Apple today unveiled the new MacBook Pro, powered by the M4 family of chips—M4, M4 Pro, and M4 Max—delivering much faster performance and enhanced capabilities. The new MacBook Pro is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16 GB of memory, all at just $1,599. The 14- and 16-inch models with M4 Pro and M4 Max offer Thunderbolt 5 for faster transfer speeds and advanced connectivity. All models include a Liquid Retina XDR display that gets even better with an all-new nano-texture display option and up to 1000 nits of brightness for SDR content, an advanced 12MP Center Stage camera, along with up to 24 hours of battery life, the longest ever in a Mac. The new MacBook Pro is available to pre-order today, with availability beginning November 8.

Apple today announced M4 Pro and M4 Max, two new chips that—along with M4—bring far more power-efficient performance and advanced capabilities to the Mac. All three chips are built using industry-leading, second-generation 3-nanometer technology, which improves performance and power efficiency. The CPUs across the M4 family feature the world's fastest CPU core, delivering the industry's best single-threaded performance, and dramatically faster multithreaded performance. The GPUs build on the breakthrough graphics architecture introduced in the previous generation, with faster cores and a 2x faster ray- racing engine. M4 Pro and M4 Max enable Thunderbolt 5 for the Mac for the first time, and unified memory bandwidth is greatly increased—up to 75 percent. Combined with a Neural Engine that's up to 2x faster than the previous generation and enhanced machine learning (ML) accelerators in the CPUs, the M4 family of chips brings incredible performance for pro and AI workloads. And they deliver blazing performance for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy.

Apple today announced the new MacBook Air with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world's best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life, a stunning Liquid Retina display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation.

With its durable aluminium unibody enclosure that's built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience—making the 13-inch model the world's bestselling laptop and the 15-inch model the world's bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.

DigiTimes Asia has picked up on some intriguing insider information—their source claims that Apple could be pivoting hardware development in the direction of lower-cost portable personal computer solutions. Their current "budget-friendly" champ is the M1 SoC-equipped MacBook Air (of 2020 vintage), starting at $999 for mortals—education incentives can lower that entry price down to $899. The gigantic American multinational technology company debuted a 15‑inch MacBook Air M2 model this year, but sales figures have allegedly not met projected targets. The DigiTimes report indicates that Apple engineers are preparing new hardware for a different market segment—education was mentioned earlier—Google and its partners remain dominant here with cost effective Chromebooks.

Apple's iPad family offers some "wallet friendly" alternatives for students, but industry experts note that ChromeOS-based laptops are easier to use for educational tasks and iPads: "cannot compete with Chromebooks on price." An all-new lower tier MacBook lineup—sitting below their Air range—is supposedly already in development, with a launch window projected for the second half of 2024 (lead time is said to be around nine months). A more competitive retail price is achievable due to the use of "cheaper material for the laptop's metal outer shell, and cheaper mechanical components."

Conflicting reports are flying around about Apple's next generation MacBook Air lineup, mostly surrounding suggestions of a firm release date or debut reveal at WWDC 2023. 9to5Mac claims that its insider sources have pointed to a new range of M3 chipset powered MacBook Air extra thin laptops offered up in two different screen sizes: 13-inch and 15-inch. An insider claimed last month that Apple's upcoming laptop lineup was in an advanced stage of production, and was far along enough to warrant an "imminent" launch window. A Taiwanese publication has presented new evidence this week, and it posits that Apple could drop M3 chipset-based laptops from announcement presentations organized for this year's Worldwide Developers Conference, which is set to take place from June 5 to 9.

According to the financial section of Taiwan's UDN news site, Apple's key decision makers could be in favor of fielding laptops based on its current generation M2 SoC, instead of an entry-level M3-based range, due to delays and changes in priority for the N3B node at TSMC foundries. This is seen as an odd move given reports from earlier this month of Apple requesting a reduction in factory output for its M2 chips, following a slump in demand. Apple could be changing its strategy with regards to the alleged surplus of M2 silicon - the article theorizes that the company will spend more time fitting the older generation chipsets into a new range of laptops and desktop computers. An M3-based product line could be delayed into late 2023, and it is alleged that TSMC has been instructed to concentrate mostly on manufacturing Apple's Bionix A17 mobile chipset via the cutting edge 3 nm FinFet technology process (N3B) - earmarked to debut on the iPhone 15 Pro in autumn 2023.

