Both pictures and videos of a partial teardown of Apple's recently launched Mac mini with the M4 SoC have appeared online courtesy of various Chinese sources. There are at least two interesting parts to these partial teardowns and they're related to storage and WiFi. On the storage front, Apple has moved away from having soldered NAND chips straight on the main PCB of the Mac mini, to instead having them on a custom PCB which is similar to M.2, but a custom Apple design. The PCB pictured contained a pair of 128 GB NAND chips and with the source of the teardown being from China, there's also a video showing a repair shop desoldering the two chips and replacing them with two 1 TB chips, or in other words, the SSD was upgraded from 256 GB to 2 TB.

The upgrade brought with it some extra performance as well, even if the write speed remained at a comparatively slow 2900 MB/s, the read speed went up from 2000 MB/s to 3300 MB/s which is a significant gain in performance. This is obviously not a consumer friendly upgrade path, but we'd expect to see third party upgrade options at some point in the future, assuming there's no black listing of third party storage modules. The NAND controller is still likely to be integrated into Apple's SoC, but the PCB that the NAND flash chips are mounted onto appears to have some kind of SPI flash on it as well, which might make third party upgrades a lot harder.

Valued at $3.43 trillion against Apple's $3.38 trillion at the time of this writing, NVIDIA Corporation is now the most valuable company in the world. NVIDIA has been the hottest tech stock since 2021, as it created the most valuable IP of this decade—AI GPUs, which were ready just in time for OpenAI and ChatGPT to open its doors, jumpstarting the generative AI revolution. NVIDIA's AI GPUs didn't come to being overnight, the company had been investing in the parallel computing and HPC space since the 2000s, with its CUDA programming language that lets application exploit the SIMD parallelism of its GPUs. In the mid-2010s, the company created the Tensor core, accelerating AI, and invested heavily in AI frameworks. Some of the most fundamental research leading up to GPT was done on NVIDIA GPUs. This would lead to the big payoff in the 2020s, helping NVIDIA become a multi-trillion-dollar company. Founding CEO Jensen Huang has been NVIDIA's brains and spine throughout the company's 30+ year journey, and its success could not be possible without him at the reins.

Early benchmark results have revealed Apple's newest M4 Max processor as a serious competitor to Arm-based CPUs from Qualcomm and even the best of x86 from Intel and AMD. Recent Geekbench 6 tests conducted on the latest 16-inch MacBook Pro showcase considerable improvements over both its predecessor and rival chips from major competitors. The M4 Max achieved an impressive single-core score of 4,060 points and a multicore score of 26,675 points, marking significant advancements in processing capability. These results represent approximately 30% and 27% improvements in single-core and multicore performance, respectively, compared to the previous M3 Max. This is also much higher than something like Snapdragon X Elite, which tops out at twelve cores per SoC. When measured against x86 competitors, the M4 Max also demonstrates substantial advantages.

The chip outperforms Intel's Core Ultra 9 285K by 19% in single-core and 16% in multicore tests, surpassing AMD's Ryzen 9 9950X by 18% in single-core and 25% in multicore performance. Notably, these achievements come with significantly lower power consumption than traditional x86 processors. The flagship system-on-chip features a sophisticated 16-core CPU configuration, combining twelve performance and four efficiency cores. Additionally, it integrates 40 GPU cores and supports up to 128 GB of unified memory, shared between CPU and GPU operations. The new MacBook Pro line also introduces Thunderbolt 5 compatibility, enabling data transfer speeds up to 120 Gb/s. While the M4 Max presents an impressive response to the current market, we have yet to see its capabilities in real-world benchmarks, as these types of synthetic runs are only a part of the performance story that Apple has prepared. We need to see productivity, content creation, and even gaming benchmarks to fully crown it the king of performance. Below is a table comparing Geekbench v6 scores, courtesy of Tom's Hardware, and a random Snapdragon X Elite (X1E-00-1DE) run in top configuration.

Apple today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024. The Company posted quarterly revenue of $94.9 billion, up 6 percent year over year, and quarterly diluted earnings per share of $0.97. Diluted earnings per share was $1.64,1 up 12 percent year over year when excluding the one-time charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court's State Aid decision.

"Today Apple is reporting a new September quarter revenue record of $94.9 billion, up 6 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce our best products yet, with the all-new iPhone 16 lineup, Apple Watch Series 10, AirPods 4, and remarkable features for hearing health and sleep apnea detection. And this week, we released our first set of features for Apple Intelligence, which sets a new standard for privacy in AI and supercharges our lineup heading into the holiday season."

