On March 3, Longsys, a branded semiconductor memory enterprise, made its first-ever appearance at MWC 2025 in Barcelona. Under the theme "New Mode of Storage Empowering Global Mobility", it showcased a series of innovative storage products, attracting widespread attention.

PTM Business Model: Full-Stack Customization Service
The Product Technology Manufacturing (PTM) model was a major highlight, showcasing Longsys' full-stack customization capabilities—from in-house controller development and product design to rigorous testing and intelligent manufacturing.

Lexar, a leading global brand of flash memory solutions, is excited to announce the addition of two new products to its ARMOR series: the ARMOR GOLD SDXC UHS-II Card and ARMOR SILVER PRO SDXC UHS-II Card. As the world's first stainless-steel SD memory cards, these new innovations redefine durability and performance, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows.

The ARMOR GOLD and SILVER PRO SD cards were specifically designed to address common issues faced by professional photographers, who often experience physical damage and wear with traditional plastic cards. The ARMOR series SD cards are 37 times stronger than normal SD cards, and deliver far greater strength and resilience. They provide exceptional protection against bending, breaking, and everyday wear. With an IP68 rating, the cards are dust-resistant, water-resistant, and capable of withstanding drops up to 5 meters, making them ideal for outdoor use. Their simplified designs, which eliminate ribs and the write-protection switch, further enhance their durability, ensuring users can rely on them in various challenging scenarios.

The TechPowerUp team spent a short time perusing Lexar's CES 2025 booth earlier this week. Today's return trip has resulted in a closer look at the flash memory specialist's ARMOR GOLD and SILVER SDXC UHS-II cards. Write speeds differ between these models—160 MB/s (SILVER) versus 205 MB/s (GOLD). Our guy on the ground has expressed frustration regarding the fragility of bog-standard plastic casing on the vast majority of memory cards. Lexar representatives expressed plenty of confidence in the ARMOR's durability, thanks to stainless-steel construction. This change in protective material has the company claiming that ARMOR is 37 times stronger than normal plastic exteriors.

TPU was encouraged to try and bend or break a demo sample's metal shell. Many attempts at destruction have failed—perhaps fitting for products designed to survive and remain fully functional when handled constantly or utilized in the field. Both GOLD and SILVER models are IP68 rated—resistant to water, dust and fumbled drops. On closer inspection, it looks as if Lexar's design department has chosen to omit the traditional locking switch. User feedback has often focused on this common area of failure, so it is encouraging to see that the ARMOR package is not compromised by a flimsy moving piece. Advertised storage capacities include the following options: 1 TB, 512 GB, 256 GB, 128 GB and 64 GB.

We stopped by at the 2025 International CES booth of Lexar, a brand known for high-quality memory and storage products for creative professionals and gamers alike. Our tour begins with the new Lexar NM1090 PRO, the company's flagship M.2 NVMe Gen 5 SSD, which is capable sequential speeds of up to 14 GB/s reads, with up to 13 GB/s writes. The drive comes in capacities of 1 TB, 2 TB, and 4 TB. Next up, we spotted the Lexar ARES DDR5 CUDIMM. This particular model offers speeds of DDR5-9600 and a density of 16 GB, to make 32 GB kits. From what we hear, this should easily overclock beyond the 10,000 MT/s mark on "Arrow Lake-S" with Gear 4.

We also spotted Lexar's popular flash storage products, including CFexpress type-A and type-B memory cards under the Lexar Diamond Professional brand. The CFexpress type-A card offers sequential speeds of up to 3.7 GB/s reads, up to 3.4 GB/s writes, and a 400 MB/s write speed guarantee. The CFexpress type-B card offers up to 1.8 GB/s sequential reads, up to 1.4 GB/s sequential writes, and a 400 MB/s guaranteed write speed. Next up, is the Lexar Armor SD card meant for high-endurance applications, such as FPV drones, action cameras, and surveillance, with 280 MB/s max reads, 210 MB/s max writes, and 60 MB/s guaranteed write speeds. Lastly, the company showcased its Workflow Go line of portable 2-way backup solutions, which let you dock in your high-speed storage devices for rapid backup.

