The NVIDIA GeForce RTX 40-series SUPER lineup is real, and is coming this January, Chinese tech site IT Home reports. The publication released the exact dates on which NVIDIA is announcing the series, along with their market availability dates. The lineup refreshes the higher end of the RTX 40-series, and consists of three SKUs—the GeForce RTX 4080 SUPER, the GeForce RTX 4070 Ti SUPER, and the GeForce RTX 4070 SUPER.

According to the IT Home report, NVIDIA in a GeForce RTX event along the sidelines of the 2024 International CES, will announce all three SKUs on January 8. This will be followed by a January 17 release for the GeForce RTX 4070 SUPER. This is when you'll be able to buy the card. A week later on January 24, the company will make the GeForce RTX 4070 Ti SUPER available. Wrapping things up will be the January 31 availability of the GeForce RTX 4080 SUPER.

NVIDIA has reportedly halted production of GeForce RTX 4070 Ti and RTX 4080 graphics cards, allowing the market to digest existing inventories of the two products, so it could create room in the channel for its upcoming GeForce RTX 40-series SUPER graphics cards. The company is expected to announce these cards around the 2024 International CES (January). The SUPER series is being designed to consolidate NVIDIA in the performance-enthusiast segments, and include three SKUs, namely the RTX 4080 SUPER, the RTX 4070 TI SUPER, and the RTX 4070 SUPER. According to the Board Channels post detailing this development, NVIDIA has stopped mass-production of the desktop RTX 4070 Ti and RTX 4080 GPUs, shipped its last orders for Q4-2023, each add-in card (AIC) partner has digested its inventories of these cards, and is awaiting arrival of subsequent new products.

NVIDIA is reportedly planning to time the launch of its GeForce RTX 40-series SUPER line of graphics cards with the 2024 International CES, scheduled for January. This is according to kopite7kimi, a reliable source with NVIDIA leaks. The company tends to plan special GeForce RTX gaming events along the sidelines of big trade-shows for new product launches.

The mid-life refresh of the RTX 40-series "Ada" will see the introduction of three new enthusiast-segment graphics card models without disturbing RTX 4090 as the series flagship. In the higher end of things, the company is planning to launch the RTX 4080 SUPER, which could push the performance envelope further above that of the AMD Radeon RX 7900 XTX, and possibly prepare for the upcoming RX 7950 XTX. The unusually named RTX 4070 Ti SUPER could be designed to consolidate at the $800 price-point against the RX 7900 XT. The new RTX 4070 SUPER, meanwhile, could be designed to fix the company's standing at the $600 mark by beating the RX 7800 XT.Update 05:29 UTC: MEGAsizeGPU revealed the retail branding inserts for boxes, for the RTX 40-series SUPER family. NVIDIA has changed the SUPER logo, replacing a stylized typeface with the same bland sans-serif typeface it uses for the main GeForce RTX branding. It even confirms the existence of the RTX 4070 Ti SUPER (two brand extensions clumped together).

NVIDIA is rumored to be working on a refresh of the higher end of its GeForce RTX 40-series "Ada" series, according to hongxing2020, a reliable source with NVIDIA leaks. The company could be bringing back the SUPER brand extension that it introduced with the RTX 20-series. As many as three SKUs are on the radar—GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and the GeForce RTX 4070 SUPER.

There is no word on when the company plans to release these, or what their specifications are, but we can certainly speculate. The current RTX 4080, while based on the AD103 silicon, doesn't max it out—it uses 76 out of 80 SM (streaming multiprocessors) available on the silicon, but we doubt if those extra 4 SM could drive up enough performance to make a whole new SKU, especially given that the 256-bit memory bus of the AD103 is maxed out. We predict that the RTX 4080 SUPER could be based on the larger AD102 silicon that physically has 144 SM that the current RTX 4090 uses 128 out of. NVIDIA has the opportunity to pick an SM count such as, say, 96. AD102 also has a wider 384-bit memory bus, giving NVIDIA the option of either giving the RTX 4080 SUPER the same 24 GB memory configuration as the RTX 4090, or even 20 GB, across a 320-bit memory bus.