Mattel, Inc. a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a multi-year strategic partnership with Outright Games, the leading publisher of family-friendly interactive entertainment. The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship.

Mattel's partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.

This Barbie is a gamer! Together with Warner Bros. Pictures and Mattel, Xbox is excited to invite fans on a fun, fashionable, and inspirational ride this summer to celebrate the much-anticipated release of the new movie "Barbie," premiering in theaters on July 21. Bringing Barbie's signature flair to our gaming platform, we're honoring all that there is to love about this iconic role model: her persevering optimism, wide-ranging career journey and never-ending capacity for self-discovery. Audiences of "Barbie" will follow the heroine to the furthest reaches of Barbie Land and beyond, and now fans can follow in her high-heeled footsteps with exclusive Forza Horizon 5 in-game content, an inspiring video about careers in gaming with a Barbie touch, the first ever Xbox Barbie dolls, and our most stylish custom Xbox hardware yet.

The highly anticipated film of the summer, BARBIE, comes to the big screen taking audiences to the vibrant world of Barbie Land - where every day is the best day ever! Now, the Horizon Festival will celebrate by giving Forza Horizon 5 players the keys to two stunning cars featured in this bold movie adaptation. Starting June 26, all players will receive the Barbie iconic 1956 Chevrolet Corvette EV and the Ken 2022 GMC HUMMER EV Pickup in their Forza Horizon 5 Message Center. We're also hosting an in-game UGC contest themed around the joy, wonder and adventures of Barbie. Be it a photo, EventLab, or another type of UGC, share your BARBIE content on Twitter or Instagram before July 14, 2023, and include the hashtag #FH5BarbieMovie to be entered for a chance to win an unmissable BARBIE prize pack.