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NVIDIA Launches RTX PRO 6000 Blackwell Series Professional Graphics Cards

NVIDIA today launched the RTX PRO 6000 Blackwell series of professional graphics cards. These cards are based on the latest GeForce "Blackwell" graphics architecture, and the three chips the company already launched on it. Leading the pack, is the RTX PRO 6000, a card that completely maxes out the massive "GB202" silicon, featuring more shaders than even the GeForce RTX 5090, albeit at lower clock speeds. The idea behind this product is to give pro-vis users more shader power, driving a large amount of GDDR7 ECC memory. Specifically, the card comes with 24,064 CUDA cores across all 192 SM physically present on the silicon, besides 768 Tensor cores, 192 RT cores, 768 TMUs, and 192 ROPs. The card gets a humungous 96 GB of ECC GDDR7 memory across the chip's 512-bit wide memory interface, probably using 48 Gbit density memory chips. The card has a TGP of 600 W, making out the 12V2x6 power input. It comes with a board design resembling the RTX 5090.

Next up, is the RTX PRO 6000 Blackwell Max-Q. This card has essentially the same core-configuration as the RTX PRO 6000, but with a reduced TGP, and a simpler 2-slot board design that uses a lateral-blower. This card is meant for machines with multiple such cards installed, though something that isn't quite a rendering server. Lastly, there's the RTX PRO 6000 Server Edition. This card, again, has identical core-config to the others in the lineup, but with a board design optimized for rackmount servers and large rendering farms. The cooler relies on the rack's airflow for cooling.

ViewSonic Honored at iF Design Award 2025 Event for Outstanding Excellence

ViewSonic Corp., a leading global provider of visual and EdTech solutions, has been honored at the prestigious iF Design Award 2025 for its outstanding design excellence. The company earned accolades for its Mac-compatible 5K monitor, 16-inch 16:10 portable monitors, and ViewShare wireless screen casting kit, showcasing its dedication to innovation, sustainability, and user-centric design.

ViewSonic has been honored at the iF Design Award 2025 for its outstanding design excellence
"We're thrilled to see our focus on user-centric innovation—like the ColorPro monitor's stunning 5K clarity for creative professionals, portable monitors for productivity on the go, and ViewShare for seamless collaboration—recognized for the eighth consecutive year at the iF Design Award," said Bonny Cheng, COO at ViewSonic. "Our goal is to deliver comprehensive solutions across business, education, and entertainment while prioritizing sustainability."

Western Digital Expands WD Red Pro & G-DRIVE Series With 26TB CMR HDDs

Technology advancements in AI, video, analytics, VR, photography, and media and entertainment (M&E) have rapidly increased the demand for more data storage. Every stage of professional workflows—production, analysis, editing, collaboration and archiving—demands more capacity, performance and flexibility. In response, Western Digital (Nasdaq: WDC) is unveiling several new product enhancements built to meet the growing need for higher capacity storage solutions for today's data-driven demands.

HDD Capacity and Performance for Creative Workflows
Western Digital has unveiled higher capacities across its Professional product suite. Solutions feature enterprise-class Ultrastar 7200 RPM HDDs for high performance, reliability and fast read/write speeds.

Shuttle Unveils New XPC nano Barebone NA10H7 PC With AMD Ryzen 7-8845HS APU

In today's fast-paced office environment, efficiency and productivity are key. Shuttle's latest innovation, the XPC nano Barebone NA10H7, is a compact yet powerful AI-PC that enhances everyday office operations with intelligent computing and seamless multitasking.

Smart Performance in a Compact Form
Measuring just 1 liter in volume, the NA10H7 is powered by the AMD Ryzen 7-8845HS APU with Zen 4 microarchitecture. With 8 cores, 16 threads, and integrated AMD Radeon 780M graphics, this AI-enhanced system accelerates workloads and optimizes daily office tasks. Additionally, it features an integrated Neural Processing Unit (NPU) that delivers 16 TOPS AI performance, contributing to a total AI acceleration of 39 TOPS (NPU+CPU+GPU combined). This makes the NA10H7 particularly adept at handling AI-driven workloads such as intelligent automation and predictive analytics.