Get into the game quicker with the latest GeForce NOW update starting to roll out this GFN Thursday. Learn more about our latest app update—featuring Ubisoft Connect account linking for faster game launches—now rolling out to members, and the six new games joining the GeForce NOW library. The update also improves the streaming experience on Mac. So, this GFN Thursday also takes a look at how GeForce NOW transforms Macs into powerful PC gaming rigs.

The newest GeForce NOW app update is rolling out to members on PC and Mac, beginning this week. Version 2.0.36 includes a new feature that links NVIDIA and Ubisoft accounts to enable faster Ubisoft Connect game launches by automatically logging into a user's account. Skip the sign-in process and stream your favorite Ubisoft games this week. The update also includes a fix for streaming at the correct aspect ratio on the Apple MacBook Pro M1 Max, as well as improvements to the countdown timer when viewed on the in-game overlay.

The M1 chip is usually found at a perception crossroads: fans of Apple tout its desktop CPU-level performance numbers in some workloads while comparatively sipping power (and even allowing for true fanless designs in the Apple Macbook Air), while non-fans are quick to point out that synthetic benchmarks aren't truly representative of performance. Whatever side of the fence you sit on (even if you straddle it by admitting that the M1 chip can actually outperform much more powerful and core-laden Ryzen CPUs in some specific workloads), the M1 has been a running success for the California-based company. So much so, in fact, that Apple more than doubled its shipments (a 111% increase) in 2021 compared to the previous year. The second manufacturer with the highest shipment growth is Acer, with 73% - and a slightly smaller overall shipment volume.

The success of Apple's M1 only served to increase Apple's confidence in its decision to abandon Intel, and the company is expected to announce the M1's successor sometime this year. Furthermore, a new version of MacOS further increases the divide to Intel-based Macs due to some features only working on their M1 counterparts. When you consider all of that, including the accelerating optimization of many applications for the platform (Capture One, Affinity, and most recently Adobe), the platform maturity that has been achieved in such a short while, and the announcement of even more powerful hardware for content creators, it may be the case that Apple actually keeps up its momentum and presents a rather competitive landscape to the Windows + x86 PC ecosystem (I won't use Wintel because that's, well, inaccurate and unfair to AMD). Apple is surely on the way to carve out more than its current 15,84% market share (which still places it in a second-place in the overall OS market).

Apple today updated MacBook Air, the world's most loved notebook, with faster performance, the new Magic Keyboard, twice the storage and a new lower price of $999, and $899 for education. The new MacBook Air delivers up to two times faster CPU performance and up to 80 percent faster graphics performance, letting customers breeze through daily activities and play more games. Now starting with 256 GB of storage, MacBook Air allows customers to store even more movies, photos and files. With its brilliant 13-inch Retina display for vivid images and sharp text, Touch ID for easy login and secure online purchases, spacious trackpad, and all-day battery life combined with the power of macOS Catalina, it's the best MacBook Air ever made.

"From students and consumers buying their first computer to customers looking to upgrade, everyone loves the Mac, and they especially love MacBook Air. Today we're giving it a huge update, with two times faster performance, the new Magic Keyboard, double the storage, a new lower price of $999 and an even lower price of $899 for education," said Tom Boger, Apple's senior director of Mac and iPad Product Marketing. "With its stunning, thin and light design, brilliant Retina display, all-day battery life and the power and ease-of-use of macOS, MacBook Air is the world's best consumer notebook."

The new MacBook Air with Retina display is overall a nice upgrade from the old versions of these laptops. There's one caveat, though: the new T2 chip that manages Touch ID's Secure Enclave, APFS storage encryption or UEFI Secure Boot validation will make it impossible to boot with a Linux distribution. Apple's T2 documentation (PDF) explicitly covers how the support for booting Linux is not available: the Microsoft Corporation UEFI CA 2011 certificate used also by Linux distributions isn't trusted at this moment, so the T2 chip will make it impossible to boot from Linux distributions. Only Windows is allowed to boot via Boot Camp at the moment.

Apple's Secure Boot support page shows how the new 'Startup Security Utility' can be used to disable Secure Boot, but some people have tried to boot Linux through this method and even with that change it's impossible to boot Linux. The problem extends to the rest of machines including the T2 Security Chip, like the Mac mini, the iMac Pro or the MacBook Pro 2018, for example. Apple hasn't made any comments on the issue.

We've been seeing rumors for months about the new iPad Pro and especially the successors to the MacBook Air, and we'll soon be able to confirm whether those rumors were true. Apple has issued media invites for an October 30 event in New York with the tagline "There's more in the making". The company is expected to announce the new iPad Pro, which could be based on a processor more powerful than the Apple A12 Bionic used on the new iPhone XR, XS and XS Max. This new tablet would have both 10.5 and a 12.9 inches models with slim bezels and Face ID. The rumors suggest the new iPad Pro will ditch the Lighting connector and replace it with a USB-C port.

