Monday, March 4th 2024
Apple Unveils the New 13- and 15-inch MacBook Air with the Powerful M3 Chip
Apple today announced the new MacBook Air with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world's best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life, a stunning Liquid Retina display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation.
With its durable aluminium unibody enclosure that's built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience—making the 13-inch model the world's bestselling laptop and the 15-inch model the world's bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.
"MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. And today it gets even better with the M3 chip and new capabilities," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "From college students pursuing their degrees, to business users who need powerful productivity, or anyone who simply wants the unmatched combination of performance, portability, and industry-leading battery life, all in a fanless design, the new MacBook Air continues to be the world's best thin and light laptop."
Blazing-Fast Performance with M3
Built using industry-leading 3-nanometer technology, the M3 chip brings even faster performance and more capabilities to MacBook Air. Featuring a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24 GB of unified memory, the new MacBook Air is up to 60 percent faster than the model with M1 and up to 13x faster than the fastest Intel-based MacBook Air. It also features up to 18 hours of battery life, which is up to six hours longer than an Intel-based MacBook Air. Users will feel the blazing speed of M3 in everything they do, from everyday productivity, to demanding tasks like photo and video editing, and software development. And with the next-generation GPU of M3, the new MacBook Air supports hardware-accelerated mesh shading and ray tracing, offering more accurate lighting, reflections, and shadows for extremely realistic gaming experiences. It also includes the latest media engine with support for AV1 decode, providing more efficient and higher-quality video experiences from streaming services.
M3 takes MacBook Air performance even further:
With the transition to Apple silicon, every Mac is a great platform for AI. M3 includes a faster and more efficient 16-core Neural Engine, along with accelerators in the CPU and GPU to boost on-device machine learning, making MacBook Air the world's best consumer laptop for AI. Leveraging this incredible AI performance, macOS delivers intelligent features that enhance productivity and creativity, so users can enable powerful camera features, real-time speech to text, translation, text predictions, visual understanding, accessibility features, and much more.
With a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes 6, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut. Combined with the unified memory architecture of Apple silicon, MacBook Air can also run optimized AI models, including large language models (LLMs) and diffusion models for image generation locally with great performance. In addition to on-device performance, MacBook Air supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly.
World's Most Popular Laptop
More people choose MacBook Air over any other laptop, and M3 raises the bar yet again with its phenomenal combination of performance, portability, and capabilities users love:
Together with macOS, the MacBook Air experience is unrivaled:
The new MacBook Air is the first Apple product to be made with 50 percent recycled content, including 100 percent recycled aluminium in the enclosure, 100 percent recycled rare earth elements in all magnets and, in another first for Apple, 100 percent recycled copper in the main logic board. MacBook Air meets Apple's high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 99 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and the life cycle of every product.
Pricing and Availability
With its durable aluminium unibody enclosure that's built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience—making the 13-inch model the world's bestselling laptop and the 15-inch model the world's bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.
Blazing-Fast Performance with M3
Built using industry-leading 3-nanometer technology, the M3 chip brings even faster performance and more capabilities to MacBook Air. Featuring a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24 GB of unified memory, the new MacBook Air is up to 60 percent faster than the model with M1 and up to 13x faster than the fastest Intel-based MacBook Air. It also features up to 18 hours of battery life, which is up to six hours longer than an Intel-based MacBook Air. Users will feel the blazing speed of M3 in everything they do, from everyday productivity, to demanding tasks like photo and video editing, and software development. And with the next-generation GPU of M3, the new MacBook Air supports hardware-accelerated mesh shading and ray tracing, offering more accurate lighting, reflections, and shadows for extremely realistic gaming experiences. It also includes the latest media engine with support for AV1 decode, providing more efficient and higher-quality video experiences from streaming services.
M3 takes MacBook Air performance even further:
- Game titles like No Man's Sky run up to 60 percent faster than the 13-inch MacBook Air with the M1 chip.
- Enhancing an image with AI using Photomator's Super Resolution feature is up to 40 percent faster than the 13-inch model with the M1 chip, and up to 15x faster for customers who haven't upgraded to a Mac with Apple Silicon.
- Working in Excel spreadsheets is up to 35 percent faster than the 13-inch model with the M1 chip, and up to 3x faster for customers who haven't upgraded to a Mac with Apple Silicon.
- Video editing in Final Cut Pro is up to 60 percent faster than the 13-inch model with the M1 chip, and up to 13x faster for customers who haven't upgraded to a Mac with Apple Silicon.
- Compared to a PC laptop with an Intel Core i7 processor, MacBook Air delivers up to 2x faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.
