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Report: GPU Market Records Explosive Growth, Reaching $98.5 Billion in 2024

With the latest industry boom in AI, the demand for more compute power is greater than ever, and the recent industry forecast predicts that the global GPU market will exceed $98.5 billion in value by the year 2024. This staggering projection, outlined in the 2024 supply-side GPU market summary report by Jon Peddie Research (JPR), shows how far the GPU market has come. Once primarily associated with powering consumer gaming rigs with AMD or NVIDIA inside, GPUs have become a key part of our modern tech stack, worth almost $100 billion in 2024 alone. Nowadays, GPUs are found in many products, from smartphones and vehicles to internet-connected devices and data centers.

"Graphics processor units (GPUs) have become ubiquitous and can be found in almost every industrial, scientific, commercial, and consumer product made today," said Dr. Jon Peddie, founder of JPR. "Some market segments, like AI, have grabbed headlines because of their rapid growth and high average selling price (ASP), but they are low-volume compared to other market segments." The report also shows the wide range of companies that are actively participating in the GPU marketplace, including industry giants like AMD, NVIDIA, and Intel, as well as smaller players from China like Loongson Zhongke, Siroyw, and Lingjiu Micro. Besides the discrete GPU solutions, the GPU IP market is very competitive, and millions of chips are shipped with GPU IP every year. Some revenue estimates of Chinese companies are not public, but JPR is measuring it from the supply chain side, so these estimates are pretty plausible.

Apple Introduces M4 Pro and M4 Max Processors

Apple today announced M4 Pro and M4 Max, two new chips that—along with M4—bring far more power-efficient performance and advanced capabilities to the Mac. All three chips are built using industry-leading, second-generation 3-nanometer technology, which improves performance and power efficiency. The CPUs across the M4 family feature the world's fastest CPU core, delivering the industry's best single-threaded performance, and dramatically faster multithreaded performance. The GPUs build on the breakthrough graphics architecture introduced in the previous generation, with faster cores and a 2x faster ray- racing engine. M4 Pro and M4 Max enable Thunderbolt 5 for the Mac for the first time, and unified memory bandwidth is greatly increased—up to 75 percent. Combined with a Neural Engine that's up to 2x faster than the previous generation and enhanced machine learning (ML) accelerators in the CPUs, the M4 family of chips brings incredible performance for pro and AI workloads. And they deliver blazing performance for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy.

Latest Asahi Linux Brings AAA Windows Games to Apple M1 MacBooks With Intricate Graphics Driver and Translation Stack

While Apple laptops have never really been the first stop for PC gaming, Linux is slowly shaping up to be an excellent gaming platform, largely thanks to open-source development efforts as well as work from the likes of AMD and NVIDIA, who have both put significant work into their respective Linux drivers in recent years. This makes efforts like the Asahi Linux Project all the more intriguing. Asahi Linux is a project that aims to bring Linux to Apple Silicon Macs—a task that has proven rather difficult, thanks to the intricacies of developing a bespoke GPU driver for Apple's custom ARM GPUs. In a recent blog post, the graphics developer behind the Asahi Linux Project showed off a number of AAA games, albeit older titles, running on an Apple M1 processor on the latest Asahi Linux build.

To run the games on Apple Silicon, Asahi Linux uses a "game playing toolkit," which relies on a number of custom graphics drivers and emulators, including tools from Valve's Proton translation layer, which ironically was also the foundation for Apple's Game Porting Toolkit. Asahi uses FEX to emulate x86 on ARM, Wine as a translation layer for Windows apps, and DXVK and vkd3d-proton for DirectX-Vulkan translation. In the blog post, the Asahi developer claims that the alpha is capable of running games like Control, The Witcher 3, and Cyberpunk 2077 at playable frame rates. Unfortunately, 60 FPS is not yet attainable in the majority of new high-fidelity games, there are a number of indie titles that run quite well on Asahi Linux, including Hollow Knight, Ghostrunner, and Portal 2.

Apple M4 Chip Benchmarked: 22% Faster Single-Core and 25% Faster Multi-Core Performance

Yesterday, Apple launched its next-generation M4 chip based on Apple Silicon custom design. The processor is a fourth-generation design that brings AI capabilities and improved CPU performance. First debuting in an iPad Pro, the CPU has been benchmarked in Geekbench v6. And results seem to be very promising. The latest M4 chip managed to score 3,767 points in single-core tests and 14,677 points in multi-core tests. Compared to the M3 chip, which scores 3,087 points in single-core and 11,702 in multi-core tests, the M4 chip is about 22% faster in single-core and 25% faster in multi-core synthetic benchmarks.

Of course, these results are not real-world use cases, but they give us a hint of what the Apple Silicon design team has been working on. For real-world results, we have to wait a little longer to see reviews and results from devices such as MacBook Pro and MacBook Air, which should have better cooling and possibly better clocks for the chip.