Even more promising is that theoretical successor to MacBook Air (not necessarily called this way) that has been talked about for months. In August Bloomberg pointed out that this machine would have a Retina display whose size is not entirely clear: while DigiTimes talked about a 13-inch screen, Ming-Chi Kuo, analyst at TF International Securities, spoke of a replacement for the current MacBook that would therefore have a 12-inch screen. There is no info around its CPU/GPU, but the recent launch of 8th Gen U-Series and Y-Series processors makes guessing a fun exercise.

Apple's next entry to its pathbreaking ultra-portable notebook, the MacBook Air, will be a new 12-inch screen size version. As with every new MacBook Air release for the past two years, there's talk of a screen resolution jump to "Retina" standards. Apple is preparing other cutting-edge hardware updates.

To begin with, Apple will tap Intel's latest Core M "Broadwell-U" chip, an SoC that combines a dual-core "Broadwell" CPU with graphics, a dual-channel DDR3L IMC, and system agent onto a single chip, with an overall TDP of 15W. Apple is working on a new fanless cooling system for this chip. The other big feature-set upgrade is the USB 3.1 port, which Intel plans to launch with the system agent for its next processor platform. USB 3.1 doubles bandwidth to 10 Gbps, and steps up power-delivery, letting you charge your portable devices faster.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, confirmed at Macworld today its OWC Mercury Aura Pro Express 6G SSD is now available in a 480GB model size for the latest Apple MacBook Air 11.1" and 13.3" models which incorporate 6G (6Gb/s) data rate capabilities. The new Mercury Aura Pro Express 480GB model combines award-winning SandForce technologies and Tier 1/Grade A Toggle Synchronous NAND to deliver data rates up to 3x faster than factory 3G (3Gb/s) options and up to 8x the storage capacity of the factory's base 64GB SSD model. The new, built-in-the-USA Mercury Aura Pro Express SSD and other OWC Mercury SSDs will be shown in Other World Computing's booth #513, Moscone Centerl, at Macworld held in San Francisco this week.

Apple has become the biggest buyer of semiconductors in 2011, according to the latest data by market researcher Gartner. It pushed ahead of Samsung Electronics and HP. In 2012, Apple spent a total of US $17.3 billion in sourcing semiconductors as raw material in making its products. Gartner attributes Apples growth to solid sales of its iPhone and iPad brands, and the success of Macbook Air, which became a path-breaking product as it pretty-much defined the requisites of what go into making performance ultra-portable notebooks such as Intel's Ultrabook specification. Apple's semiconductor purchases grew from US $12.8 billion in 2010 to $17.3 billion in 2011, a 35 percent growth. At the second place is Samsung, with $16.7 billion in semiconductor purchases, a 9.2% growth.

Patriot Memory displayed its four main client bare-PCB SSD lines, the Industrial Series mSATA, Industrial Series half-height-mSATA, 1.8-inch half-height Industrial Series, and Mac Series SSD-stick. All three Industrial Series products are driven by PHISON controllers, and are available in MLC NAND flash and SLC NAND flash variants, each with its own capacity options. The mSATA MLC is available in capacities ranging from 16 GB to 128 GB, mSATA SLC from 4 GB to 32 GB; mSATA half-height MLC from 4 GB to 32 GB, mSATA half-height SLC from 1 GB to 8 GB.

The "Slim SATA" (half-height 1.8-inch) MLC is available in capacities ranging from 16 GB to 128 GB, and its SLC variant is available in capacities ranging from 4 GB to 32 GB. Moving on, Patriot has SSD sticks for Macbook Air, and other Apple devices that support this form-factor, these sticks are driven by SandForce SF-228x controllers, feature MLC NAND flash memory, and are available in capacities of 120 GB, 240 GB, and 480 GB.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the industry's first 6G SSD upgrade for the 2011 Apple MacBook Air 11.1" and 13.3"models. The new OWC Mercury Aura Pro Express 6G SSDs combine award-winning SandForce technologies and Tier 1/Grade A Toggle Synchronous NAND to deliver data rates that are more than 3x faster and capacities that are up to 4x greater than factory available SSD options. Currently available in two sizes--120GB and 240GB--the new 6Gb/s SATA 3.0 Revision models continue OWC's position as the only alternative to factory SSD options for the 2010-2011 MacBook Air. 3G speed models from OWC are also available in capacities of up to 480GB.

