You know what, this is starting to remind me of the 2xxx series where the RTX 2080 was equal to the 1080 Ti and the 2080 Ti cost a bomb. But check out the prices back then vs AIB cards. The FE is more expensive. This seems to have been reversed by what cards (5090) W1z has just published.
RTX 2080 Ti | $999 | 4352 | 64 | 1350 MHz | 1545 MHz | 1750 MHz | TU102 | 18600M | 11 GB, GDDR6, 352-bit |
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RTX 2080 Ti FE | $1199 | 4352 | 64 | 1350 MHz | 1635 MHz | 1750 MHz | TU102 | 18600M | 11 GB, GDDR6, 352-bit |
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I think FE were originally binned better. IMHO, and I don't know this for a fact, I imagine AIB's threw a stink. Now they get the better bins but nVIDIA undercuts them by keeping same margins per chip.
See, a key factor in business is make the other side think they've won...and you can imagine how AIB's may have thought that by getting better bins/allocation after initial FE releases.
Can't you see Huang telling AIB's in the beginning "This is a novelty, we're not going to compete against you..."..... .... *under breath*...."right now." Fast forward to today.
They were originally sold as just that; a novelty. The more you spin, the more you margin. Novelty wears off; undercut
partners competition bc you can. Shrewd, but makes sense. Literal cents.
Isn't it also fascinating it's not only the cheapest, but also clearly a metric shitload of design effort was put in to make sure it's a two-slot card their 'partners' couldn't compete with in size (right now)?
I laugh when people still haven't figured out how Huang does business. Not talking about you, I just mean in general. This is the guy that cleverly
used his CES speech to get cheaper memory pricing.
AMD likely would've said "We don't use Micron ram because it's literal comparative shit. They can't even make 20gbps GDDR6 and needed pam4 to make it which is fucking bananas."
nVIDIA be like "Samsung/Hynix be cheaper, don't care if not shit...(actually we do, but we'll literally use/promote Micron if you don't)." BOLO 36gbps ram on next-gen nVIDIA cards when AMD 40gbps...
You think that larger L2 is a design reason? Yeah, it is. The design reason is because they can buy cheaper ram from
Micron that doesn't perform as
well...by the difference of the cache between AMD.
(Sorry that Hynix sale sheet loads so slow, they usually keep that shit pretty well-hidden now-a-days, so that's the best I can do.)
The man is a literal genius, he truly is. There's so many things that go on that people don't notice wrt their choices people think are coincidence, happen-stance, or 'slips of the tounge'.
EVERYTHING he/they does/do is planned wayyy in advance. Sometimes years, with plans to use as leverage or acclimate the market to their what's financially positive for them. Just like RT, etc.
I could go on for literal pages about how many things he does which almost nobody appears to notice. Sometimes people complain about them, but he's taught people to think it's a 'joke'. Genius.
FWIW, The value in 1080Ti/2080Ti was on the used market because of the cost principle you see. The price dropped SUBSTANTIALLY pretty quick and were the best deal for a good, long while.
For instance 2080Ti looked bad vs 3080 bc that's how nvidia do but given 8nm was shit and 12(16)nm was not, and the overclocking difference was massive...the performance difference was neglibable.
Pretty well-kept secret, I think, but dare to compare (even look at Wizard OC scores for both cards). IMHO it did lead to the idea of the only really good value for nVIDIA cards:
1. Buy 90-class new (or late-releasing Ti back in the day) on new node...which are absurdly overpriced but specced over the rez/fps cutoffs at maxed settings in most games vs their counterparts.
2. Buy 90/Ti used when next 80 comes out for cheap bc it looks bad in reviews. That 90 will still perform often at the same perf tier as that 80 and perform better than the new AMD competition for less.
3. This excludes 3000 series bc it's kinda shit. Not trying to be mean to those owners...It's just that Samsung's node sucked and the scaling doesn't line up with everything else before or since.
Won't hold true this gen, but will for 3nm vs 4090. That said, 4090 will have lasted the original owners two generations instead of one. In total they could last a very long time simply bc node/ram.
Huang is right in the regard of "the more you buy the more save" in the notion that upper Ti/90 cards truly are set up to last an extra gen, hence the upcharge.
When you own a market, this happens. They can expect and/or seed and/or pay devs to target whatever they want to seperate the performance tiers of their cards, and they do. Sometimes by 1fps.
There's a reason why the 2080ti is still on the review graph and still averages 1440p60 according to W1z's suite. They want to hammer that point home about the 'highest-end longevity' to excuse price.
5090 is wonky simply bc it's simply limited by power; looks very back-ported from 3nm. Weird card. Cool to see the best performance possible on 4nm though (factoring in higher clock for yields).
Don't get me wrong, I'd never buy one new...but I see the appeal for those that want the best or see it as a true investment on a new node. 1080Ti took forever to die, same for 2080Ti.
4090 probably the same. It's not by accident. Neither is the fact they know you won't upgrade for another generation, hence the added margin of that lost sale factored into price.
It's stuff like this that makes me recommend AMD.
What nVIDIA does wrt marketing/planning, it truly does work. But it's dirty bc so much of it is limited/false innovation to spur the largest margins...It's unnatural how products seperated.
(and obsoleted to the connoisseur...outside a '90'.)
I loved reccomending the 2080ti to people when it was a steal, but I don't know if that'll happen with 4090.
6800xt are cheap and damn good for what they are (if you overclock them they're VERY similar to 7800xt OC; good-nuff for many; essentially a stock 4070Ti with 16GB in raster).
Also, 9070 vanilla will probably vicariously cause those same cards to be even
more cheap before-long, so that's probably the new value basement, without a doubt. Not bad for ~/<$400!