Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

"Our latest PTZ cameras truly represent a new generation," said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. "While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down."

NVIDIA is ready to launch its RTX A6000 series "Ada" professional-visualization graphics cards. These cards are targeted at the same market demographic as the NVIDIA Quadro series of the old—serious 3D content creation. The RTX A6000 leads the pack, and is based on the 4 nm "AD102" silicon (the same one powering the GeForce RTX 4090). The A6000 is better endowed than the RTX 4090 at the silicon-level, although operating at lower GPU clock-speeds, for its tighter 300 W power-limit (compared to 450 W of the RTX 4090).

The A6000 "Ada" is endowed with 18,176 CUDA cores across 142 SM, compared to the 16,384 CUDA cores across 128 SM of the RTX 4090. It also gets a higher number of Tensor cores, at 568. The defining differentiator between the A6000 and RTX 4090 has to be memory, with the pro-vis card getting 48 GB of ECC GDDR6 memory across the chip's 384-bit memory bus, clocked at 20 Gbps (960 GB/s memory bandwidth); compared to the 24 GB of 21 Gbps GDDR6X (1008 GB/s) of the RTX 4090. Also, the card enables all three NVDEC and NVENC video hardware-accelerators physically present on the AD102, for six independent accelerated transcoding streams.

Today Wacom announces the Wacom Cintiq Pro 27 pen display, a creative instrument defined and developed by members of the global art and design community in conjunction with Wacom's product teams to deliver the most immersive and stable pen on screen experience to date. Purpose built for creative professionals - 2D illustrators, 3D modelers, animators, game developers, virtual production artists, etc. - the Cintiq Pro 27's large digital canvas offers seamless interaction with creative software applications and provides the comfort and ease of use synonymous with all Wacom devices. The new 27-inch Cintiq Pro represents a major step forward in virtually all categories that matter to digital pen display users, such as improved pen performance and multi-touch, better ergonomics, faster refresh rates, vivid and accurate color as well as a focus on comfort and custom options. Additionally, users will appreciate the modern look, light weight and thin 27" screen that sports a smaller footprint than its Cintiq Pro 24 sibling. Wacom's latest pen display joins the Cintiq Pro 16 and Cintiq Pro 24 models to form a comprehensive range of sizes for every need and workspace.

"The emphasis on cloud computing and the dependencies placed on professional freelance and studio artists to collaborate freely, quickly and efficiently on a global scale requires a multi-tasking, do-it-all creative tool," says Faik Karaoglu, Executive Vice President of Wacom's Branded Business Group. "With the new Wacom Cintiq Pro 27 creative professionals can count on intuitive and natural-feeling pen and touch input, extremely accurate, factory-calibrated color, faster refresh and other design features that allow users to comfortably and confidently produce and share work across the creative pipeline."

Logitech G, a brand of Logitech and leading innovator of gaming technologies and gear, today announced the PRO Racing Wheel and PRO Racing Pedals, a stunning new professional-grade racing setup designed with and for professional sim drivers. Engineered for the most realistic and immersive racing experience possible, the PRO Racing Wheel features a new, high-performance Direct Drive engine along with TRUEFORCE feedback technology to deliver the most precise and pure connection to racing.

"Logitech's PRO Racing Wheel makes the sim racing experience incredibly realistic. I'm able to feel the conditions of the track and how the car changes during the race, which is game-changing. When using this wheel at home, I feel like I'm right there on track," said Lando Norris, F1 Racer for McLaren.

Lexar, a leading brand of flash memory solution, proudly unveils the world's fastest Lexar Professional CFexpress Type B Card DIAMOND Series, designed for professional filmmakers and content creators. Unleashing blazing fast speeds of up to 1900 MB/s read and 1700 MB/s1 write, you can experience the unmatched performance of the Lexar Professional CFexpress Type B Card DIAMOND Series. With minimum sustained write speed of 1600 MB/s, dramatically accelerate your post-production workflow for enhanced productivity.

