NVIDIA's Supply Cut Could Spark Price Hike for RTX 40 Series

[Nomad76]

According to a report from The Economic Daily (via ITHome), NVIDIA has reduced the supply of high-end RTX 40 GPUs by up to 50% in preparation for the upcoming RTX 50 Blackwell launch. This supply cut primarily affects NVIDIA's higher-end models, ranging from the RTX 4070 to the RTX 4090, and is intended to free up production capacity for the new Blackwell cards. NVIDIA is likely strategizing to create an ideal market environment, this would typically involve high demand for new products and minimal competition from rivals and its own existing lineup. Consequently, AIB partners like ASUS, MSI, and Gigabyte are expected to raise prices on their RTX 40 offerings.

Despite these potential price hikes, most high-end RTX 40 GPUs currently sell at or near their MSRPs. For example, the RTX 4070 is available at $549 on Amazon, alongside the RTX 4070 SUPER and RTX 4070 Ti SUPER at their respective MSRPs or lower. The RTX 4080 SUPER can be found below its $999 official price, while only the RTX 4090 consistently sells above its $1,599.99 MSRP. Given these circumstances, consumers considering a high-end GeForce GPU purchase might want to act soon, as market conditions for buyers could potentially worsen in the near future.



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[P4-630]

Given these circumstances, consumers considering a high-end GeForce GPU purchase might want to act soon

Sure...

 

[DemonicRyzen666]

Everyone should not buy anything for the next year & half & see what happens.

 

[Nomad76]

Everyone should not buy anything for the next year & half & see what happens.

My "crystal globe" tells me that prices won't go down, next year is going to be tough. DRAM/NAND price is also going up (and not by a few %)

 

[JohH]

I doubt it. After the Super launch almost anyone who wants a 4000 series GPU has one. Nvidia wouldn't cut supply if they thought they could sell them without amassing inventory.

Except for the 20-30 people who wanted a RTX 4050. Maybe in 2025.

 

[Dristun]

Lol. Not a very smart decision to buy a 4080 or a 4090 this late in the cycle, unless your current card has fried or something. On the other hand...

Everyone should not buy anything for the next year & half & see what happens.

This also strikes me as wrong, as I don't remember a single high-end launch in the last, what, 5 or 6 years already, where it paid anything to not try and get the card you want day1. If anything, it often gets worse, like it did with rtx3000/rx6000 or 1080ti with their insane mining-boom prices.

Middle-/low-end sure, worth the wait, but if you're gunning for a flagship, trying to pre-order it for MSRP seems to be the correct move.

 

[_JP_]

My "crystal globe" tells me that prices won't go down, next year is going to be tough. DRAM/NAND price is also going up (and not by a few %)

Yeah, forecasts made in Q1 24 are predicting that is the trend until '26, at least.

In a time that computing is almost everywhere and a requirement in developed countries, starting to raise the cost of entry or re-entry to the devices and their slowing the absorption rate by the consumers, only means that lifecycles of current hardware will inadvertently be extended, officially or not.
Then again, higher prices can result in lower consumption, which in turn drives higher competition, and prices lower (eventually).
Unless, there is some backing effort to keep the buying cycle going, price gouging and higher walls to climb isn't going to return the dividends they think it will.
Server adoption is only good if the companies running them also have clients/consumers for their end-product, which ought to be technology-related as well.
Subscriptions are also slowly losing their 'advantage' angle.

Popular opinion on electronics and their value is also declining with the increasing costs, numerous shows of psychosocial issues and out-of-control greed surrounding every aspect of the services available on them, it could eventually lead to a full repulse of the ecosystem.

So, all of this to say that people will probably be ok with their 1080Ti, Titan X, XP, Founder's edition (pick one!), while AAA gaming continues being rubbish.

 

[jonup]

Everyone should not buy anything for the next year & half & see what happens.

Nvidia will have extra capacity to sell $30K AI accelerators since they wouldn't have to hand down cards to gamers.

 

[natr0n]

these mf are so money hungry they lie cheat and steal and want more.

 

[Metroid]

Nobody is buying the crap 4xxx and they are saying the problem was nvidia stopping producing it, unbelievable how they distort everything into making idiots to buy their crap.

 

[HeadRusch1]

Buy all the new high-end hardware you want, those benchmark runs on 50 series cards from YouTube "influencers" are still going to be showcasing performance in 6-10+ year old games that already run 'just fine' on current and even last gen hardware, and you're bored to death of playing. Look at those Witcher 3 framerates! WOW!.