MSI Unveils RTX 50 Series Laptops Inspired by Norse Mythology at MSIology

MSI, the world-leading gaming & creator laptop brand, today announced its groundbreaking RTX 50 Series laptops at MSIology: Dragonforged Dominance Launch Event - a new lineup inspired by the ancient Norse myth of Yggdrasil. Embracing the themes of renewal and resilience, MSI's innovative devices integrate three core principles: innovative technology, luxurious aesthetics, and extreme performance.

Dragonforged Dominance Launch Event
"Much like the mythic World Tree that connects the nine realms, our new laptops are designed to meet diverse user expectations—from immersive gaming to high-end professional work" said Steven Yang, MSI Notebook Regional Sales & Marketing Manager.

Razer Viper V3 Pro Crowned the #1 Gaming Mouse for Esport Professionals

Razer has solidified its position as the ultimate choice for esports professionals with the Razer Viper V3 Pro officially crowned the #1 most-used gaming mouse by esports pros, according to Prosettings.net (as of December 2024). This monumental achievement completes our pro peripherals trifecta of dominance, with the Razer BlackShark V2 Pro reigning as the #1 most used esports headset as of December 2024 and the Razer Huntsman V3 Pro TKL leading as the #1 most used esports keyboard as of December 2024.

What Sets the Razer Viper V3 Pro Apart
Razer's long-standing dedication to esports innovation has led to the creation of groundbreaking gear trusted by champions. The Razer Viper V3 Pro is not just another gaming mouse; its precision-engineered excellence is designed for, and by, esports pro athletes. From its ultra-lightweight form to next-gen sensor, the Razer Viper V3 Pro is meticulously engineered to meet the uncompromising demands of competitive gaming where a single millisecond makes all the difference. Extensive feedback on shape, weight, button placement and feel of switches were taken from pro players, with more than 45 of them testing the mouse across major tournaments such as the BLAST Fall Finals 2024 Copenhagen. We listened—and the result is a mouse that transcends expectations. Read more about "The Rise of the Razer Viper V3 Pro" on Prosettings.net.

Audio-Technica Intros ATH-R70xa & ATH-R50x Professional Open-back Headphone Models

Audio-Technica, a leading innovator in transducer technology for over 60 years, is expanding its headphone offerings with the new R-Series line of professional open-back models. The former flagship ATH-R70x has been upgraded to the new ATH-R70xa, and is joined by the new ATH-R50x.

ATH-R70xa
The ATH-R70xa is Audio-Technica's new flagship pair of professional open-back reference headphones. Whether mixing, mastering, or creating, the ATH-R70xa is the perfect production tool, delivering accurate and dependable reference across stereo, surround, and immersive formats. This enhanced version of the ATH-R70x delivers the natural and balanced sound of its predecessor but with refined accuracy and detail, providing a heightened listening experience with precise imaging and depth for realistic sound staging. While the ATH-R70x utilized damping and its acoustic design for added low-frequency emphasis, the fully open-back sound of the ATH-R70xa relies solely on the performance of the driver—each diaphragm movement translates directly into sound without reliance on acoustic cavities or resonance for frequency enhancement and minimizing distortion.

PNY Expands Portfolio of Ultra-Fast PRO Elite V3 USB Flash Drives

PNY Technologies today announced the latest additions to their USB Type-C flash drive lineup, headlined by the extreme-performance PRO Elite V3 that delivers read speeds up to 1,000 MB/s and write speeds up to 800 MB/s, and offers storage options ranging from 256 GB - 2 TB. The expanded Type-C portfolio also includes the ultra-compact Elite-X Fit and Elite models, providing a storage solution for all Type-C and high-performance portable needs without requiring a Type-C adapter.