Featuring PCIe Gen 3x2 and NVMe high-speed protocols, the Lexar Professional CFexpress Type B Card DIAMOND Series allows you to capture the highest quality RAW, ProRes, and 8K video with ease. This card also supports VPG 400 specification for professional-quality video, enabling seamless and sustained performance when content is written to the card. For added versatility, the DIAMOND Series is backwards compatible with select XQD cameras, enabling existing devices with next-generation performance. And, the cards are designed to be shock and vibration-proof, and resistant to extreme temperatures for added durability.

Intel has today unveiled another addition to its discrete Arc Alchemist graphics card lineup, with a slight preference to the professional consumer market. Intel has prepared three models for creators and entry pro-vis solutions, called Intel Arc Pro graphics cards. All GPUs are AV1 accelerated, have ray tracing support, and are designed to handle AI acceleration inside applications like Adobe Premiere Pro. At the start, we have a small A30M mobile GPU aimed at laptop designs. It has a 3.5 TeraFLOP FP32 capability inside a configurable 35-50 Watt TDP envelope, has eight ray tracing cores, and 4 GB of GDDR6 memory. Its display output connectors depend on OEM's laptop design.

Next, we have the Arc A40 Pro discrete single-slot GPU. Having 3.5 TeraFLOPs of FP32 single-precision performance, it has eight ray tracing cores and 6 GB of GDDR6 memory. The listed maximum TDP for this model is 50 Watts. It has four mini-DP ports for video output, and it can drive two monitors at 8K 60 Hz, one at 5K 240 Hz, two at 5K 120 Hz, or four at 4K 60 Hz refresh rate. Its bigger brother, the Arc A50 Pro, is a dual-slot design with 4.8 TeraFLOPs of single-precision FP32 computing, has eight ray tracing cores, and 6 GB of GDDR6 memory as well. It has the same video output capability as the Arc A40 Pro, with a beefier cooling setup to handle the 75 Watt TDP. All software developed using the OneAPI toolkit can be accelerated using these GPUs. Intel is working with the industry to adapt professional software for Arc Pro graphics.

Audeze is a brand extensively covered on TechPowerUp and renowned for its planar magnetic headphones and in-ear monitors. With the recently announced flagship class LCD-5, the company unveiled the culmination of several years of R&D and new technology packed into a $4500 set of headphones that is understandably well beyond the reach of the average end user, however in a working example of trickle-down technology we see today two announcements that help in this aspect while showcasing also what's to come from the USA-based audio brand. First up, Audeze announced 11-time Grammy award-winning engineer/producer Manny Marroquin as its new Head of Professional Products, with Marroquin aiming to bring his music industry and production experience to the Audeze team. Audeze and Manny Marroquin are collaborating to create a new series of audio products—called the MM Series—focused on using cutting-edge technology and engineering to deliver better results more efficiently for working audio professionals.

The first of the products under the MM Series also launched alongside in the form of the MM-500, which takes several cues from the LCD-5. It features a new chassis design for comfort over long sessions at a reduced mass of 495 grams compared to the 600+ g heavyweights under the Audeze umbrella. The MM-500 is designed to perform both inside and outside the studio, with low impedance and high sensitivity that make it easy to drive from any console, interface or laptop. It is an open-back, over-ear set of planar magnetic headphones with Audeze's Uniforce voice coil over an ultra-thin diaphragm, and utilizes Fazor waveguides coupled with Fluxor magnets. The transducer is 90 mm in size and the use of the LCD-5 style frame and headband design combined with single-sided magnets also indicates the MM-500 is going to be a force to be reckoned with in the prosumer and audiophile market. The Audeze MM-500 costs $1699 and will be available for purchase soon. Read past the break for reactions on the collboration as well as more information about the new product itself.

Today, MSI - the innovative computing manufacturer in gaming and creator laptops - proudly unveils a new lineup of laptops equipped with the latest 12th Gen Intel HX series processors. The new premium laptop lineup delivers not just extreme performances but an innovative set of features including the built-in mechanical keyboard with Cherry MX switches, exclusive built-in color calibration report and the world's first QHD 240 Hz OLED display. The new lineup promises premium gameplay and super-efficient content creation for the most performance-addicted enthusiasts and top-notch creators.