Apple today unveiled the new MacBook Pro, powered by the M4 family of chips—M4, M4 Pro, and M4 Max—delivering much faster performance and enhanced capabilities. The new MacBook Pro is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16 GB of memory, all at just $1,599. The 14- and 16-inch models with M4 Pro and M4 Max offer Thunderbolt 5 for faster transfer speeds and advanced connectivity. All models include a Liquid Retina XDR display that gets even better with an all-new nano-texture display option and up to 1000 nits of brightness for SDR content, an advanced 12MP Center Stage camera, along with up to 24 hours of battery life, the longest ever in a Mac. The new MacBook Pro is available to pre-order today, with availability beginning November 8.

Apple today announced M4 Pro and M4 Max, two new chips that—along with M4—bring far more power-efficient performance and advanced capabilities to the Mac. All three chips are built using industry-leading, second-generation 3-nanometer technology, which improves performance and power efficiency. The CPUs across the M4 family feature the world's fastest CPU core, delivering the industry's best single-threaded performance, and dramatically faster multithreaded performance. The GPUs build on the breakthrough graphics architecture introduced in the previous generation, with faster cores and a 2x faster ray- racing engine. M4 Pro and M4 Max enable Thunderbolt 5 for the Mac for the first time, and unified memory bandwidth is greatly increased—up to 75 percent. Combined with a Neural Engine that's up to 2x faster than the previous generation and enhanced machine learning (ML) accelerators in the CPUs, the M4 family of chips brings incredible performance for pro and AI workloads. And they deliver blazing performance for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy.

Apple's much awaited M4-based Mac Mini is finally here. As previously indicated by analysts, the Mac mini has received a massive redesign - its first in over a decade. With an amazingly compact chassis that is significantly smaller than before, the Mac mini boasts impressive computing horsepower thanks to the M4 and M4 Pro chipsets, now starting with 16 GB of unified memory.

We are already quite familiar with the M4, which made its debut in the OLED iPad Pro last May. However, the M4 Pro is all-new, boasting up to a 14-core CPU with 10 P-cores and 4 E-cores along with up to a 20-core GPU. The standard M4 packs only 4 P-cores by comparison, and manages to quash Intel's Core Ultra 9 288V in synthetic benchmarks by as much as 60% while trading blows with AMD's Strix Point APUs. The M4 Pro features more than twice the number of P-cores, making it a suitable competitor for Intel's upcoming Arrow Lake-H lineup as well as AMD's Strix Halo.

Apple today announced the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1. With the Neural Engine in M4, iMac is the world's best all-in-one for AI and is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. The new iMac is available in an array of beautiful new colors, and the 24-inch 4.5K Retina display offers a new nano-texture glass option. iMac features a new 12MP Center Stage camera with Desk View, up to four Thunderbolt 4 ports, and color-matched accessories that include USB-C. Starting at just $1,299, now with 16 GB of unified memory, the new iMac is available to pre-order today, with availability beginning Friday, November 8.

"iMac is beloved by millions of users, from families at home to entrepreneurs hard at work. With the incredible features of Apple Intelligence and the powerful performance of Apple silicon, the new iMac changes the game once again," said John Ternus, Apple's senior vice president of Hardware Engineering. "With M4 and Apple Intelligence, gorgeous new colors that pop in any space, an advanced 12MP Center Stage camera, and a new nano-texture glass display option, it's a whole new era for iMac."

Apple's M4 is an impressively powerful SoC that made its debut in the OLED iPad Pro launched earlier this year. Despite being held back by a passively cooled system, the M4 performed rather well, punching well above its weight class in both CPU and GPU benchmarks. The potent SoC will soon make its debut on the 14" and 16" MacBook Pro lineup, which, along with a redesigned Mac Mini and a refreshed 24" iMac, is set to see the light of day by the 30th of this month according to Bloomberg's Mark Gurman.

Gurman expects the new Macs to be unveiled via a pre-recorded live stream with a press release following soon after. His sources indicate that Apple is planning a hands-on event with creators next Wednesday, similar to what we witnessed last year. If his previous prediction holds true, Apple will finally unveil the higher-end M4 Pro and M4 Max SoCs for the MacBook Pro lineup. The redesigned Mac Mini will likely boast the M4 and M4 Pro SoCs, along with a major redesign that will entirely eliminate USB-A ports, opting instead for a USB-C-only solution. The 24" iMac, however, will be refreshed with the standard M4 alone.