Extreme Storage Solution—PRO Elite V3 Type-C
The PRO Elite V3 leads PNY's latest generation of Type-C USB storage solutions, crafted for professional content creators, designers, and gamers demanding high performance while working with large files and resource-demanding applications. With extreme read speeds up to 1,000 MB/s and write speeds up to 800 MB/s, users can safely transfer their valuable content at blazing fast speeds up to 265 times faster than standard USB 2.0 flash drives. A huge storage size increase of up to 2 TB provides professional users ample space to store large project files, 4K video collections, and extensive gaming libraries on a single storage device.

A Quick Stop at Lexar's 2025 CES Booth

We stopped by at the 2025 International CES booth of Lexar, a brand known for high-quality memory and storage products for creative professionals and gamers alike. Our tour begins with the new Lexar NM1090 PRO, the company's flagship M.2 NVMe Gen 5 SSD, which is capable sequential speeds of up to 14 GB/s reads, with up to 13 GB/s writes. The drive comes in capacities of 1 TB, 2 TB, and 4 TB. Next up, we spotted the Lexar ARES DDR5 CUDIMM. This particular model offers speeds of DDR5-9600 and a density of 16 GB, to make 32 GB kits. From what we hear, this should easily overclock beyond the 10,000 MT/s mark on "Arrow Lake-S" with Gear 4.

We also spotted Lexar's popular flash storage products, including CFexpress type-A and type-B memory cards under the Lexar Diamond Professional brand. The CFexpress type-A card offers sequential speeds of up to 3.7 GB/s reads, up to 3.4 GB/s writes, and a 400 MB/s write speed guarantee. The CFexpress type-B card offers up to 1.8 GB/s sequential reads, up to 1.4 GB/s sequential writes, and a 400 MB/s guaranteed write speed. Next up, is the Lexar Armor SD card meant for high-endurance applications, such as FPV drones, action cameras, and surveillance, with 280 MB/s max reads, 210 MB/s max writes, and 60 MB/s guaranteed write speeds. Lastly, the company showcased its Workflow Go line of portable 2-way backup solutions, which let you dock in your high-speed storage devices for rapid backup.

Moore Threads Prepares MTT X300 Professional Graphics Card

Chinese GPU maker Moore Threads has prepared a professional graphics card called MTT X300, aimed at professional visualization workloads like CAD, BIM, GIS, and video editing. The Moore Threads X300 GPU utilizes second-generation MUSA architecture, featuring 4096 MUSA cores that deliver 14.4 TFLOPS of FP32 computing power. It comes equipped with 16 GB of GDDR6 memory on a 256-bit bus, achieving a memory bandwidth of 448 GB/s. The X300 takes advantage of PCIe Gen 5 x16 connectivity and offers versatile display options through three DisplayPort 1.4a ports and one HDMI 2.1 port, supporting resolutions up to 7680 x 4320. All of that comes on a 255 W TGP package.

While the X300 GPU may be a new SKU, it resembles Moore Threads MTT S80 gaming GPU with a different firmware and set of drivers. The new X300 features hardware accelerated decoding for AV1, H.264, H.265, VP8, VP9, AVS, AVS2, MPEG4, and MPEG2, while also providing hardware encoding capabilities for AV1, H.264, and H.265. Given the professional application, the X300 can simultaneously handle up to 36 channels of 1080p@30 FPS video for both encoding and decoding operations while supporting 4-way display output up to 8K resolution. Interestingly, Moore Threads developed drivers for all mainstream CPU architectures such as x86, Arm, and even LoongArch.

Logitech Launches MX Creative Console, Redefining Digital Creation and Unleashing Your Creative Potential

Logitech announced the launch of MX Creative Console, a new product category that allows digital creators to focus on their artistry. With instant access to essential controls and ultimate customization, the MX Creative Console streamlines workflows and automates repetitive tasks.