Apple Preparing M4 Chips with AI Capabilities to Fight Declining Mac Sales

While everyone has been focused on shipping an AI-enhanced product recently, one tech giant didn't appear to be bothered- Apple. However, according to Mark Gurman from Bloomberg, Apple is readying an overhaul of its Apple Silicon M-series chips to embed AI processing capabilities at the processor level. As the report indicates, Apple is preparing an update for late 2024 and early 2025 with the M4 series of chips, which will reportedly feature AI processing units similar to those found in other commercial chips. There should be three levels of the M4 series, with the entry-level M4 codenamed Donan, the mid-level M4 chip codenamed Brava, and the high-end M4 chip codenamed Hydra.

Sales of Apple Macs peaked in 2022; the following year was a sharp decline, and sales have continued to be flat since. The new AI PCs for Windows-based systems have been generating hype from all major vendors, hoping to introduce AI features to end users. However, Apple wants to be part of the revolution, and the company has already scheduled the World Wide Developer Conference for June 10th. At WWDC this year, Apple is supposed to show a suite of AI-powered solutions to enable better user experience and increase productivity. With M4 chips getting AI enhancement, the WWDC announcements will get extra hardware accelerations. However, we must wait for the exact announcements before making further assumptions.

Apple Unveils the New 13- and 15-inch MacBook Air with the Powerful M3 Chip

Apple today announced the new MacBook Air with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world's best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life, a stunning Liquid Retina display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation.

With its durable aluminium unibody enclosure that's built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience—making the 13-inch model the world's bestselling laptop and the 15-inch model the world's bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.

Intel Open Image Denoise v2.2 Adds Metal Support & AArch64 Improvements

An Open Image Denoise 2.2 release candidate was released earlier today—as discovered by Phoronix's founder and principal writer; Michael Larabel. Intel's dedicated website has not been updated with any new documentation or changelogs (at the time of writing), but a GitHub release page shows all of the crucial information. Team Blue's open-source oneAPI has been kept up-to-date with the latest technologies—not only limited to Intel's stable of Xe-LP, Xe-HPG and Xe-HPC components—the Phonorix article highlights updated support on competing platforms. The v2.2 preview adds support for Meteor Lake's integrated Arc graphics solution, and additional "denoising quality enhancements and other improvements."

Non-Intel platform improvements include updates for Apple's M-series chipsets, AArch64 processors, and NVIDIA CUDA. OIDn 2.2-rc: "adds Metal device support for Apple Silicon GPUs on recent versions of macOS. OIDn has already been supporting ARM64/AArch64 for Apple Silicon CPUs while now Open Image Denoise has extended that AArch64 support to work on Windows and Linux too. There is better performance in general for Open Image Denoise on CPUs with this forthcoming release." The changelog also highlights a general improvement performance across processors, and a fix that resolves a crash incident: "when releasing a buffer after releasing the device."

Apple Unveils New M3, M3 Pro, and M3 Max Processors on TSMC 3nm

Apple today announced M3, M3 Pro, and M3 Max, three chips featuring groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac. These are the first personal computer chips built using the industry-leading 3-nanometer process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency. Together, M3, M3 Pro, and M3 Max show how far Apple silicon for the Mac has come since the debut of the M1 family of chips.

The M3 family of chips features a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon. The GPU is faster and more efficient, and introduces a new technology called Dynamic Caching, while bringing new rendering features like hardware-accelerated ray tracing and mesh shading to Mac for the first time. Rendering speeds are now up to 2.5x faster than on the M1 family of chips. The CPU performance cores and efficiency cores are 30 percent and 50 percent faster than those in M1, respectively, and the Neural Engine is 60 percent faster than the Neural Engine in the M1 family of chips. And, a new media engine now includes support for AV1 decode, providing more efficient and high-quality video experiences from streaming services. The M3 family of chips continues the tremendous pace of innovation in Apple silicon, and brings massive enhancements and new features to the new MacBook Pro and iMac.

Apple Unveils iPhone 15 Pro and iPhone 15 Pro Max with USB-C Connectivity

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Apple Introduces M2 Ultra

Apple today announced M2 Ultra, a new system on a chip (SoC) that delivers huge performance increases to the Mac and completes the M2 family. M2 Ultra is the largest and most capable chip Apple has ever created, and it makes the new Mac Studio and Mac Pro the most powerful Mac desktops ever made. M2 Ultra is built using a second-generation 5-nanometer process and uses Apple's groundbreaking UltraFusion technology to connect the die of two M2 Max chips, doubling the performance. M2 Ultra consists of 134 billion transistors—20 billion more than M1 Ultra. Its unified memory architecture supports up to a breakthrough 192 GB of memory capacity, which is 50 percent more than M1 Ultra, and features 800 GB/s of memory bandwidth—twice that of M2 Max. M2 Ultra features a more powerful CPU that's 20 percent faster than M1 Ultra, a larger GPU that's up to 30 percent faster, and a Neural Engine that's up to 40 percent faster. It also features a media engine with twice the capabilities of M2 Max for blazing ProRes acceleration. With all these advancements, M2 Ultra takes Mac performance to a whole new level yet again.