For over 70 years, Marantz has led the way in high-performance audio products that combine innovative technology and effortless musicality with beautiful, luxurious and intuitive design. Now, the brand is bringing its unique expertise to the wireless speaker category thanks to two radically advanced new models that will transform customer expectations in the market.

Introducing the Marantz Horizon and its larger sibling, the Marantz Grand Horizon; two luxurious new wireless speakers crafted for passionate, discerning listeners who demand both exceptional sound and timeless elegance.

Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. With a beloved ultraportable design, the new iPad mini is available in four gorgeous finishes, including a new blue and purple, and features the brilliant 8.3-inch Liquid Retina display. A17 Pro delivers a huge performance boost for even the most demanding tasks, with a faster CPU and GPU, a 2x faster Neural Engine than the previous-generation iPad mini, and support for Apple Intelligence. The versatility and advanced capabilities of the new iPad mini are taken to a whole new level with support for Apple Pencil Pro, opening up entirely new ways to be even more productive and creative. The 12MP wide back camera supports Smart HDR 4 for natural-looking photos with increased dynamic range, and uses machine learning to detect and scan documents right in the Camera app.

The new iPad mini features all-day battery life and brand-new experiences with iPadOS 18. Starting at just $499 with 128 GB—double the storage of the previous generation—the new iPad mini delivers incredible value and the full iPad experience in an ultraportable design. Customers can pre-order the new iPad mini today, with availability beginning Wednesday, October 23.

Patriot, a leading provider of storage solutions, unveils its latest innovation, the iLuxe for Apple series, centered around advanced flash memory technology. The first product in this lineup, the iLuxe Cube smart backup solution, seamlessly integrates charging and backup functions, offering users a convenient and secure way to manage their photos and videos. With no subscription fees required, iLuxe Cube provides a cost-effective alternative for long-term data storage, helping users avoid hefty monthly cloud storage fees.

The iLuxe Cube smart backup solution features advanced smart backup technology that stores only new, unbacked-up content, ensuring efficient use of storage space. It preserves the original date, time, location tags, and file formats from the time of capture, allowing for accurate and complete restoration. The device supports multiple users, with each member having their own dedicated iPhone ID folder for individual backups, eliminating the risk of data overlap and ensuring data integrity. Its intuitive and efficient design makes the iLuxe Cube an ideal solution for seamless device backups.

While Apple laptops have never really been the first stop for PC gaming, Linux is slowly shaping up to be an excellent gaming platform, largely thanks to open-source development efforts as well as work from the likes of AMD and NVIDIA, who have both put significant work into their respective Linux drivers in recent years. This makes efforts like the Asahi Linux Project all the more intriguing. Asahi Linux is a project that aims to bring Linux to Apple Silicon Macs—a task that has proven rather difficult, thanks to the intricacies of developing a bespoke GPU driver for Apple's custom ARM GPUs. In a recent blog post, the graphics developer behind the Asahi Linux Project showed off a number of AAA games, albeit older titles, running on an Apple M1 processor on the latest Asahi Linux build.

To run the games on Apple Silicon, Asahi Linux uses a "game playing toolkit," which relies on a number of custom graphics drivers and emulators, including tools from Valve's Proton translation layer, which ironically was also the foundation for Apple's Game Porting Toolkit. Asahi uses FEX to emulate x86 on ARM, Wine as a translation layer for Windows apps, and DXVK and vkd3d-proton for DirectX-Vulkan translation. In the blog post, the Asahi developer claims that the alpha is capable of running games like Control, The Witcher 3, and Cyberpunk 2077 at playable frame rates. Unfortunately, 60 FPS is not yet attainable in the majority of new high-fidelity games, there are a number of indie titles that run quite well on Asahi Linux, including Hollow Knight, Ghostrunner, and Portal 2.

Even though the global economy shows signs of recovery, worldwide shipments of traditional PCs dipped 2.4% year-over-year (YoY) to 68.8 million units, during the third quarter of 2024 (3Q24), according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Factors including rising costs and inventory replenishment led to a surge in shipments in the previous quarter, resulting in a slightly slower sales cycle.

"Demand, without a doubt, has returned for PCs amongst consumers and commercial buyers," said Jitesh Ubrani, research manager with IDC's Worldwide Mobile Device Trackers. "However, much of the demand was still concentrated at the entry-level thanks to a recovering economy and the back-to-school season in North America. That said, newer AI PCs such as Copilot+ PCs from Qualcomm along with Intel and AMD's equivalent chips as well as Apple's expected M4-based Macs are expected to drive the premium segment in coming months."

