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Freebies no More, or the Paid Lunch: EA Abandons On The House Program

EA announced last week its new Origin Access Premier program, which launches today and introduces a new access tier which provides unlimited access to imminent-launch games five days before the official release. This program will cost £14.99/$14.99 a month or £89.99/$99.99 a year. Alongside this launch, EA has decided to axe the freebie On the House initiative - a strange correlation, because these programs hardly interfere with one another.

Users who have already gained access to these freebies will keep them, of course, but attempts to enter the "On the House" page are met with a redirect to the Origin Access webpage. However, users who hadn't grabbed the games will be left in the dust (even if just some metaphorical specks of it, since the games can be easily and quite cheaply had), such as Theme Hospital, Medal of Honor: Allied Assault, Dragon Age, Mass Effect or Battlefield series. Read on for EA's remarks on this decision.
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Nov 21st, 2024 14:30 EST change timezone

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