The OWC Mercury Aura Pro Express 6G offers 2011 MacBook Air owners a cost-effective SSD upgrade path that delivers higher performance, functionality, and reliability over the factory installed SSD. Because the Mercury Aura Pro Express 6G SSD is SATA Revision 3.0 (6Gb/s) compatible, it can take advantage of the 2011 MacBook Air's built-in 6Gb/s SATA data bus to deliver peak, sustained data rates over 500MB/s, versus the factory installed SSDs, which are limited by SATA Revision 2.0 (3Gb/s) capability.

Mach Xtreme is among those memory vendors seeing a market in consumer mSATA SSDs, a component reserved to OEMs for use on notebooks, before Intel launched the Smart Response technology with its Z68 platform, paving way for motherboards with mSATA slots that hold the SSD used for Smart Response caching. On display at Computex is Mach Xtreme's SandForce SF-1200 driven mSATA SSD that offers capacity of 60 GB. MachXtreme also showed off its Apple Macbook Air upgrade SSD, that consumers can opt for upping capacity and transfer rates, over the bundled SSD.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, today announced its OWC Mercury Aura Pro Express Solid State Drive is now shipping in an industry largest 480GB capacity for all 2010 Apple MacBook Air models. First announced at the 2011 Consumer Electronics Show this past January, the OWC Mercury Aura Pro Express line now offers up to 4X greater capacity and up to 68% faster real-world performance than factory available options. This new 480GB model introduction continues OWC's position as the only aftermarket SSD manufacturer for the 2010 MacBook Air and the most comprehensive U.S. manufacturer of industry leading SandForce processor based SSDs available today with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today its new Mercury Aura Pro MBA Solid State Drive (SSD) line, the first high performance SandForce processor based SSD available for all 2008-2009 Apple MacBook Air models. Announced today at the Consumer Electronics Show (CES) in Las Vegas, this new product introduction establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce processor based SSDs, with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade. OWC will be demonstrating the new Mercury Aura Pro MBA and other first-to-market OWC Mercury Pro SSDs at CES Booth #3935, LVCC, North Hall.

Portable storage has never looked so good with the new G-Technology G-DRIVE slim from Hitachi GST. Just in time for the holidays, and making a perfect external storage companion to the Apple Macbook, MacBook Pro or Macbook Air, the new G-DRIVE slim external hard drive gives users 320GB of storage and ubiquitous USB 2.0 connectivity in an amazingly slim form factor. The new drive is designed from the inside out to emulate G-Technology's known quality and style for the Apple Mac market, providing simple, reliable and affordable external storage for college students, business professionals and consumers on the go.

The new G-DRIVE slim leverages Hitachi GST's rugged, 7mm Travelstar Z5K320 drive, making it the thinnest, 2.5-inch external hard drive in the world. With its diminutive footprint - just a mere 128.6 mm (L) x 82 mm (W) by 9.9 mm (H), - sleek design and recyclable aluminum enclosure, users now have a stylish drive to help them move, work and play with their digital content. Lightweight and compact, weighing in at approximately 144g (5 oz), users can easily carry up to 80 hours of high-definition video, 320 hours of standard video, 114 movies, 80,000 songs or 160 games wherever they go.

Months after bringing to the world an updated lineup of iMacs, Mac Pro workstations, and Macbooks barring the Macbook Air, Apple has finally given its due, with a new updated Macbook Air. Apple's ultra-thin, and ultra-light notebook is now available in two sizes, 13-inch and 11-inch. Internally, there are no radical changes. It still uses a Core 2 Duo, clocked at 1.40 or 1.60 GHz for the 11-inch and 1.80 GHz or 2.13 GHz for the 13-inch version with 3 MB (11-inch) or 6 MB (13-inch) of L2 cache , 2 GB of DDR3 memory (with the option to choose 4 GB), and NVIDIA GeForce 320M integrated graphics. Unlike with the older generation, the new Macbook Air uses SSDs on all available variants, it's hardwired on its motherboard (apparently to minimize space), and comes in capacities of 64~128 GB (11-inch) or 128~256 GB (13-inch).

