Around late January, out-of-date AMD marketing material teased the existence of a Radeon RX 9070 series reference card design. Almost a month later, PC hardware news outlets picked up on an official signal about Team Red's launch lineup consisting entirely of board partner-produced options. First-party enthusiasts were disappointed by the apparent total lack of "Made by AMD" (MBA) solutions, but some unusual specimens appeared online roughly two weeks post-RDNA 4's launch. Reports pointed to triple-fan Radeon RX 9070 XT and dual-fan RX 9070 MBA cards being exchanged for cash via Chinese black market channels. Photographed examples seemed to sport a somewhat muted black shroud design—not quite as exciting when compared to AMD's marketed/rendered brushed metal effect promo units.

Members of the Chiphell forum have spent months leaking many aspects of Team Red's foray into a new generation of graphics architecture—going back to the days of old nomenclature: Radeon RX 8800 XT. Yesterday, one participant revealed their fresh purchase of a Radeon RX 9070 non-XT MBA card. They sold their old GeForce RTX 4070 SUPER 12 GB graphics card, in favor of Navi 48 GPU-based OEM hardware. The post focused mainly on photo uploads and screenshots, but a brief description stated: "purchased at original price (TPU note: presumably 4499 RMB), room temperature is 16 degrees Celsius. Dual fans on the front. The back panel has an AMD logo, but it's a sticker." As theorized by VideoCardz, AMD likely produced a limited number of pre-release "public" MBA cards. The publication reckons that partner companies have received a smattering of samples for evaluation or software development purposes. The presence of an old school Radeon logo (pre-RDNA era) is a head scratcher, given the unit's supposed first-party origin.

Last week, we got a leaked picture of AMD's reference/OEM/Made by AMD (MBA) design of the Radeon RX 9070 XT in China. However, we have a non-XT card on the menu today, with the reference design also pictured in China. We already know that AMD is not releasing any MBA reference designs of its latest Radeon RX 9000 series GPUs based on the RDNA 4. However, the Chinese black market is the place to be when it comes to finding these MBA cards, probably manufactured in high double-digit or low tripe-digits of units. AMD usually has one of its AIB partners manufacture these for OEM integrated system distribution or partner testing/software optimization.

Pictured below is the Radeon RX 9070 non-XT GPU with an all-black shroud. Unlike official renders, this design is much more toned down. The official render shows a black/gray color combination with an LED-illuminated Radeon logo. However, the official version appears with only a simple aesthetic, without a hint of LED illumination. The card wasn't pictured running, but we assume that there is no LED illumination. Below, you can compare the pictured/leaked Radeon RX 9070 GPU with the official render.

AMD is not releasing any "Made by AMD" (MBA) reference designs of its latest Radeon RX 9070 XT GPUs based on the RDNA 4 IP. However, leakers in China managed to get ahold of what appears to be an MBA Radeon RX 9070 XT design, assumingly being used as a prototype. While there are custom designs by AMD's AIB partners, AMD itself hasn't released the reference design to the public. The latest leak from Chinese forums confirms that this GPU actually exists beyond the standard press renders/mockups, meaning that someone can get their hands on it. The seller is offering a brand-new reference edition of the AMD Radeon RX 9070 XT with a warranty for one year, with the second year requiring self-paid repairs. They specify no disassembly and no damage to the unit.

The standard price is set at 5000 RMB, with a preference for local pickup. For buyers outside the city, shipping via SF Express is available with insurance, requiring a payment of at least 5800 RMB. The physical card matches the previously leaked render with its three-fan design, though with a notable color difference. Instead of the expected gray finish, the actual unit features a complete black design. Currently sealed in an antistatic bag, the card appears unused. The asking price of approximately $800 initially seems high but aligns with current market rates for custom versions. The listing has already disappeared, suggesting someone has already snagged this rare prototype. With serial codes visible, AMD can potentially trace the person who put it up for sales, so its not a good outlook for anyone that wanted to sell it.

International corporate entities have to deal with global time differences; causing uncountable logistical headaches. As evidenced by local reports; AMD and board partner representatives decided to debut their next-gen Radeon RX 9070 Series in front of a (mostly) Chinese audience. The much earlier than anticipated presentation took place well in advance of the "main event," with Jack Huynh and other Team Red big brass showcasing brand-new products to regional distributors and media outlets. VideoCardz believes that this "surprise" press mini-junket occurred—roughly—twelve hours ahead of the officially scheduled international "special broacast."

Baseline price points—VAT included—of 4999 RMB (~$686 USD) and 4499 RMB (~$617 USD) were announced, for the incoming Radeon RX 9070 XT and RX 9070 models (respectively). We now know that North American MSRPs (excluding tax) are $599 and $549 (respectively). AMD's presentation slides included more shots of their reference designs (MBA), in triple or dual-fan configurations. Earlier in the week, industry watchdogs proposed that the Radeon RX 9070 Series would launch with an all-custom card lineup; with no AMD-built options. Attendees noted several on-stage board partner company reps, including Jack Yu (ASUS China). ASRock, GIGABYTE, PowerColor, VASTARMOR, XFX and Yeston were the other participants; with demonstration hardware in their hands.

Late last week, AMD posted a helpful reminder; a special RDNA 4 Friday (February 28) event is on the calendar. Additionally, they quietly confirmed that the upcoming launch of Radeon RX 9070 series graphics cards will not include reference/MBA models. Team Red enthusiasts and other interested parties are anticipating an official unveiling of performance data, technical specifications, and decisive pricing. Recent leaks have produced speculative figures for various board partner options, but industry whispers suggest that AMD's guide MSRP has fluctuated over the past couple of weeks. An almost definitive answer has arrived online, courtesy of another VideoCardz investigative piece.