After Apple, we just learned that AMD is the next company in line for US-based manufacturing in the TSMC Arizona facility. Industry analyst Tim Culpan reports that TSMC's Fab 21 in Arizona will soon be producing AMD's high-performance computing (HPC) processors, with tape out and manufacturing expected to commence on TSMC's 5 nm node next year. This move comes after previously reported Apple's A16 SoC production, which is already in progress at the facility and could see shipments before the end of this year, significantly ahead of the initially projected early 2025 schedule. The production of AMD's HPC chips in Arizona marks a crucial step towards establishing an AI-hardware supply chain operating entirely on American soil, which is expected to further expand with Intel Foundry and Samsung Texas facility.

Making HPC processors domestically serves as a significant milestone in reducing dependence on overseas semiconductor manufacturing and strengthening the US's position in the global chip industry. Adding to the momentum, TSMC and Amkor recently announced a collaboration on advanced packaging technologies, including Integrated Fan-Out (InFO) and Chip-on-Wafer-on-Substrate (CoWoS), which are vital for high-performance AI chips. However, as Amkor facilities are yet to be built, these chips are going to be shipped back to Taiwan for packaging before being integrated into the final product. Once the Amkor facility is up and running, Arizona will become the birthplace of fully manufactured and packaged silicon chips.

The Epic Games free weekly game giveaways have been an easy way for PC gamers to pad out their game library with aging games and help Epic Games draw gamers to its store, which is commonly thought to be inferior to the likes of Steam due to a lack of features. Now Epic Games is bringing that same free game giveaway program to its mobile storefront for iOS (in the EU, at least) and Android.

Announced at a round table discussion at the Seattle Unreal Fest earlier this week, the free mobile game giveaway will launch in Q4, 2024, and the publisher will add third-party apps to its mobile store at the same time. Epic Games Store's general manager, Steve Allison, who announced the program, was pretty up-front about Epic's intentions with the game giveaway: "The free games program will launch in Q4 along with the [first] third-party apps showing up, and we're gonna have some awesome stuff for players that will also be awesome for developers because it'll help us scale really quickly."

Microsoft has officially ended production of its HoloLens 2 mixed-reality headset, according to sources confirmed by The Register. The tech giant recently notified its partners that the HoloLens 2, introduced in 2019 as an enterprise-focused augmented reality device, is no longer available for purchase. This marks a significant shift in Microsoft's AR strategy, with the company stating, "Support for HoloLens 2, including security updates, will end on December 31, 2027." Despite aggressive marketing efforts, the HoloLens 2 struggled to gain widespread adoption, reflecting broader challenges in the AR/VR market where high-end headsets like HoloLens 2 and Apple Vision Pro retail for around $3,500, limiting their appeal. Some Microsoft employees reportedly expressed surprise that the project continued as long as it did, suggesting internal doubts about its viability.

Rather than continuing as a hardware provider, Microsoft plans to pivot its role in the mixed reality space, focusing on "first-party software solutions and services, partnering with the broader mobile phone and mixed reality hardware ecosystem." This decision aligns with the current state of the AR/VR industry, where the ecosystem is still in its early stages, and companies like Meta are heavily investing in its development. Microsoft's shift from hardware production to ecosystem investment mirrors trends in the broader tech industry and could position the company for future opportunities as the mixed-reality market matures. As the ecosystem develops and more use cases emerge, Microsoft's investment in software and services could prove valuable despite the current challenges in justifying investments in a field that's still searching for compelling widespread applications.

At the opening event of the Unreal Fest in Seattle, Tim Sweeney, CEO of Epic Games, addressed the recent commercial failures of ambitious, citing a "generational change" in the gaming landscape as part of the reason for their failures. Epic Games seemingly wants to address this shift in gamer priorities by relying more on in-game social features, although there was also a strong emphasis on getting indie game developers to sign on to use the Unreal Engine and the Epic Games Store.

In the same presentation, Epic Games announced a new collaboration between the Epic Games Store and Unreal Engine that should make it easier and more affordable for small development teams to market and publish their games to Epic Games and other storefronts. The new launch program, called Launch Everywhere with Epic, reduces Epic's revenue cut for any games developed with Unreal Engine and published on the Epic Games Store before or at the same time as any other platforms. Epic also announced new "indie spaces" for indie developers to share knowledge and make industry connections.