"Digital creativity is undergoing a massive transformation, constantly evolving the way people create. The MX Creative Console is designed to help people redefine their workflow, enabling them to work smarter and faster," said Anatoliy Polyanker, general manager of the MX Business Unit at Logitech. "With the latest additions to the Logitech MX Ecosystem, the MX Creative Console and recently-announced MX Ink, we are tapping into the key trends of democratizing digital creation, 3D design and spatial computing, and AI-enabled workflows."

Epson Introduces its First UV Flatbed Desktop Printer

Epson today introduced an expansion to its SureColor V-Series UV printer line and its first UV desktop printer - the SureColor V1070. Designed to bring the power of UV printing to small businesses for an exceptional value - at less than half the cost of comparable desktop flatbed UV printers - the new A4 desktop printer is easy to use and maintain, features a compact, space-saving design and prints high quality output on a variety of materials.

"Epson is dedicated to making cutting-edge UV printing technology accessible to everyone and simplifying the process for customers starting their own business or just beginning to explore the possibilities of UV printing," said David Lopez, product manager, Professional Imaging, Epson America, Inc. "This powerful, yet affordable, desktop UV printer brings all the incredible technology of Epson's large format UV printer into a compact design that can fit into most places, allowing for high quality printing on almost anything from virtually anywhere."

ViewSonic Launches High-Brightness Laser Projector Series for Large Venues

ViewSonic Corp., a leading global provider of visual solutions, expands its Luminous Superior Series by launching high-brightness laser B2B projectors. With brightness levels reaching up to 8,500 ANSI Lumens, these projectors deliver exceptional visual experiences in large venues such as auditoriums, museums, and reception areas. By adding 6 new advanced models to the DLP technology lineup, ViewSonic offers the most comprehensive projector product line available, designed to meet the diverse needs of professional AV partners.

"ViewSonic has achieved twofold growth in the 5,000 to 5,999 ANSI Lumens segment globally, driven by the launch of new laser projectors. The company has surpassed last year's performance as demand for high-brightness projectors continues to rise," said Dean Tsai, General Manager of Projector & LED Display Business Unit at ViewSonic. "The enhancement of our B2B projectors allows us to offer a broader range of brightness levels, catering to both mainstream and professional needs. This series is designed with a user-centric approach, delivering superior visual quality and performance with higher cost-effectiveness while setting new standards for sustainability in professional visual technology. This not only strengthens ViewSonic's market position but also opens up new opportunities, further reinforcing our leadership in the global projector market."

Lexar Prepares Professional Go Portable SSD with Hub for Mobile Creators

Lexar, a leading global brand of flash memory solutions, is excited to announce their Kickstarter program for the upcoming Professional Go Portable SSD with Hub. Offering the ultimate setup to shoot seamless video from a mobile phone, the innovative Lexar Professional Go Portable SSD with Hub is a revolutionary solution that lets creators use the SSD on its own for unmatched freedom and portability or with the hub to add peripherals like lighting, microphones, power banks, and more. Weighing a mere 13 grams but packing a capacity of 1 TB-2 TB, the powerful SSD delivers USB 3.2 Gen 2 performance of 1050 MB/s read, 1000 MB/s write to shoot seamless Apple ProRes 4K 60 FPS video from an iPhone 15 Pro/Max or above and perform post-production processes right on the drive.

The Kickstarter campaign, which is already underway, gives consumers a chance to not only be first in line to receive the product when it launches, but seeks to engage with them for input, feedback, and an overall better understanding of what customers' needs and pain points are. The campaign currently has more than 2,375 backers with 20 days left.

AOC Unveils U27B3CF: The 27-inch 4K USB-C Monitor for Professionals and Creatives

Display specialist AOC proudly presents the U27B3CF, a 27" (68.6 cm) 4K monitor that combines stunning visuals with easy-to-use USB-C connectivity. Designed for home users, flexible professionals and creatives who demand both quality and functionality, this monitor sets a new standard for workplace efficiency.