It is over the hood that most changes are made. The unit is now thinner at 0.11-0.68 inch (0.3-1.7 cm), lighter at 1.06 kg for the 11-inch and 1.32 kg for the 13-inch. Apple claims to have learned a lot from iPad's design. It's given the new Macbook Air a larger glass trackpad that uses high-precision multi-touch surface used in Apple's touch products, which enhance the user-interface beyond just doing the work of a pointing device. The screen used has high pixel density, with 1440 x 900 pixels for the 13-inch and 1366 x 768 pixels for the 11-inch model. A high-resolution Facetime web-camera is fitted. The Macbook Air provides all the software capabilities of any other Mac, the Mac OS X Snow Leopard OS and iLife are bundled. Battery life has also gone up, 5 hours for the 11-inch and 7 hours for the 13-inch. Prices start at US $999 for the 11-inch model and $1,299 for the 13-inch one, and go up depending on the optional components chosen.

Intel has everything going its way when it comes to mobile computing, and the processors it sells that power notebooks and netbooks across every segment of the market. Intel uses the common classification of portable computers (consumer segment), using sizes and form-factors to differentiate mainstream notebooks, performance notebooks, ultra-thin notebooks, "larger" sub-notebooks (netbooks), and common entry-level netbooks. To cater to each of these, Intel made things easier by coming up with platforms (sets of processor and chipset combinations), a market approach both Intel and AMD have been using recently.

Starting with mainstream, and performance notebooks (traditionally above 14-inches in size, above US $1200 in price), Intel has the Calpella platform, that marks the entry of Nehalem architecture to the mobile scene. This is slated for 3Q 2009. Intel will simultaneously lower the prices of its current Montevina platform, to let inventories digest. Major hardware manufacturers are preparing their "launch-vehicles" for the Calpella platform, which will make it in time for Q3 2009.

Currently leading AMD in every market-segment of CPUs, Intel is planning to take on the Athlon Neo series CPUs, a set of low-wattage CPUs specifically designed for the ultrathin form-factor notebooks. Intel's Athlon Neo competitor would take shape from its current ultra low-voltage (ULV) processors that feature in products such as the Apple Macbook Air.

The processors will use the 22 sq mm packaging. Intel's lineup is expected to include ULV chips with rated TDPs as low as 10W, against AMD's Athlon Neo chips offering rated TDPs as low as 15W. There is no word on the availability of these chips, although with Athlon Neo based products coming out only in Q2 2009, that still leaves Intel at least three months to prepare its new ULV chips.

Computing giants such as Dell and HP are on an expansion mode with their product lineups. "Adamo" has been quite a buzzword in the gadget circles, which started off with rumors of it being Dell's competition to the Apple Macbook Air. Naturally, it is expected to have the one USP the Macbook Air holds: it's slim notebook form-factor. The advantage Adamo gives is that it happens to be PC, coming with a proper PC operating system installed.

The rumor materialized with a NY Times BITS blog post which showed an extract from UptownLife.net which read:

Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air. At press time, the company was keeping the product tightly under wraps, but PC users rejoice - word on the street is that something cool is coming your way

All hypes and myths about Apple being the most secure OS, or at least being the last OS to be hacked may have been busted by Charlie Miller on Thursday when he managed to hack an Apple MacBoock Air for 2 minutes flat during the CanSecWest security conference's PWN 2 OWN hacking contest. Show organizers offered a Sony Vaio, Fujitsu U810 and the MacBook as prizes, saying that they could be won by anybody at the show who could find a way to hack into each of them and read the contents of a file on the system, using a previously undisclosed "0day" attack. Nobody was able to hack into the systems on the first day of the contest when contestants were only allowed to attack the computers over the network, but on Thursday the rules were relaxed so that attackers could direct contest organizers using the computers to do things like visit Web sites or open e-mail messages. Miller, best known as one of the researchers who first hacked Apple's iPhone last year, took advantage of the new privileges given by the jury and within 2 minutes, he directed the contest's organizers to visit a Web site that contained his exploit code, which then allowed him to seize control of the computer. He was the first contestant to attempt an attack on any of the systems, and that was enough for him to win quick $10,000 and perhaps show how secure the MacBook Air was. Continue reading the full story with more details here.

CNET News.com has learned that Lenovo and Fujitsu are in the process of putting together systems based on the special Core 2 Duo chip that Apple is using in the MacBook Air. The new laptops should be out shortly, according to sources familiar with the companies' plans, and will give customers a chance to see what the rest of the PC industry can do with the ultra-low-power chips. Both manufacturers did not comment on the story. Apple asked Intel to design the special Core 2 Duo chip last year as it was putting together the design that would become the MacBook Air. The chip fits into a package that's significantly smaller than the standard Intel notebook chip, and it uses less power than the standard Core 2 Duo, allowing it to fit into the slim MacBook Air without melting the inside of the package or eating the battery.