Intel's recent financial woes have brought the company into severe cost-cutting measures, including job cuts and project delays. However, a silver lining remains—Intel is reportedly in the final stages of securing $8.5 billion in direct funding from the US government under the CHIPS Act, delivered by the end of the year. The potential financing comes at a crucial time for Intel, which has been grappling with financial challenges. The company reported a $1.6 billion loss in the second quarter of 2024, leading to short-term setbacks. However, thanks to sources close to the Financial Times, we learn that Intel's funding target will represent the CHIPS Act's largest share, leading to a massive boost to US-based semiconductor manufacturing.

Looking ahead, the potential CHIPS Act funding could serve as a catalyst for Intel's resurgence, reassuring both investors and customers about the company's future. A key element of Intel's recovery strategy lies in the ramp-up of production for its advanced 18A node, which should become the primary revenue driver for its foundry unit. This advancement, coupled with the anticipated government backing, positions Intel to potentially capture market share from established players like TSMC and Samsung. The company has already secured high-profile customers such as Amazon and (allegedly) Broadcom, hinting at its growing appeal in the foundry space. Moreover, Intel's enhanced domestic manufacturing capabilities align well with potential US government mandates for companies like NVIDIA and Apple to produce processors locally, a consideration driven by escalating geopolitical tensions.

Apple recently launched the iPhone 16 Pro and Pro Max with the company's new A18 Pro SoC, and in its presentation, Apple claimed the new SoC offered up to 20% faster gaming performance than the previous generation. While this may be true in certain scenarios, recent testing in Alien Isolation has revealed that the A18 Pro's GPU still has some shortcomings when it comes to gaming.

According to the tests run by MrMacRightPlus, the Apple iPhone 16 Pro Max is barely able to maintain 30 FPS in Alien Isolation when running at its native 2868×1320 pixel resolution. While Alien Isolation is a AAA title that was ported to the iPhone, it is still a 10-year-old game, meaning it should be fairly easy to run. Lowering the in-game resolution, however, results in a substantial improvement to the A18 Pro's performance, with the game reaching 60 FPS after the change. This 30 FPS limitation may not all be down to a lack of performance from the A18 Pro SoC, though.

A new forecast from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker shows shipments of personal computing devices are expected to grow 2.6% year over year in 2024 to 398.9 million units. The traditional PC market will remain flat in 2024 with 261 million units shipped while the tablet market is forecast to grow 7.2% year over year as a refresh cycle and project investments are expected to drive the market.

For traditional PCs, the global market excluding China is expected to grow 2.8% in 2024 as China continues to suffer through a confluence of macroeconomic challenges, including high youth employment, deflation, and a tumultuous real estate market. However, China's economic concerns have largely impacted just the PC market as tablet demand has proven to be more resilient thanks to Huawei's efforts.

TSMC has reportedly initiated production of Apple's last-generation A16 Bionic processors at its newly constructed Fab 21 in Arizona. This development comes significantly earlier than anticipated, with the facility's full-scale production initially scheduled for 2025. According to insights from industry expert Tim Culpan, the Arizona plant is already churning out a modest but noteworthy quantity of A16 Bionic chips. These processors are being manufactured using TSMC's NP4 4 nm semiconductor node. Culpan also hinted at a substantial increase in production capacity once the second stage of Fab 21's initial phase becomes operational.

This early start serves a critical function for TSMC, allowing the company to calibrate its advanced equipment and refine its manufacturing processes thoroughly. Using the well-established A16 Bionic design, TSMC can ensure its new facility meets the exacting standards required for next-generation semiconductor production. The news aligns with recent industry buzz suggesting that Fab 21 is already achieving yield rates comparable to TSMC's long-established Taiwanese plants—a remarkable feat for a newly launched facility. While current output remains limited, this milestone marks a significant step in TSMC's expansion into US-based chip manufacturing. With more fabs on American soil, companies can push domestic manufacturing and ensure that geopolitics don't hinder the vital supply chain.

Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro 2 will introduce the world's first end-to-end hearing health experience, delivering active Hearing Protection, a scientifically validated Hearing Test, and a clinical-grade Hearing Aid feature.

AirPods 4 and AirPods Max will be available to pre-order starting today, with availability in stores beginning Friday, September 20. New hearing health features will be available this fall for AirPods Pro 2 users in more than 100 countries and regions.

Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalize their images, and spatial photo and video capture allows users to relive life's precious memories with remarkable depth on Apple Vision Pro. The new A18 chip delivers a huge leap in performance and efficiency, enabling demanding AAA games, as well as a big boost in battery life.

iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more—all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 FPS video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life—with iPhone 16 Pro Max offering the best battery life on iPhone ever.

iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.