"M2 Ultra delivers astonishing performance and capabilities for our pro users' most demanding workflows, while maintaining Apple silicon's industry-leading power efficiency," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "With huge performance gains in the CPU, GPU, and Neural Engine, combined with massive memory bandwidth in a single SoC, M2 Ultra is the world's most powerful chip ever created for a personal computer."

Apple Announces Updated Mac Pro With M2 Ultra

Apple today at WWDC announced a slew of new products, but one major one that the industry has been waiting for is the Apple silicon update to the Mac Pro. The new Mac Pro features the similarly new M2 Ultra which combines two M2 Max SoCs together via their UltraFusion interconnect, similar to M1 Ultra. M2 Ultra remains on TSMC's 5 nm and features 24-cores as well as configuration options for up to a 76 FSTP GPU slice and 192 GB of unified RAM. Apple is making bold claims about M2 Ultra's performance in comparison to the outgoing Intel Mac Pro, claiming it to be 3x faster than the fastest Intel configuration. The new Mac Pro doesn't change the chassis or aesthetic of the 2019 Intel based Mac Pro, which means that it retains a much wider array of expansion options in both tower or rack mount configurations. Expansion options include eight Thunderbolt 4 ports, two USB 3.2 Type A, two HDMI, dual 10GbE ports, and a 3.5 mm audio jack on the rear. Inside the mostly empty chassis there are six open PCI-E Gen 4 x16 slots for expansion, however Apple will likely still not support third-party graphics options on Apple silicon machines so these slots are for predominantly for accelerator, capture, network, broadcast, and storage expansion boards. However, what appears to be a 12VHPWR sits alongside a pair of SATA expansion ports above the PCI-E on the motherboard. The 2023 M2 Mac Pro will start at $6999 USD and is available starting June 13th.

Epic Games Introduces Unreal Engine 5.2

We're excited to announce that Unreal Engine 5.2 is now available. With this release, we've further expanded UE5's groundbreaking toolset as it continues to deliver on the promise of making Unreal Engine the most open and advanced real-time 3D creation tool in the world. Alongside feature refinements and stability improvements, Unreal Engine 5.2 pushes the boundaries of what creators can expect out of the box, delivering innovative new functionality.

Procedural Content Generation framework
Unreal Engine 5.2 offers an early look at a Procedural Content Generation framework (PCG) that can be used directly inside Unreal Engine without relying on external packages. The framework includes both in-editor tools and a runtime component. The PCG tools enable you to define rules and parameters to populate large scenes with Unreal Engine assets of your choice, making the process of creating large worlds fast and efficient.

Microsoft Said to be Designing its own Arm SoC to Compete with Apple Silicon

According to Tom's Hardware, Microsoft is busy hiring engineers to help the company design its own Arm based SoC for Windows 12. Based on job listings, Microsoft is adding people to its "Silicon team," which is currently involved in designing products for Microsoft's Azure, Xbox Surface and HoloLens products. That said, the specific job listings mentioned by Tom's Hardware mentions "optimizing Windows 12 for Silicon-ARM architecture" suggesting we're looking at a custom Arm SoC, with others mentioning "internally developed silicon components" and "building complex, state-of-the-art SOCs using leading silicon technology nodes and will collaborate closely with internal customers and partners."

That said, Microsoft is currently working with Qualcomm and the Microsoft SQ3 found in the Surface Pro 9 is the latest result of that partnership. This brings the question if Microsoft has decided to make its own chip to compete with the Apple M-series of silicon, or if Microsoft is simply looking at working closer with Qualcomm by hiring inhouse talent that can help tweak the Qualcomm silicon to better suit its needs. With Windows 12 scheduled for a 2024 release, it looks like we'll have to wait a while longer to find out what Microsoft is cooking up, but regardless of what it is, it looks like Windows on Arm isn't going anywhere.

Apple Unveils M2 Pro and M2 Max: Next-generation chips for Next-level Workflows

Apple today announced M2 Pro and M2 Max, two next-generation SoCs (systems on a chip) that take the breakthrough power-efficient performance of Apple silicon to new heights. M2 Pro scales up the architecture of M2 to deliver an up to 12-core CPU and up to 19-core GPU, together with up to 32 GB of fast unified memory. M2 Max builds on the capabilities of M2 Pro, including an up to 38-core GPU, double the unified memory bandwidth, and up to 96 GB of unified memory. Its industry-leading performance per watt makes it the world's most powerful and power-efficient chip for a pro laptop. Both chips also feature enhanced custom technologies, including a faster 16-core Neural Engine and Apple's powerful media engine. M2 Pro brings pro performance to Mac mini for the first time, while M2 Pro and M2 Max take the game-changing performance and capabilities of the 14-inch and 16-inch MacBook Pro even further.

"Only Apple is building SoCs like M2 Pro and M2 Max. They deliver incredible pro performance along with industry-leading power efficiency," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "With an even more powerful CPU and GPU, support for a larger unified memory system, and an advanced media engine, M2 Pro and M2 Max represent astonishing advancements in Apple silicon."
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