Lexar, a leading global brand of flash memory solutions, is excited to announce their upcoming lineup to be shared at CES 2025 in Las Vegas. One spotlight of the show will be their Professional Workflow series which includes a 6-bay docking station, a portable 2-bay docking station, and a variety of portable SSD and reader modules that work seamlessly with the docks to extend storage capacity, transfer files faster, and provide flexibility for superior organization and backup reliability so that professional creatives can get back to being creative rather than worrying about their hardware.

"With both an in-studio 6-bay docking station, a two-bay portable dock for out in the field, and an assortment of SSD and reader modules, our customers can create the perfect post-production solution to streamline their workflow from start to finish," said Joey Lopez, Director of Marketing. In addition to the Professional Workflow series of products, Lexar will show the ARMOR SD GOLD Card. With a stainless-steel construction that is 37x stronger than typical SD cards, it is designed to withstand grueling usage out in the wild while offering up to 210 MB/s write speed and Video Speed Class 60 (V60) to seamlessly capture 6K footage.

Lexar late last week introduced the ARES DDR5-6000 CL26 memory kit. The kit is optimized for AMD Ryzen platforms, such as the recently launched Ryzen 7 9800X3D. It comes with an AMD EXPO profile for DDR5-6000 and tight timings, including a CAS latency of 26, or 55 ns. It also includes an Intel XMP 3.0 profile that enables the same timings. Typical DDR5-6000 kits tend to come with a CL of 30. Under the hood, the kit uses SK Hynix A-die DRAM chips, and a 10-layer PCB. The module features thermal pads for not just the DRAM chips, but also the PMIC. These transfer heat to a 1.8 mm-thick aluminium heatspreader that's crowned by a silicone diffuser for the module's lighting setup that consists of eight ARGB LEDs, with 13 lighting presets. The module comes in two color options—silver and black. The company didn't reveal pricing or availability information.

Lexar, a leading global brand of flash memory solutions, is thrilled to announce two new portable SSDs - the SL300 and the ES3, designed for everyday users and business professionals looking for speed, efficiency, and security in their data storage solutions. These workhorse drives boast speeds up to 9.5 times faster than traditional HDDs, with read speeds reaching 1050 MB/s and write speeds of 1000 MB/s, ensuring significantly faster data transfers and super-fast backups.

Equipped with built-in double-layer graphite sheets, the ES3 and SL300 effectively conduct heat to keep the drive cool during intensive tasks. Its sleek and sturdy design is not only durable but also features drop-resistance up to 2 meters, providing added protection against accidental falls. With plug-and-play compatibility via a 2-in-1 USB-C/USB-A cable, users can effortlessly connect these drives to their PC, Mac, tablet, smartphone, and more. Additionally, the SSDs come with Lexar DataShield 256-bit AES encryption software to safeguard files, along with access to the Lexar Recovery Tool to help recover accidentally deleted data.

Lexar Enterprise, a new division of Lexar Americas, announced today that its range of OEM products is now available through DigiKey. With this strategic partnership with DigiKey, Lexar Enterprise is prepared to offer its comprehensive line of memory and storage products to expand its presence throughout North America.

Lexar Enterprise offers an expansive portfolio of embedded memory solutions, including eMMC, UFS, LPDDR4/4x and LPDDR5, SD, uSD, DIMMs, SSDS, and ePOP, with temperatures including commercial, industrial, and automotive grade. These Lexar Enterprise products and more are available worldwide. Lexar Enterprise products now available through DigiKey include eMMC, LPDDR4/4x, SD, uSD, and others added quarterly as we innovate for the embedded memory market. All Lexar Enterprise products undergo a rigorous testing process to ensure excellent performance and compatibility.

Lexar, a leading global brand of flash memory solutions, is excited to announce the public release of the Professional Go Portable SSD with Hub following the successful launch on Kickstarter which successfully garnered $1M in user pledges. This super-compact SSD and hub duo provides the ultimate setup, allowing users to easily shoot seamless video straight from a mobile phone, including Apple ProRes video in 4K 60 FPS with an iPhone 15 Pro/Max or later.