The article does not class the latest pre-release disclosure as a true "leak," VideoCardz believes that their sharing of AMD press briefing slides serves as an intriguing teaser. The report dismisses yet another case of pre-launch retail spillage: "there are many rumors about relatively high prices for the RX 9070 series. For instance, a Reddit thread allegedly shows prices from Best Buy's internal system, with prices starting at $739 (see screenshot below)... From what we have been told and shared during the media briefing, AMD showed one slide that may confirm where the prices will be. The Radeon RX 9070 series is focusing on a sub-$700 price point, and AMD wants their cards to be 'more accessible.' AMD says that 85% of gamers buy cards below $700, and this is what the RDNA 4 series will focus on." Another leaked presentation slide indicates that Team Red is targeting higher resolutions (1440p and 4K), better performance; especially with "ray tracing games," as well as "easy upgrades." The last point emphasizes drop-in 8-pin power connector options. ASRock and Sapphire appear to be breaking away from this traditional connection mold with their upcoming premium-tier designs, but the majority of AIB cards are expected to stick with a tried and trusted solution.

Last Friday, the AMD Radeon social media account sent out a friendly reminder to its audience: "it's almost time. Meet the next gen AMD Radeon RX 9000 series on February 28th at 8am ET/7am CT/5am PT." Later this week, Team Red and its board partners are expected to present the first wave of RDNA 4-based graphics cards with an in-depth/detailed presentation. TechPowerUp and other PC hardware press outlets have—so far—covered plenty of custom Radeon RX 9070 XT and RX 9070 (non-XT) designs, but MBA (made-by-AMD) reference models have only emerged online through official marketing channels. Previously released promotional product renders indicate that Team Red has dual and triple-fan next-gen solutions lined up, but last week's social media post implies that first-party options will not be available on day one.

A small disclaimer—stating: "artistic render: not available for purchase"—was placed below AMD's render of a triple-fan cooled reference card. VideoCardz has interpreted this stealthy disclosure; they believe that Team Red will not be releasing any Radeon RX 9070 XT and RX 9070 MBA models. Since a muted introduction at CES 2025, TechPowerUp's GPU database maintainer has adorned these entries with placeholder imagery (see example below). The lack of reference "Navi 48-based" designs could be a boon for involved AIBs. Based on historical events, VideoCardz reckons that AMD has often "prioritized" its own offerings—to the detriment of board partner shipments; insiders have allegedly complained or expressed dissatisfaction about this (past) arrangement.

AMD will continue using traditional PCI Express power connectors for its upcoming Radeon RX 9000 series RDNA 4 graphics cards, according to recent information shared on the Chiphell forum. While there were some expectations that AMD would mimic NVIDIA's approach, which requires the newer 16-pin 12V-2×6 connector for its GeForce RTX 50 series, the latest information suggests a more traditional power approach. While AMD plans to release its next generation of graphics cards in the first quarter, most technical details remain unknown. The company's choice to stick with standard power connectors follows the pattern set by their recent Radeon RX 7900 GRE, which demonstrated that conventional PCI Express connectors can adequately handle power demands up to 375 W. The standard connectors eliminate the need for adapters, a feature AMD could highlight as an advantage. An earlier leak suggested that the Radeon RX 9070 XT can draw up to 330 W of power at peak load.

Intel reportedly cited similar reasons for using standard power connectors in their Arc "Battlemage" graphics cards, suggesting broader industry support for maintaining existing connection standards. NVIDIA's different approach reportedly requires all board partners to use the 12V-2×6 connector for the RTX 50 series, removing the option for traditional PCI Express power connectors. In contrast, AMD's decision gives its manufacturing partners more flexibility in their design choices, and MBA (Made by AMD) reference cards don't enforce the new 12V-2×6 power connector standard. Beyond the power connector details and general release timeframe pointing to CES, AMD has revealed little about the RDNA 4 architecture's capabilities. Only the reference card's physical appearance and naming scheme appear to be finalized, leaving questions about performance specifications unanswered, as early underwhelming performance leaks are somewhat unreliable until final drivers and final optimizations land.

AMD's entry-level Radeon RX 7600 GPU launched last May—critical reception was lukewarm, and Team Red enthusiasts found more compelling "budget" options within the preceding RDNA 2 generation. AMD's board partners rolled out customized Radeon RX 7600 8 GB cards—as planned—but the reference design was a scarcity around launch time. As pointed out by TPU's resident graphics card reviewer extraordinaire, W1zzard, a "Made by AMD" (MBA) model was lined up for direct sale via official AMD online stores, "as well as through its board partners, with minimal re-branding." Plans were (apparently) scuppered by a discovery of 8-pin power cable insertion issues—review outlets informed AMD about these problems prior to launch.

According to a fresh VideoCardz report, AMD has started to offer its Radeon RX 7600 reference design through official European channels: "despite the initial promise of offering the RX 7600 directly to gamers through their webstore, AMD has struggled to generate significant interest in the card nearly a year after its launch. Furthermore, there hasn't been a substantial change in pricing, with the card still retailing at $269 (in the US). Turns out, the Radeon RX 7600 MBA is now available in Germany." Several European shop portals display prices of €295 (~$318) and €300 (~$324)—at the time of writing. Potential customers will have to weigh up the benefit of AMD's extra time spent on ironing out the reference design's past issues, versus market-tested + custom-cooled partner models.