With the transition to Apple silicon, every Mac is a great platform for AI. M3 includes a faster and more efficient 16-core Neural Engine, along with accelerators in the CPU and GPU to boost on-device machine learning, making MacBook Air the world's best consumer laptop for AI. Leveraging this incredible AI performance, macOS delivers intelligent features that enhance productivity and creativity, so users can enable powerful camera features, real-time speech to text, translation, text predictions, visual understanding, accessibility features, and much more.
With a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes 6, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut. Combined with the unified memory architecture of Apple silicon, MacBook Air can also run optimized AI models, including large language models (LLMs) and diffusion models for image generation locally with great performance. In addition to on-device performance, MacBook Air supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly.
World's Most Popular Laptop
More people choose MacBook Air over any other laptop, and M3 raises the bar yet again with its phenomenal combination of performance, portability, and capabilities users love:
- Two perfect sizes in a super-portable design: With a durable aluminium enclosure that's built to last, the 13- and 15-inch MacBook Air have fantastic battery life, are incredibly light, and are less than half an inch thin, so users can work, play, or create from anywhere. The 13-inch model provides the ultimate in portability, while the 15-inch model offers even more screen real estate for multitasking. There's a perfect size for everyone, from students on the go to business professionals who prefer a larger screen.
- Gorgeous Liquid Retina display: MacBook Air features a brilliant 13.6- or 15.3-inch Liquid Retina display with up to 500 nits of brightness, support for 1 billion colors, and up to 2x the resolution of comparable PC laptops. Content looks vivid with sharp detail, and text appears super crisp.
- Support for up to two external displays: MacBook Air with M3 now supports up to two external displays when the laptop lid is closed—perfect for business users, or anyone who requires multiple displays for multitasking across apps or spreading out documents at the same time.
- Versatile connectivity: MacBook Air with M3 features Wi-Fi 6E, which delivers download speeds that are up to twice as fast as the previous generation. It also includes MagSafe charging and two Thunderbolt ports for connecting accessories, along with a 3.5 mm headphone jack.
- Camera, mics, and speakers: With a 1080p FaceTime HD camera, users will look their best whether they're connecting with friends and family, or collaborating with coworkers around the world. Users will also sound their best with a three-mic array and enhanced voice clarity on audio and video calls. MacBook Air features an immersive sound system with support for Spatial Audio along with Dolby Atmos, so users can enjoy three-dimensional soundstages for music and movies.
- Magic Keyboard and Touch ID: The comfortable and quiet backlit Magic Keyboard comes with a full-height function row with Touch ID, giving users a fast, easy, and secure way to unlock their Mac; sign in to apps and websites; and make purchases with Apple Pay—all with the touch of a finger.
Together with macOS, the MacBook Air experience is unrivaled:
- macOS Sonoma: Users can now place widgets right on the desktop, interact with them with just a click, and even access the extensive ecosystem of iPhone widgets on MacBook Air. Video conferencing gets more engaging with great features like Presenter Overlay and Reactions. Profiles in Safari keep browsing separate between multiple topics or projects, while web apps provide faster access to favorite websites. And gaming gets even better with Game Mode.
- Enhanced productivity: All users, including business professionals, can take advantage of the expansive display on MacBook Air with Split View, or spread out across screens with support for up to two external displays. Features like Stage Manager also help users like students focus on the task in front of them.
- Better with iPhone: With Continuity, MacBook Air works seamlessly across iPhone and other Apple devices. Features like AirDrop allow users to share and receive photos, documents, and more across nearby Apple devices. Universal Clipboard lets users easily copy images, video, or text from an app on one Apple device, and effortlessly paste them into another app on a nearby Mac. Continuity Camera makes it easy for users to scan or take a picture of something nearby with their iPhone and have it appear instantly on their Mac. And Handoff lets them start a task like answering an email on one Apple device and easily finish it on another.
- Wide array of apps: MacBook Air comes with powerful apps built in, including FaceTime, Freeform, iMovie, GarageBand, and Photos, as well as productivity apps including Pages, Numbers, and Keynote, making it easy for users to create amazing work. And with thousands of apps optimized for Apple silicon, all of users' go-to apps run incredibly fast on macOS—including Microsoft 365 and many of their favorite iOS apps.
The new MacBook Air is the first Apple product to be made with 50 percent recycled content, including 100 percent recycled aluminium in the enclosure, 100 percent recycled rare earth elements in all magnets and, in another first for Apple, 100 percent recycled copper in the main logic board. MacBook Air meets Apple's high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 99 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and the life cycle of every product.
Pricing and Availability
- Customers can order the new MacBook Air with M3 starting Monday, March 4, on apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Friday, March 8.
