Today, in celebration of Women's History Month, EA SPORTS FC announced a new sponsorship deal with long-standing partners UEFA, to become title partners of their Women In Football Leadership Program (WFLP). Now in its tenth year, the WFLP is an annual week-long program, supported by the IMD Business School, aimed at advancing the careers of women capable of influencing the football industry, both today and in the future. The program has been running since 2014, benefitting over 240 women so far.

This year's program, in partnership with EA SPORTS FC, will take place in August at the UEFA headquarters in Nyon, Switzerland, supporting over 30 women from across the football industry, with candidates selected based on their future potential in the world of football. Involving key-note speeches from existing leaders in the industry, a variety of group training sessions, as well as one-on-one-coaching, the WFLP is designed to improve leadership skills, encourage networking and build self-confidence in order for the participants to achieve their full potential.

As we're about to enter the last week of September, we have another somewhat slow week of new releases, that is unless you're a football fan, the kind with a round ball, not the oblong pig bladder kind. That said, if you're into trains, house building, hunting relics or ever wanted to know what it's like to jump between worlds, there might be something for you this week as well.

EA Sports FC 24 / This week's AAA title / Thursday 28 September
EA Sports FC 24 welcomes you to The World's Game: the most true-to-football experience ever with HyperMotionV, PlayStyles optimised by Opta, and an enhanced Frostbite. Join us in building the future of football on a foundation of innovation and authenticity with more than 19,000 fully licensed players, 700 teams, and 30 leagues.

EA SPORTS FC 24 welcomes you to The World's Game—the most true-to-football experience ever with HyperMotionV, PlayStyles optimised by Opta, and a revolutionised Frostbite Engine reinventing how 19,000+ authentic players move, play and look in every match. Pre-order EA SPORTS FC 24 Ultimate Edition by 22 August to get a UEFA Champions League or UEFA Women's Champions League Ultimate Team Hero Item on 27 November.

EA SPORTS FC 24 is a new era for The World's Game: 19,000+ fully licensed players, 700+ teams, and 30+ leagues playing together in the most authentic football experience ever created on PC. Develop club legends and improve your players with the brand new Ultimate Team Evolutions, and welcome women's footballers to the pitch alongside men as you craft your dream XI. Write your own story in Manager and Player Career, and join friends on the pitch with cross-play in Clubs and VOLTA FOOTBALL. EA SPORTS FC 24 is the next chapter in a more innovative future of football.

Welcome to a new era for The World's Game. Feel closer to the game with three cutting-edge technologies powering unparalleled realism in every match—HyperMotionV, PlayStyles optimised by Opta, and a revolutionised Frostbite Engine. HyperMotionV captures the game as it's truly played, using volumetric data from more than 180 professional men's and women's football matches to ensure player movements in-game accurately reflect real-world action on the pitch. PlayStyles dimensionalise athletes, making them more authentic by interpreting real-world player data from Opta and other sources into signature abilities which heighten the realism and individuality of each player. The revolutionised Frostbite Engine delivers The World's Game in lifelike detail, bringing a new level of immersion to each match.

Develop your own club legends in Ultimate Team by improving your players with the brand new Ultimate Team Evolutions, and welcome women's footballers to the pitch alongside men as you craft your dream XI. Get closer to the touchline with new modern management features in Manager Career or pave your own path to glory in Player Career. Plus, connect and compete with more friends than ever through cross-play in both Clubs and VOLTA FOOTBALL. Pre-purchase EA SPORTS FC 24 Ultimate Edition by 22 August to get an untradeable UEFA Champions League or UEFA Women's Champions League Ultimate Team Hero Item on 27 November.

Last May, Electronic Arts confirmed that its licensing deal with FIFA would be coming to an end by the summer of 2023. This week it has revealed the new branding for the EA Sport FC franchise, which is set to succeed the soon-to-be discontinued EA + FIFA series. Last year EA announced that it would be bringing its 30-year partnership with FIFA to a close. The computer game publishing giant could not agree on a new licensing deal with the association football/soccer governing body. EA Sports has unveiled the new logo and visual language that will feature atop their new flagship football game. It is widely rumored that FIFA are in the process of creating a new and distinct football games franchise with a yet to be revealed development partner.

The sports division has provided a breakdown of the design process: "The new brand takes its design inspiration from triangles, an ever-present shape in the sport and football culture that represents the game in multiple dimensions. From passing techniques to set-plays to formation design, triangles are a constant in the beautiful game. The shape is also woven into the DNA of EA Sports football experiences - from the isometric viewing angles of EA Sports' first football games and triangular polygons that make up every frame, to the chemistry triangles that exist in Ultimate Team or the iconic player indicator symbol that appears above athletes in every match."