Microsoft has been using Intel hardware exclusively on its Surface lineup ever since it came out with the first Surface device. The choice was clear - Intel offered much better energy efficiency than anything AMD could offer at the time, besides the strong bond between the two companies. However, it seems that AMD might have done enough with its Ryzen 3000 series to sway big Microsoft into using some of its hardware (Ryzen 3000H or U) on upcoming Surface devices, if reports are to be believed.

Microsoft should be refreshing its Surface Laptop 2 with a 15-inch variant packing AMD hardware. It's uncertain if this will happen, and much less likely to happen for the entirety of Microsoft's Surface product stack (which includes potential refreshes for Surface Pro 6, Surface Book 2, Surface Go or Surface Studio 2). However, that AMD is now being considered alongside Intel in what can be said to be the ultimate Windows experience in Microsoft's usually excellently-designed products is a prestige in and of itself, and means an empowered brand standing for the red camp. Oh and Microsoft might finally be introducing that dual-screen device we've been hearing rumblings about for a while. Project "Centaurus" has already been seeded among Intel insiders, it seems, so it might see the light of day in the upcoming Microsoft Surface event taking place in New York on October 2nd.

Intel has decided to rollback investment - read, funding - for its "Intel inside" marketing campaign, which has been with us since 1991. The "Intel inside" campaign is one where Intel has been offering OEMs and system integrators some amount of compensation and marketing funding for their Intel-based products, and is aimed at helping OEMs and channel partners drive PC sales growth. However, if CRN's report is right, Intel is looking towards cutting funding for this program by 40% to 60%.

OEMs have been including Intel's "Intel inside" funding as part of their annual marketing budgets, and the reduction of this funding from Intel can go one of two ways: manufacturers reduce marketing budget, or keep the same budget, but pass on the increased expenses towards consumers. For companies, the second option is likelier to be true, simply because marketing plays such a prominent role in company's visibility in the usually crowded markets.