- The 13-inch MacBook Air with M3 starts at $1,099 (U.S.) and $999 (U.S.) for education, and the 15‑inch MacBook Air with M3 starts at $1,299 (U.S.) and $1,199 (U.S.) for education. Both are available in midnight, starlight, silver, and space gray.
- The 13-inch MacBook Air with M2, available in midnight, starlight, silver, and space gray, now starts at $999 (U.S.) and $899 (U.S.) for education.
- Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.
- With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
- When customers shop at Apple using Apple Card, they can pay monthly at 0 percent APR for their new MacBook Air when they choose to check out with Apple Card Monthly Installments, and they'll get 3 percent Daily Cash back—all upfront.
- Every customer who buys a Mac from their Apple Store can enjoy a free Online Personal Session with an Apple Specialist, get their product set up—including help with data transfer—and receive guidance on how to get the most out of their new Mac.
42 Comments on Apple Unveils the New 13- and 15-inch MacBook Air with the Powerful M3 Chip
(Alas, wasn't this same question asked when they announced the M3 MBPs?)
8-Core GPU
8GB Unified Memory
256GB SSD Storage footnote.
Hello 2024. :laugh:
By the way, I got banned from macrumors for saying Apple Fan Boys.
I an a fan of tech and whats gets me the best bang for my money, and that list dosent include ANYTHING made by apple. If they aren't ripping you off, because you rsdmart and bought used), then they are controlling how you used the property you paid for, breaking the law (In europe) while they do it.
The worst part is that it is all soldered or serialized on Apple computers so you have to send it to them or sell and buy a new one.
The downside is lack of compatibility with things I do daily on the MacBook so still have zero interest in getting one. If only Intel/AMD could catch up with their CPUs in terms of performance per watt. I mean it's not really close at the moment. Maybe with Core 15th gen/Zen 5.
That all said let's get real about this. You can also buy a Windows device with only 8gb of memory and a 256gb SSD. We deploy both Windows and Apple devices at work and I know a lot of people in consulting, tech, legal, and other fields who are IT management like myself. The bog standard laptops deployed these days by multi billion dollar firms for most users are 16/256 configurations or 16/512. You don't need that much storage for a work machine in general. For more technical people (developers, video editors, creatives, engineers, and others) are different. They do not get thin and light devices and they clock in at 32/1tb or in rare cases 64/2tb.
For a business the price doesn't matter one whit. The software, support, uptime, salary of the person using it, and thousands of other things have more impact than the difference in hardware costs between Apple and Windows. For a home computer the sad reality is Apples support is light years ahead of the competition. It makes me sad Microsoft didn't stick with the Microsoft Store concept as they could have done the exact same fucking thing and hawked devices personally and the MS Store had nice enough devices you could put it in the shopping mall and get foot traffic just like the Apple store. That shit matters. Because right now Windows is for the dirty poors who shop at Walmart and Best Buy and the Apple store is in the fancy areas. I'm still sad at the lost of the MS Store the one here was great with VR, Xbox, surfaces, Razer, Asus, MSI, 49in ultrawides, 240hz monitors, with games running, classes on MS Office it's what Microsoft needs to keep doing.
There's also the very nasty open secret that Apple retains a good resale value and Windows devices do not.
My work laptop is a high spec Surface device though and I love it.
This next part will blow the minds of those that like to stereotype Apple users. My wife actually said she didn’t like macOS and wanted a Windows PC. This coming from someone who has an iPhone and an iPad—and she used the heck out of her iPad. So she picked out a Lenovo Ryzen laptop and I took the MBA. The Ryzen laptop does well, but battery life isn’t even close. Maybe 8 hours unplugged, which is more than good enough, but I’ve gone almost an entire week on the MBA unplugged with casual use, and even then it was at 30%. It really does excel there in that regard.
I actually really like her Lenovo. Very nicely made for the price. Windows 11 sure likes to chew up the RAM though.Yeah, the difference here is that had I gone with the 16GB option, it would have been another $200, but it would have also upgraded the CPU from a 7535U to a 7735U. Yes, that certainly sweetens the deal, but either way it was another $200 if we really wanted the 16GB model. A nicer compromise would have been to get 16GB for $100 upcharge but keep the 7535U, which is more than enough for her needs. I actually tried to talk her into the 16GB version, but she didn't want to spend that much.
and for the a lil cheaper than the macbook you can get twice the specs
and can even run osx w hackintoshing... so it can TRIPLE BOOT ALL 3 OSes as well!! Hell some ppl on dell subreddit has said mac os runs better on the xps than windows 11 and better than mac os does... on thier macbooks!
But if you don't want a thin apple form factor the dell precisions and latitudes are nice too!