The new gaming laptop lineup features a significant performance improvement over previous models, including up to 100% increase in CPU performance. And thanks to the robust cooling system, the new gaming laptops can push the latest Intel HX processors to their limits with a whopping 150 W maximum turbo power. The exclusive MSI OverBoost technology also pushes the envelope with a combined 250 W power delivery to CPU plus GPU, promising the most immersive and premium gameplay.

As part of their continued customer-focused approach, Westone Audio launches one of the industry's most technologically advanced universal fit earphones available on the market today. Developed by leveraging over 35 years of audio engineering and artist performance experience, the MACH Series is a one-of-a-kind product focused on delivering sound in its purest form.

"The MACH Series product combines over 35 years of engineering experience and tens of thousands of performance hours to capture this unique and true sound" said Jason Kidd, President & COO, Westone Audio "These sound signatures were previously offered exclusively in our professional custom in ear monitors, but now can be experienced by every listener." MACH is the latest in sound engineering that is bridging the gap between professional performance products and a product for the truest of music lovers. With its unique ergonomic fit, MACH is a product for everyday use and enjoyment.

ViewSonic Corp., a leading global provider of visual solutions, introduces the ViewSonic ColorPro VP76 series of professional-grade monitors. The first monitor from the VP76 series to be launched is the ColorPro VP2776, a 27-inch monitor engineered for precise color and amazing visual performance. With Nano IPS technology, 98% DCI-P3 capability and QHD (2560x1440) resolution, the VP2776 delivers stunning colors, meeting the demands of visual content professionals. The exclusive ColorPro Wheel is an external device that includes a built-in color calibrator for long-term color accuracy and a wide Mac-compatible color gamut. It provides creators with instant access to Adobe Photoshop and Capture One editing software, color calibration and control of OSD settings at the user's fingertips. The monitor features VESA DisplayHDR 400 and is Pantone-validated. It is factory calibrated to deliver an amazing Delta E<2 value and includes a detailed calibration report for DCI-P3, sRGB, Rec. 709 and uniformity color space. A speedy refresh rate of 165 Hz ensures every frame is crisp and fine details are captured. The monitor comes with USB-C connectivity and 90 W of power delivery, along with HDMI 2.0, DisplayPort, USB-A/B and audio-out ports.

"With the ColorPro VP2776, ViewSonic is taking color accuracy and creator-centric production and design to the next level," said Jeff Muto, business line director at ViewSonic. "There's an integrated color uniformity function that ensures consistent color and luminance across the screen, meaning the user gets full screen-wide true color from edge to edge, corner to corner, every time.* The VP2776 is packed with features that give creators the color spectrum accuracy, levels of detail and smooth responsiveness for a remarkable experience."

Razer, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), is kicking off 2022 with new Razer Blade gaming laptop models including the Razer Blade 14, Razer Blade 15, and Razer Blade 17. The world's fastest laptops for gamers and creators are equipped with the recently announced NVIDIA GeForce RTX 30 Series Laptop GPUs, up to an RTX 3080 Ti, making the new Blades better than ever, now shipping with Windows 11. All new Razer Blade gaming laptops now also include groundbreaking DDR5 memory, providing blistering clock speeds up to 4800 MHz, an increase in frequency by up to 50% compared to the previous generation.

"The Razer Blade series continues to be the best gaming laptop by providing desktop-class performance on-the-go," says Travis Furst, Senior Director of Razer's Systems business unit. "Additionally, we've enabled creators to work anywhere with gorgeous displays, available NVIDIA Studio drivers, and up to 14-Core CPUs. Users will have the ability to choose any model or configuration that best fits their gaming or creating needs, while getting the latest and greatest in graphics, memory and processing technology."