The SSD, which is about the size of a thumb, is available in up to 2TB to store more high-res photos and videos. It offers USB 3.2 Gen 2 performance of 1050 MB/s read, 1000 MB/s write to capture stunning video and speed through backups and post-production work. It also features an IP65 rating for dust- and water-resistance so users can use it confidently in wherever their creativity takes them. For longer shoots, or to add peripherals to their setup, creators can use the SSD and hub combination. The hub has four USB Type-C ports where users can plug in lighting, a microphone, a power bank, and more. It also comes with adapters and cables, giving users maximum flexibility to customize their setup to suit the shoot.

TrendForce's latest investigations reveal that the combined market share of the top five SSD module makers in the retail sector has surged from 59% in 2022 to 72% in 2023, reinforcing a trend of larger companies expanding their dominance. These major players are leveraging their scale to negotiate more favorable prices for NAND Flash, boosting their competitive edge and ensuring they have sufficient resources to stock up in preparation for market shifts.

TrendForce reports that shipments of branded SSDs in the retail market reached 180 million units in 2023, marking a YoY growth of 3.7%. Reflecting on the SSD market for that year, it appeared that many PCs purchased during the pandemic had entered their typical replacement cycle.

Lexar, the globally renowned storage brand, attended IFA 2024, where it hosted a product launch event and workshops showcasing its innovative new industry-leading catalog, including Portable SSDs, memory cards, DRAM, and other innovative products.

Marking IFA's centennial in 2024, the 'Creation' theme underscores storage's integral part in driving innovation. Under the 'Memory Creates Endless' theme, Lexar set up a 'Journey of Memory' booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users' expectations.

Lexar, a leading global brand of flash memory solutions, is excited to announce the PLAY 2280 PCIe Gen 4.0 SSD. Delivering blazing performance of 7400 MB/s max read and 6500 MB/s max write, this SSD is made to live up to hardcore gamers' demands, ensuring reduced load times and seamless gameplay. Tested and approved for the PS5, this drive provides additional storage and allows gamers to play directly from the drive, so they don't need to transfer or delete files from their consoles. The included heatsink, optimized for PS5, allows the console to maintain peak performance and power efficiency. With capacity up to 8 TB, users can store about 150+ AAA games and an endurance rating of 6400 TBW offers assurance about the drive's stability.

The PLAY 2280 PCIe 4.0 SSD can also be used for PC gaming. It features HMB and SLC Dynamic cache which deliver improved performance, accelerated data access speeds, and enhanced overall responsiveness when used with a PC.

Lexar, a leading global brand of flash memory solutions, is excited to announce their Kickstarter program for the upcoming Professional Go Portable SSD with Hub. Offering the ultimate setup to shoot seamless video from a mobile phone, the innovative Lexar Professional Go Portable SSD with Hub is a revolutionary solution that lets creators use the SSD on its own for unmatched freedom and portability or with the hub to add peripherals like lighting, microphones, power banks, and more. Weighing a mere 13 grams but packing a capacity of 1 TB-2 TB, the powerful SSD delivers USB 3.2 Gen 2 performance of 1050 MB/s read, 1000 MB/s write to shoot seamless Apple ProRes 4K 60 FPS video from an iPhone 15 Pro/Max or above and perform post-production processes right on the drive.

The Kickstarter campaign, which is already underway, gives consumers a chance to not only be first in line to receive the product when it launches, but seeks to engage with them for input, feedback, and an overall better understanding of what customers' needs and pain points are. The campaign currently has more than 2,375 backers with 20 days left.

Lexar, a leading global brand of flash memory solutions, is excited to announce three new additions to its Professional SILVER card lineup: the SILVER PLUS microSDXC UHS-I Card, the SILVER PLUS SDXC UHS-I Card, and the SILVER SDXC UHS-I Card.