Unmatched clarity and modern connectivity
Featuring a 27" IPS panel with 4K UHD resolution (3840x2160), the AOC U27B3CF delivers crisp, lifelike images with a 163 PPI density - perfect for professionals who value both screen real estate and image quality. This combination allows users to view multiple documents, spreadsheets or applications side-by-side with crisp text and vivid visuals. For creative professionals, the high pixel density enables precise work in photo editing and graphic design, making the most of every inch of screen space.

Lexar Expands Their Professional SILVER Card Lineup with Three New Cards

Lexar, a leading global brand of flash memory solutions, is excited to announce three new additions to its Professional SILVER card lineup: the SILVER PLUS microSDXC UHS-I Card, the SILVER PLUS SDXC UHS-I Card, and the SILVER SDXC UHS-I Card.

The SILVER series features outstanding performance of 205 MB/s max read speeds to expedite transfers and reduce wait times and 150 MB/s write speeds (140 MB/s for Professional SILVER SDXC UHS-I Card) to capture even fast action. Users can achieve max read speeds by pairing the cards with the Lexar Dual-Slot USB-A/C Reader, which can simultaneously read an SD card and a microSD card. Rated V30, the SILVER Series cards are designed to record 4K video in up to 60 FPS. These cards are also designed with real life in mind and are drop-proof, temperature-proof, x-ray-proof, shockproof, magnetic-proof, and vibration-resistant so they can stand up to all sorts of environments. They also offer users peace of mind with the Lexar Recovery Tool, which allows users to recover accidentally deleted files, and a lifetime limited warranty.

PGL Investigating GeForce RTX 4080 GPU Driver Crash, Following Esports Event Disruption

The Professional Gamers League (PGL) showcased its newly upgraded tournament rig specification prior to the kick-off of their (still ongoing) CS2 Major Copenhagen 2024 esports event. As reported, over a week ago, competitors have been treated to modern systems decked out with AMD's popular gaming-oriented Ryzen 7 7800X3D CPU and NVIDIA GeForce RTX 4080 graphics cards, while BenQ's ZOWIE XL2566K 24.5" 360 Hz gaming monitor delivers a superfast visual feed. A hefty chunk of change has been spent on new hardware, but expensive cutting-edge tech can falter. Virtus.pro team member—Jame—experienced a major software crash during a match against rival group, G2.

PCGamesN noted that this frustrating incident ended the affected team's chance to grab a substantial cash reward. Their report put a spotlight on this unfortunate moment: "in the second round of a best of three, Virtus Pro were a few rounds away from qualifying for the playoffs, only for their aspirations to be squashed through no fault of their own...Jame experiences a graphics card driver crash that irrecoverably steers the round in G2's favor, culminating in Virtus Pro losing the match 11-13. Virtus Pro would then go on to lose the subsequent tie-break match as the round was not replayed. In effect, the graphics card driver crash partly cost the team their chance at winning an eventual $1.25 million prize pool." PGL revealed, via a social media post, that officials are doing some detective work: "we wish to clarify the situation involving Jame during the second map, Inferno, in the series against G2. A technical malfunction occurred due to an NVIDIA driver crash, resulting in a game crash. We are continuing our investigation into the matter." The new tournament rigs were "meticulously optimized" and tested in the weeks leading up to CS2 Major Copenhagen 2024—it is believed that the driver crash was a random anomaly. PGL and NVIDIA are currently working on a way to "identify and fix the issue."

Audio-Technica Expands North American Operations

Audio-Technica U.S. Incorporated, recently announced the formation of a new logistical operations company, Technica Logistics Inc. The announcement was made by Mr. Manabu Aoki, Audio-Technica Director and CEO/President of Audio-Technica U.S. Inc., and underscores A-T's long-term strategic business plan for ongoing growth and expansion in the coming years. "This new company is formed to supply enhanced service to our customers and consumers," stated Aoki. "This change will take advantage of Audio-Technica's past experience and success in warehouse and distribution operations, as well as its unprecedented dedication to customer support and service."