With its powerful real-time raytracing and AI acceleration capabilities, NVIDIA RTX technology has transformed design and visualization workflows for the most complex tasks, like designing airplanes and automobiles, visual effects in movies and large-scale architectural design. The new NVIDIA RTX A2000—our most compact, power-efficient GPU for a wide range of standard and small-form-factor workstations—makes it easier to access RTX from anywhere.

The RTX A2000 is designed for everyday workflows, so professionals can develop photorealistic renderings, build physically accurate simulations and use AI-accelerated tools. With it, artists can create beautiful 3D worlds, architects can design and virtually explore the next generation of smart buildings and homes, and engineers can create energy-efficient and autonomous vehicles that will drive us into the future. The GPU has 6 GB of memory capacity with error correction code (ECC) to maintain data integrity for uncompromised computing accuracy and reliability, which especially benefits the healthcare and financial services fields.

Editor's Note: The RTX A2000 desktop is completely different to the RTX A2000 for mobile. A2000 mobile is built using GA107, with 2560 GPU cores, 32 ROPs, 4 GB GDDR6 128-bit, the desktop A2000 uses GA106, 3328 cores, 48 ROPs, 6 GB GDDR6 192 bit.

For professionals with specific needs, using a NAS will improve your productivity and protect you better from data loss and avoid costly data recovery services. For small office and home office setups, the TerraMaster 2-bay and 4-bay NAS models are perfect and below $300. Professionals working at home or in a small office need reliable storage to store data. Whether you are a content creator such as YouTubers, photographers, and videographers, or professionals doing remote work at home due to the pandemic, data storage must have reliable with adequate protection against data loss. Furthermore, data storage should not hinder productivity and creativity.

For professional individuals, a typical computer setup would suffice their needs. However, traditional data storage options such as HDD/SSD and portable storage drives come with limitations and vulnerabilities. This is where Network-Attached Storage, popularly known as NAS, come into play. NAS devices offer robust protection plus a few extras that traditional storage drives don't offer. NAS can be tailored to a user's specific needs that will help improve workflow and productivity.

NVIDIA today announced a range of eight new NVIDIA Ampere architecture GPUs for next-generation laptops, desktops and servers that make it possible for professionals to work from wherever they choose, without sacrificing quality or time. For desktops, the new NVIDIA RTX A5000 and NVIDIA RTX A4000 GPUs feature new RT Cores, Tensor Cores and CUDA cores to speed AI, graphics and real-time rendering up to 2x faster than previous generations. For professionals on the go needing thin and light devices, the new NVIDIA RTX A2000, NVIDIA RTX A3000, RTX A4000 and RTX A5000 laptop GPUs deliver accelerated performance without compromising mobility.

For the data center, there are the new NVIDIA A10 GPU and A16 GPU. The A10 provides up to 2.5x the virtual workstation performance of the previous generation for designers and engineers, while the A16 GPU provides up to 2x user density with lower total cost of ownership and an enhanced virtual desktop infrastructure experience over the previous generation.

Display specialist AOC extends its portfolio of P2 series professional displays with three new models: the 31.5" (80 cm) U32P2 with 4K UHD (3840 x 2160 pixels), the 31.5" Q32P2 with QHD (2560 x 1440 pixels) and the 28" (71.1 cm) U28P2A, also with 4K UHD resolution. For increased productivity when working at home or in the office, these monitors offer sizeable screen real estate, a height-adjustable stand with portrait orientation option, and a built-in USB hub to easily connect peripherals. Thanks to the Adaptive-Sync support to match the graphic card's framerate with the monitor's refresh rate, stuttering and tearing is eliminated. AOC's new 31.5" P2 displays are available in Europe starting February 2021, while the 28" model will be available from April.

AOC's P2 series represents the brand's offer for professional business users seeking to increase productivity in their workflow. Whether used for working remotely or in an office, these displays' features cover all of the essential requirements and much more. Offered in 22", 24", 27", 28", 32" and 34" display sizes, the majority of P2 series monitors are equipped with IPS panels, which are color accurate and support wide viewing angles. The displays also feature ergonomic stands and flexible connectivity, with some models accepting USB-C input.