The SILVER series features outstanding performance of 205 MB/s max read speeds to expedite transfers and reduce wait times and 150 MB/s write speeds (140 MB/s for Professional SILVER SDXC UHS-I Card) to capture even fast action. Users can achieve max read speeds by pairing the cards with the Lexar Dual-Slot USB-A/C Reader, which can simultaneously read an SD card and a microSD card. Rated V30, the SILVER Series cards are designed to record 4K video in up to 60 FPS. These cards are also designed with real life in mind and are drop-proof, temperature-proof, x-ray-proof, shockproof, magnetic-proof, and vibration-resistant so they can stand up to all sorts of environments. They also offer users peace of mind with the Lexar Recovery Tool, which allows users to recover accidentally deleted files, and a lifetime limited warranty.

Lexar puts up on display two new M.2 2280 PCIe Gen 5 x4 NVMe SSDs at Computex, the NM1090 Pro and NM990. Both are capable of achieving up to 14 GB/s read, and 12 GB/s write performance. This makes it nearly twice as fast as PCIe Gen 4. A test system featuring the Lexar NM1090 Pro 2 TB model was available for live testing to support read/write performance claims. Alongside these two, we spotted another model of the Lexar NM1090 featuring a large heatsink with RGB lighting and 8 TB capacity to further extend existing family.

Lexar NM1090 Pro and NM990 are going to be available in Q4 2024 with 1 TB, 2 TB, and 4 TB capacities respectively.

Lexar, a leading global brand of flash memory solutions, is excited to announce their lineup of products to be shown at the 2024 NAB Show, from April 14-17 at the Las Vegas Convention Center. The Lexar products deliver the high-speed performance that professional videographers, filmmakers, and creators demand in their cameras while also accelerating workflows.
Lexar's new Rugged Series includes the ARMOR GOLD SD UHS-II V60 Card. This card offers a max read speed of 280 MB/s and a max write speed of 210 MB/s, features an IP68 rating, and supports seamless 6K video capture. The ARMOR SILVER PRO SD UHS-II V60 Card also clocks in at a max read speed of 280 MB/s and delivers a write speed of 160 MB/s. It is also rated IP68 and supports 6K video as well. In the SSD category, the ARMOR 700 Portable SSD leverages USB 3.2 Gen 2x2 to provide max read/write speeds of 2000 MB/s1 and an IP66 rating lets users know that its design protects against both water and dust and is built to withstand up to 3-meter drops and falls.

Lexar is also excited to announce a new line of products dedicated to improving the professional workflow. The Lexar Professional PRO WORKFLOW is a 6-bay dock designed to maximize efficiency in the studio by allowing professionals to customize a solution with the modules they need. It is compatible with a range of WORKFLOW readers for CFexpress Type B and Type A 4.0 cards, SD and microSD UHS-II cards, and portable SSDs. It adopts Thunderbolt 4 and supports speeds up to 40 Gbps. The Lexar Professional PRO WORKFLOW GO is a portable solution that allows users to back up on location without a laptop. This 2-bay dock is battery-powered and supports speeds up to 10 Gbps.

Lexar, a leading global brand of flash memory solutions, is excited to introduce the SL500 Portable SSD, the latest addition to its portable SSD lineup. Featuring a super-slim, solid aluminium unibody construction that fits in the palm of your hand, the Lexar SL500 Portable SSD delivers exceptional 2000 MB/s max read and 1800 MB/s max write speeds for maximized efficiency.

The SL500 Portable SSD is compatible with a wide range of devices. It is a slim and convenient companion for the iPhone 15 series, serving as a backup for photos, videos, and more. It pairs especially well with iPhone 15 Pro and iPhone 15 Pro Max devices. It supports Apple Pro Res Recording allowing users to shoot directly to the drive in 4K at up to 60 FPS. Paired with Mac OSX 10.6+, Windows 11/10/7/8, or Android 4.4+, it offers substantial extra storage. It can also be used to store massive game files for PlayStation 4, PlayStation 4 Pro, PlayStation 5 with system software version 4.50 or higher (playing or storing PS4 games; storing PS5 games), Xbox One, and Xbox Series X | S (playing or storing Xbox One games; storing Xbox Series X | S games). It also comes with Lexar DataShield, a 256-bit AES encryption software to keep files secure.