Technica Logistics Inc. will begin operation on April 1, 2024, and Mr. Michael Fuller, who has been with Audio-Technica for over 15 years, has been named as the Managing Director. The company plans to have approximately 40 employees throughout the U.S. and will have its headquarters at the Audio-Technica campus in Stow, Ohio, and the mailing address at 4701 Hudson Drive, Stow, OH.

Dell Expands Generative AI Solutions Portfolio, Selects NVIDIA Blackwell GPUs

Dell Technologies is strengthening its collaboration with NVIDIA to help enterprises adopt AI technologies. By expanding the Dell Generative AI Solutions portfolio, including with the new Dell AI Factory with NVIDIA, organizations can accelerate integration of their data, AI tools and on-premises infrastructure to maximize their generative AI (GenAI) investments. "Our enterprise customers are looking for an easy way to implement AI solutions—that is exactly what Dell Technologies and NVIDIA are delivering," said Michael Dell, founder and CEO, Dell Technologies. "Through our combined efforts, organizations can seamlessly integrate data with their own use cases and streamline the development of customized GenAI models."

"AI factories are central to creating intelligence on an industrial scale," said Jensen Huang, founder and CEO, NVIDIA. "Together, NVIDIA and Dell are helping enterprises create AI factories to turn their proprietary data into powerful insights."

Optoma Unveils N-Series Professional 4K UHD Displays

Optoma, a world-leading manufacturer of large display solutions and the No.1 4K UHD brand and the No.1 DLP brand worldwide and in the Americas, announces its new N-Series Professional Displays with intuitive, user-friendly software for business professionals to connect, present, and collaborate globally, both in-person and remotely. Featuring portrait and landscape orientation, Optoma's N-Series is built for use in corporate lobbies, reception areas, conference rooms, lecture halls, digital signage, and other professional environments.

In response to the growing demand for commercial display solutions, Optoma designed the N-Series Professional Displays to enhance the current conferencing setups of corporate and education settings and accommodate hybrid work and distance-learning scenarios. Engineered for simplified connectivity and heightened engagement.

NVIDIA Introduces Generative AI Professional Certification

NVIDIA is offering a new professional certification in generative AI to enable developers to establish technical credibility in this important domain. Generative AI is revolutionizing industries worldwide, yet there's a critical skills gap and need to uplevel employees to more fully harness the technology. Available for the first time from NVIDIA, this new professional certification enables developers, career professionals, and others to validate and showcase their generative AI skills and expertise. Our new professional certification program introduces two associate-level generative AI certifications, focusing on proficiency in large language models and multimodal workflow skills.

"Generative AI has moved to center stage as governments, industries and organizations everywhere look to harness its transformative capabilities," NVIDIA founder and CEO Jensen Huang recently said. The certification will become available starting at GTC, where in-person attendees can also access recommended training to prepare for a certification exam. "Organizations in every industry need to increase their expertise in this transformative technology," said Greg Estes, VP of developer programs at NVIDIA. "Our goals are to assist in upskilling workforces, sharpen the skills of qualified professionals, and enable individuals to demonstrate their proficiency in order to gain a competitive advantage in the job market."

Lexar Exhibits New Portable SSD Models at CES 2024

Lexar previewed part of their CES lineup late last week—we got a quick briefing that outlined various upcoming portable SSDs, M.2 NVMe SSDs, and professional CFExpress cards. TPU staffers spent some quality time at the storage specialist's booth in Las Vegas—they have reported back that emphasis has been placed on Lexar's portable SSD products. The headliner appears to be the prominently placed ARMOR 700 Portable SSD—this boasts an extra rugged design, thus providing the level of on-the-go protection that is required by modern professionals.

