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LTX 2023 Recap: Reaching Critical Mass as an Annual Consumer Event

The LTX Event has returned in its annual two-day form in beautiful Vancouver after the COVID break. With blistering temperatures outside, it was great to see the turnout and having it come out of the four-year pause that the pandemic demanded. Compared to 2019, where there was a handful of brands, and the 2023 location has moved slightly, from the older Canada Place convention center, to its newer, adjacent building. At roughly USD $40 for a visitor's day pass, one could argue that it isn't even that cheap, but even so upon arriving there on Saturday, there was a line running along the entire length of the building for visitors to enter with a pre-purchased pass in hand.
Just like in 2019, the event is propped up around several core pillars. There are interactive events like a case toss competition, live stage shows with various topics, a LAN party section, as well as an ever greater mix of brands to allow excited end-users to get an up close look at featured products and even try them out. The entire event also provides brands the ability to sponsor various sections, while others have focused on booth space for exposure and interactivity.
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