NVIDIA today announced their RTX A6000 series of graphics cards, meant to perform as graphics accelerators for professional workloads. And the announcement marks a big departure for the company's marketing, as the Quadro moniker has apparently been dropped. The RTX A6000 includes all raytracing resources also present on consumer RTX graphics cards, and marks a product segmentation from the company's datacenter-geared A40. The RTXA6000 features a full-blown GA102 chip - meaning 10752 CUDA cores powering single-precision compute performance of up to 38.7 TFLOPs (3.1 TLFOPs higher than that of the GeForce RTX 3090). Besides offering NVIDIA's professional driver support and features, the RTX A6000 features 48 GB of GDDR6 (note the absence of the X) memory - ensuring everything and the kitchen sink can be stored in the cards' VRAM. GDDR6X doesn't currently offer the per-chip density of GDDR6 solution, hence why NVIDIA opted for the lower-performing, yet denser memory variant.

The RTX A6000 features a classic blower-type cooler, and presents a new low-profile NVLink bridge that enables two of them to work in tandem within the same system. NVIDIA vGPU virtualization technologies are supported as well; display outputs are taken care of by 4x DisplayPort connectors, marking the absence of HDMI solutions. The card is currently listed for preorder at a cool and collected $5,500, but with insufficient silicon to offer even to its highest-margin datacenter customers, it remains to be seen exactly how available these will be in the market.

The new 42 series is powered by an Android OS and an optional Intel SDM Slot (Smart Display Module). These slim bezel, 500 cd/m² brightness displays can be operated 18/7 in landscape and portrait orientation. The 42 series large format displays are available in six sizes, from 43" up to 86", which makes them suitable for all environments.

Enjoy total flexibility for digital signage in any space. The slim bezel design and vibrant 500cd/m² bright panel delivers amazing 4K content. The ability to position them in landscape or portrait orientation means you can make the most of any space and bring your messaging, advertisements, video's and safety information to your audience.

Lenovo is building on the reliability and performance of its mobile workstations, launching the next generation of the ThinkPad P Series: the ThinkPad P15, ThinkPad P17, ThinkPad P1 Gen 3 and the all new ThinkPad P15v. In addition, the ThinkPad X1 Extreme Gen 3 will also make its debut, as the most powerful X Series commercial laptop. All equipped with high-performance 10th Gen Intel H series mobile processors and wrapped in an enhanced design, these new ThinkPads are available in versatile configurations, giving users more autonomy over their experience.

The ThinkPad P Series and the ThinkPad X1 Extreme Gen 3 will feature the new Ultra Performance Mode, exclusive to these systems, allowing users to take full control of their performance settings. Understanding the need to complete a render as fast as possible or demo high-fidelity VR content while maintaining a stable framerate, users can now dial up the system, ensuring peak performance.

Lexar, a leading global brand of flash memory solutions, announced the Lexar Professional CFexpress USB 3.1 Reader. Geared towards making the workflow of professional photographers and videographers faster, this reader allows you to take advantage of the high-speed performance from the CFexpress Type B Card and offload your work, faster.

With read speeds of up to 1050 MB/s it's easy to quickly transfer files on the go with the Lexar Professional CFexpress USB 3.1 Reader. This professional-level reader easily offloads a large number of high-quality images and RAW 4K video from your CFexpress Type B card to your computer at USB 3.1 Gen 2 speeds, accelerating workflow and getting you back behind the camera faster. Sporting a compact and portable design capable of sliding into your pocket, it stands up in the field just as well as it does in the office. This reader is a perfect companion with the now available Lexar Professional CFexpress Type B card* that has large capacities from 64 GB to 512 GB.

Experience matters. And with NVIDIA Quadro Experience—a new application for Quadro GPUs—professionals across industries can boost their creativity and increase their productivity like never before.