The ARMOR 700 will be available in three capacities: 1 TB, 2 TB and 4 TB. Maximum read and write speeds of 2000 MB/s are advertised on Lexar's wall-mounted exhibit, with support for 6K RAW video files. The rugged and durable housing has been certified at IP65, with drop-resistant properties. The already released SL660 BLAZE Gaming Portable SSD was showcased at CES, but it was joined by a similar looking (non-RGB equipped) sibling—the new SL600 is a more sober looking option, aimed at professional types. The SL500 Portable SSD sports credentials for a wide range of purposes: mobile devices, laptops, cameras as well as gaming on current generation games consoles. Lexar states that the SL500 is powered by Silicon Motion Technology portable SSD controllers—with speeds up to 2000 MB/s read and 1800 MB/s write. Capacities noted on the exhibit wall are 1 TB, 2 TB and 4 TB—this applies to the SL600 specification as well.

Lexar Announces Professional CFexpress Type A Card SILVER Series and GOLD microSDXC UHS-II Card

Lexar, a leading global brand of flash memory solutions, is excited to announce two additions to their professional lineup - the Professional CFexpress Type A Card SILVER Series and the Professional GOLD microSDXC UHS-II Card. Both cards come with the superior performance that professionals need to get their job done.

The Professional CFexpress Type A Card SILVER Series deliver pro performance for maximum creativity. With 800 MB/s max read, 700 MB/s max write, and sustained write speeds of 600 MB/s, it allows users to capture seamless 8K video and gorgeous burst-mode images. Compatible with Sony Alpha and Sony FX cameras that support CFexpress Type A cards, it comes with an industry-leading 10-year warranty. The Professional GOLD microSDXC UHS-II Card is a versatile, high-performance card that's perfect for capturing drone and action camera footage and is also great for UHS-II portable gaming devices. Read speeds up to 280 MB/s allow users to quickly transfer massive amounts of files and load games fast, while write speeds up to 180 MB/s and a V60 rating let them capture high-quality images and extended lengths of Full-HD and 4K video without dropping frames.

NVIDIA RTX 5000 Ada Generation Hits Retail

NVIDIA and PNY Technologies revealed their RTX 5000 Ada Generation professional model back in August, alongside a few other additions to the existing "Ada Lovelace architecture family of high-performance workstation graphics cards." VideoCardz noted that units started to hit the retail market last week—the Chinese Gigabyte flagship server store (a certified OEM) on JD.com is selling them for 35,999 RMB a pop (~$5015), including taxes/extra charges. Official MSRP for the RTX 5000 Ada is $4000, so some form of upcharge has been added, but it is nowhere near as expensive as the flagship RTX 6000 Ada card. Both models share NVIDIA's upper echelon AD102 GPU, but the RTX 5000 Ada's configuration is cutback in order to reduce its price (roughly half of the flagship's cost).

Tom's Hardware has observed that Western retail outlets have similarly tacked on cheeky extra charges: "The RTX 5000 Ada graphics card is now available from PC Connection, Ebay, ProVantage, ShopBLT, and ThinkMate, among other workstation-oriented retailers. Meanwhile, none of them currently sell this add-in-board at its MSRP of $4,000, with prices hovering 10-20 percent above this figure. ProVantage even goes so far as to suggest the list price for the card is $6,999 and that you're saving 37%. Nice try." NVIDIA and PNY have not implemented a major cooling solution redesign for this year's upper-mid model—the RTX 5000 Ada largely shares its predecessor's aesthetic and single blower fan system (RTX A5000), although it has been "upgraded" with a 12VHPWR PCIe connector.

Western Digital Unveils New SanDisk and SanDisk Professional Products

Western Digital today introduces new solutions from its SanDisk brand and SanDisk Professional line ahead of IBC2023, further enriching its ecosystem of digital content storage solutions for the broadcasting, media and entertainment industry. These pro-grade products, which include two new desktop hard drive solutions and a memory card, offer the quality and dependability required for production-level video workflows without compromising the premium design.

"It is exciting to see Western Digital continue to expand its Thunderbolt offerings, which provide the higher-end capabilities and reliability that the media and entertainment industry needs," said Jason Ziller, General Manager, Client Connectivity Division, Intel Corporation. "By utilizing the power of our Thunderbolt technology, enterprise-class hard drives and multi-device connectivity solutions support prosumers and creative professionals, and their increasingly complex demands and innovative use cases."
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