How many of you want Alan Wake II or Atomic Heart or Forespoken or Immortals of Avenum benchmarks because you can't wait to play those games again with your brand new hardware.......right.
Why buy hardware? UE5 has at least 5 years of optimization and "best practices" lessons that need to be learned before you can call that stuff optimized. When the software improves, then you buy hardware.

 

[ZoneDymo]

Everyone should not buy anything for the next year & half & see what happens.

This is always my dream, the hope that when I dont buy something because a company is being a s***head, that nobody will but nope.
Like I cannot fathom a single person still buying a ubisoft game, or a new madden title but they are selling in the millions....what a world.

 

[R0H1T]

My "crystal globe" tells me that prices won't go down, next year is going to be tough. DRAM/NAND price is also going up (and not by a few %)

NAND long term trend is just one way right now, DRAM is too cyclical IMO but brands can cut prices if they see declining sales & I see great deal every now & then.

 

[bonehead123]

Ah, Jacket Man must have ran out of jackets, again....

"The more you spend, the more new jackets I get to buy"

 

[evernessince]

Everyone should not buy anything for the next year & half & see what happens.

It wouldn't do anything. Nvidia will continue raking in AI monies.

Buying a modern graphics cards is like getting robbed, Jensen is going to make sure he's shaking down PC gamers for every penny they are able to pay. Nvidia then takes that money and adds Nvidia only lock-in and features to games to further perpetuate the cycle. Rinse and repeat.

 

[Kapone33]

Look at this

 

[theglaze]

Look at this

View attachment 357226

SAVE $$$ with one SIMPLE trick they don't tell you!

 

[damric]

It is rumored that there is a shortage of GDDR6X chips, which would also hamper production of many nvidia cards.

 

[nguyen]

Well according to Steam Hardware Survey, RTX4000 are selling too well, litterally flooding the market, might as well slowing down RTX4000 production in anticipation of RTX5000 launch

 

[Minus Infinity]

TPU keep saying upcoming launch as though it's only weeks away. It's not coming until CES 2025. Let's stop the BS.

 

[wolf]

Let's stop the BS.

Upcoming is a perfectly suitable word, by definition it does not denote a specific span of time, and relative to the cycle of new GPU generations (and lets not forget that we're going off rumors), it's accurate.

If you truly feel it's so misplaced that it's "BS", you could bring that up constructively in the Comments and Feedback section of the forum.

Nobody is buying the crap 4xxx

What about this evidence to the contrary? (look at quoted post below). Not their greatest hit generation for sure, but nobody? theres no need to be purposely misleading and disingenuous, but I guess some users lap it up....

Well according to Steam Hardware Survey, RTX4000 are selling too well, litterally flooding the market, might as well slowing down RTX4000 production in anticipation of RTX5000 launch
View attachment 357252

Ah, Jacket Man must have ran out of jackets, again....

"The more you spend, the more new jackets I get to buy"

You almost filled my bingo card in one sentence!

 

[watzupken]

Supply reduction months before the launch of newer gen is actually not unexpected because demand will drop. No reason to rush out to get a GPU that Nvidia will replace soon.

 

[LazyGamer]

I'm happy I got my RTX 4070 for 500€ last year. I have it paired with i5 8600K. So CPU upgrade is what i'm looking for next. Might get 7800X3D if price drops, or just wait for 9800X 3D

 

[Kapone33]

SAVE $$$ with one SIMPLE trick they don't tell you!

View attachment 357233

I get what you are saying. BTW those prices are in Canadian Dollars. The average price of a 4090 in Canada is more than $2600. At that price you could build an entire System using a 7900XTX and have money left over but this notice could drive the prices even higher.

 

[JustBenching]

Buy all the new high-end hardware you want, those benchmark runs on 50 series cards from YouTube "influencers" are still going to be showcasing performance in 6-10+ year old games that already run 'just fine' on current and even last gen hardware, and you're bored to death of playing. Look at those Witcher 3 framerates! WOW!.

How many of you want Alan Wake II or Atomic Heart or Forespoken or Immortals of Avenum benchmarks because you can't wait to play those games again with your brand new hardware.......right.
Why buy hardware? UE5 has at least 5 years of optimization and "best practices" lessons that need to be learned before you can call that stuff optimized. When the software improves, then you buy hardware.

What are reviewers supposed to test, games that aren't out yet? Obviously they games they will do the reviews with are games that are already out and you probably have played.

I get what you are saying. BTW those prices are in Canadian Dollars. The average price of a 4090 in Canada is more than $2600. At that price you could build an entire System using a 7900XTX and have money left over but this notice could drive the prices even higher.

That's because the 4090 isn't competing with the 7900xtx and people who spend that money for a 4090 already have the budget for an entire computer.

Just checked pcpartpicker, it's 30$ between a 4080 super and a 7900xtx.