Quadro Experience, available now, helps professionals simplify time-consuming tasks, streamline workflows and ensure your favorite applications always have the latest updates. NVIDIA Quadro Experience makes sharing content easier by providing screen capture and desktop recording in 4K, so teams can easily upload content and even broadcast their work directly from their desktop or laptop.

AMD today announced its Radeon Pro VII professional graphics card targeting 3D artists, engineering professionals, broadcast media professionals, and HPC researchers. The card is based on AMD's "Vega 20" multi-chip module that incorporates a 7 nm (TSMC N7) GPU die, along with a 4096-bit wide HBM2 memory interface, and four memory stacks adding up to 16 GB of video memory. The GPU die is configured with 3,840 stream processors across 60 compute units, 240 TMUs, and 64 ROPs. The card is built in a workstation-optimized add-on card form-factor (rear-facing power connectors and lateral-blower cooling solution).

What separates the Radeon Pro VII from last year's Radeon VII is full double precision floating point support, which is 1:2 FP32 throughput compared to the Radeon VII, which is locked to 1:4 FP32. Specifically, the Radeon Pro VII offers 6.55 TFLOPs double-precision floating point performance (vs. 3.36 TFLOPs on the Radeon VII). Another major difference is the physical Infinity Fabric bridge interface, which lets you pair up to two of these cards in a multi-GPU setup to double the memory capacity, to 32 GB. Each GPU has two Infinity Fabric links, running at 1333 MHz, with a per-direction bandwidth of 42 GB/s. This brings the total bidirectional bandwidth to a whopping 168 GB/s—more than twice the PCIe 4.0 x16 limit of 64 GB/s.

Today, HP Inc. unveiled its newest Z by HP mobile workstation and HP ENVY portfolio - designed for creators who push the envelope of what's possible. The HP ZBook Studio, HP ZBook Create, and the HP ENVY 15 are the latest additions to the HP Create Ecosystem, which launched at Adobe MAX in 2019.

The powerful line-up enables all levels of creators, including consumers, prosumers and professionals, to capture, create, and bring to life digital concepts and ideas that can be shared, enjoyed, and experienced. In the past, creators had to choose between heavy workstations or bulky gaming devices to get the power they require for work and play. Today, HP is pushing the boundaries of engineering and creative productivity by allowing photographers, vloggers, graphic designers, architects, film makers, and everyone in between, to achieve what was never thought possible.

EIZO Corporation today announced the release of the ColorEdge PROMINENCE CG3146, a 31.1-inch, DCI-4K (4096 x 2160) HDR (high dynamic range) reference monitor for the professional post production and color grading workflow. It is the successor model to EIZO's flagship HDR reference monitor, the ColorEdge PROMINENCE CG3145, and is the first to incorporate a built-in calibration sensor.

Like its predecessor, the ColorEdge PROMINENCE CG3146 correctly shows both very bright and very dark areas on the screen without sacrificing the integrity of either - a process which cannot be achieved with SDR (standard dynamic range) monitors. The monitor achieves 1000 cd/m^2 (typical) high brightness and 1,000,000:1 contrast ratio for true HDR display.

Lexar, a leading global brand of flash memory solutions, is pleased to announce the Lexar Professional SL100 Pro Portable SSD is currently available at major US retailers. There is no doubt that users need larger storage devices for transferring and storing all types of data from audio, photos, and videos to office files and programs. The Lexar SL100 Pro Portable Solid-State Drive (SSD) is crafted for on the go (laptop and tablet) users who need high transfer speed and excellent reliability. The pocket-size drive comes wrapped in a brushed aluminum housing and features a shock and vibration resistant design for ultra protection. The SL100 Pro provides users the blazing-fast data transfer speed of up to 950 MB/s read and 900 MB/s write.

EK, the leader in custom loop liquid cooling products is proud to announce the official launch of a product line that is meant for professional use. Characteristic properties of these products are robust, industrial material choices and no RGB whatsoever. The EK Professional Line of products is all about the use of high-quality materials, longevity and enhancing the power of your PC or computing unit. These new products are also suited for the most demanding customers, like servers, data centers, deep learning workstations, etc.