Lexar, a leading global brand of flash memory solutions, is excited to announce the Lexar Professional SL600 Portable SSD. With spectacularly fast USB 3.2 Gen 2x2 performance of up to 2000 MB/s read and write, it's perfect for photographers, videographers, and content creators as well as business professionals looking to back up or transfer massive files on the go or shoot photos and video directly to the drive.

It features a durable, aluminium enclosure that helps protect users' files from bumps and drops while traveling or on location while also providing shock- and vibration-resistance. For further security it also comes with Lexar DataShield, a 256-bit AES encryption software so users can ensure their sensitive files remain private. It includes USB Type-C and USB Type-A cables, so it is compatible with a wide range of devices and a carabiner loop allows users to secure it to their bag.Buy the Lexar SL600 from BestBuy Canada from CA $129.99 onward

Lexar, the leading consumer storage brand announces a collaboration with Silicon Motion, forming a significant partnership that will combine Lexar self-developed storage products with Silicon Motion industry-leading controller chips. This alliance aims to optimize portable storage solutions and enhance product competitiveness. During the first quarter of 2024, Lexar will be launching two Portable Solid-State Drive (PSSD) products.

The portable SSD single-chip controller solution from Silicon Motion, which combines integrated hardware, software, and data security features and is equipped with a USB 3.2 Gen 2 interface and four NAND channels, is utilized in both new devices. It meets the demands of game consoles and users who require high performance and low power consumption. These two new products are also highly portable and offer ample storage space due to the single-chip controller solution's compact size and increased storage capacity.

Lexar previewed part of their CES lineup late last week—we got a quick briefing that outlined various upcoming portable SSDs, M.2 NVMe SSDs, and professional CFExpress cards. TPU staffers spent some quality time at the storage specialist's booth in Las Vegas—they have reported back that emphasis has been placed on Lexar's portable SSD products. The headliner appears to be the prominently placed ARMOR 700 Portable SSD—this boasts an extra rugged design, thus providing the level of on-the-go protection that is required by modern professionals.

The ARMOR 700 will be available in three capacities: 1 TB, 2 TB and 4 TB. Maximum read and write speeds of 2000 MB/s are advertised on Lexar's wall-mounted exhibit, with support for 6K RAW video files. The rugged and durable housing has been certified at IP65, with drop-resistant properties. The already released SL660 BLAZE Gaming Portable SSD was showcased at CES, but it was joined by a similar looking (non-RGB equipped) sibling—the new SL600 is a more sober looking option, aimed at professional types. The SL500 Portable SSD sports credentials for a wide range of purposes: mobile devices, laptops, cameras as well as gaming on current generation games consoles. Lexar states that the SL500 is powered by Silicon Motion Technology portable SSD controllers—with speeds up to 2000 MB/s read and 1800 MB/s write. Capacities noted on the exhibit wall are 1 TB, 2 TB and 4 TB—this applies to the SL600 specification as well.

Lexar, a leading global brand of flash memory solutions, is excited to reveal its product lineup to be showcased at this year's CES in Las Vegas, Nevada. With products ranging from its tried-and-true professional photography and videography portfolio to its robust gaming line-up, the breadth of Lexar products will be on display.
Lexar will be showcasing its cutting-edge Professional CFexpress 4.0 Type B Card DIAMOND Series which leverages the latest PCIe Gen 4 for the powerful performance and accelerated post-production efficiencies that professionals demand—a blistering-fast max. read speed of 3600 MB/s and max. write of 3300 MB/s.

For Type-A gear users, Lexar will show the Professional CFexpress 4.0 Type A Card GOLD Series. It also utilizes PCIe Gen 4 technology and is the world's fastest CFexpress Type A card with max. read speeds of 1800 MB/s and max. write speeds of 1650 MB/s. The Professional GOLD microSD UHS-II Card will also be displayed. Recommended by GoPro for use with their action cameras, it delivers max. read speeds of 280 MB/s and max. write speeds of 180 MB/s and comes in capacities up to 256 GB. Another highlight for the professional crowd will be the ARMOR 700 Portable SSD. Ruggedly built, it's ready to go on location in even the toughest environments and delivers relentless performance and superior reliability with max. read and write speeds of 2000 MB/s.

Lexar, a leading global brand of flash memory solutions, is excited to announce two additions to their professional lineup - the Professional CFexpress Type A Card SILVER Series and the Professional GOLD microSDXC UHS-II Card. Both cards come with the superior performance that professionals need to get their job done.

The Professional CFexpress Type A Card SILVER Series deliver pro performance for maximum creativity. With 800 MB/s max read, 700 MB/s max write, and sustained write speeds of 600 MB/s, it allows users to capture seamless 8K video and gorgeous burst-mode images. Compatible with Sony Alpha and Sony FX cameras that support CFexpress Type A cards, it comes with an industry-leading 10-year warranty. The Professional GOLD microSDXC UHS-II Card is a versatile, high-performance card that's perfect for capturing drone and action camera footage and is also great for UHS-II portable gaming devices. Read speeds up to 280 MB/s allow users to quickly transfer massive amounts of files and load games fast, while write speeds up to 180 MB/s and a V60 rating let them capture high-quality images and extended lengths of Full-HD and 4K video without dropping frames.

TrendForce has issued its latest findings, indicating that the global SSD market has rectified its supply and demand dynamics in 2022, following a resolution in the shortage of master control ICs that had hampered the market in 2021. Despite the normalization of supply, global SSD shipments witnessed a decline, with only 114 million units shipped in 2022—a 10.7% decrease from the prior year.

The top three SSD shipment leaders of 2022 were Kingston, ADATA, and Lexar, with Kingston and ADATA maintaining solid advantages and experiencing growth in market share over 2021. Lexar's growth was attributed to an aggressive push for revenue in anticipation of going public. Kimtigo, in 2022, made significant strides in expanding into industrial control and OEM markets, which in turn boosted its shipment volume and market share. Netac maintained its competitive edge in the SSD market alongside securing several government orders in the enterprise SSD sector, keeping its market share and ranking consistent with the previous year.

Lexar, a leading global brand of flash memory solutions, s excited to announce the NM790 with Heatsink M.2 2280 PCIe Gen 4×4 NVMe SSD. This product release builds upon the success of its predecessor, the NM790 (without heatsink) which claimed several awards, including Best High-Capacity SSD from PC Gamer, Best High-Capacity PCI Express 4.0 SSD from PC Mag, Best Dram-less SSD 2023 from Tom's Hardware, and more.

This new version of the NM790 is designed for PS5 and PC gaming rigs and delivers even more performance - 7400 MB/s sequential read, 6500 MB/s sequential write, with random read and write speeds of up to 1,100K IOPS. The addition of an integrated heatsink keeps things running smoothly even at full throttle, ensuring that systems stay cool and maintain speed, power efficiency, and thermal control for sustained high-performance on both PlayStation 5 and PCs.

Lexar, a leading global brand of flash memory solutions, is excited to announce THOR OC DDR5 Desktop Memory. Featuring a complete redesign that pays homage to Thor's hammer, this memory also boasts a durable, solid aluminium heatsink that more than stands up to the challenges of overclocking by providing superior heat dissipation. Lexar THOR OC DDR5 Desktop Memory delivers up to 6000MT/s with timing as low as CL32 for a truly next-gen experience. It features a low-profile form factor that is perfect for compact PC builds. It also supports Intel XMP 3.0 and AMD EXPO overclocking and is compatible with most DDR5 motherboards.

Lexar THOR OC DDR5 Desktop Memory's on-die Error Correction Code (ECC) offers improved stability and reliability while its on-board Power Management IC (PMIC) enhances power efficiency. Another option for PC users is THOR OC DDR4 Desktop Memory. It offers 3200MT/s performance with timing of CL16 and is designed for PC enthusiasts and extreme gamers. It has an aluminium heat spreader with a winged design to keep systems running cool and is compatible with INTEL XMP 2.0 and AMD Ryzen.