Other World Computing (OWC), a trusted leader in delivering high-performance, secure, and sustainable technology solutions that enhance and extend the life of Macs and PCs, today announced the general availability launch of the latest addition to its OWC Atlas Pro family of memory cards - the 240 GB OWC Atlas Pro CFexpress 4.0 Type A Card. Based on popular demand, this new capacity option combines the rocket-fast speeds users expect from OWC with a more accessible price point, making it the ideal choice for Sony users who require professional-grade performance without the need for maximum capacity.

OWC CFexpress 4.0 Type A Atlas Pro cards are perfect for pro filmmakers and extreme action photographers who want to dramatically speed up their offloads while retaining full compatibility with existing devices. Users experience double the speeds of CFexpress 2.0 cards with 1850 MB/s read speeds through OWC Atlas USB4 CFexpress 4.0 card reader while providing 1700 MB/s write speed for current and future cameras that can take advantage of such performances. OWC's Atlas CFexpress 4.0 Type A cards are VPG200 certified, ensuring they work seamlessly with all existing Sony camera modes.

Lexar, a leading global brand of flash memory solutions, is excited to announce the public release of the Professional Go Portable SSD with Hub following the successful launch on Kickstarter which successfully garnered $1M in user pledges. This super-compact SSD and hub duo provides the ultimate setup, allowing users to easily shoot seamless video straight from a mobile phone, including Apple ProRes video in 4K 60 FPS with an iPhone 15 Pro/Max or later.

The SSD, which is about the size of a thumb, is available in up to 2TB to store more high-res photos and videos. It offers USB 3.2 Gen 2 performance of 1050 MB/s read, 1000 MB/s write to capture stunning video and speed through backups and post-production work. It also features an IP65 rating for dust- and water-resistance so users can use it confidently in wherever their creativity takes them. For longer shoots, or to add peripherals to their setup, creators can use the SSD and hub combination. The hub has four USB Type-C ports where users can plug in lighting, a microphone, a power bank, and more. It also comes with adapters and cables, giving users maximum flexibility to customize their setup to suit the shoot.

Samsung Electronics, the world leader in advanced memory technology, today announced the release of its 1-terabyte (TB) high-capacity microSD cards PRO Plus and EVO Plus. By adopting Samsung's eighth-generation V-NAND (V8) technology, the PRO Plus and EVO Plus boast enhanced performance and high capacity, ideal for content creators and tech enthusiasts needing quick file transfers and storage for everyday use across their devices in everyday use.

"Creators and tech enthusiasts are increasingly using portable devices such as smartphones and handheld gaming devices to store data that demand high-performance and high-capacity," said Hangu Sohn, Vice President of Memory Brand Product Biz Team at Samsung Electronics. "The new high-capacity microSD cards, PRO Plus and EVO Plus, are response to the demand for storing large amounts of high-quality data in a reliable and secure way."

Sabrent is excited to announce that our newest product, the Rocket V60 microSDXC Memory Card, is part of these discounts. Available in 128 GB, 256 GB, and 512 GB, this card is perfect for photographers, videographers, and everyday creators. With a minimum write speed of 60 MB/s, it ensures smooth and reliable 8K video capture and supports various devices with backward compatibility. The new Sabrent Rocket V60 microSDXC Memory Card is our latest storage solution for photographers, videographers, and everyday artists. Quickly and reliably capture your photos and videos, up to 8K, without any hitches. Get up to 512 GB of memory that meets the V60 specification, which means a minimum write speed of 60 MB/s with 8K video performance guaranteed. Other files will work just great, too, with enough IOPS - meeting the A1 specification—to ensure that things never bog down.

Go from device to device, as this memory card has backward compatibility. It's designed for UHS-II compliance but will also work with UHS-I devices at their respective speeds. Any device that can take microSD memory cards, whether phone, camera, or portable gaming system, can immediately work with this card for rapid transfers. Reliability is at least as important as performance, so robust flash is utilized in the Rocket V60 microSDXC Memory Card to ensure smooth operation even during extended transfers. This portable memory card is great for just about anything.

Stability AI, a maker of various generative AI models and the company behind text-to-image Stable Diffusion models, has released its latest Stable Diffusion 3 (SD3) Medium AI model. Running on two billion dense parameters, the SD3 Medium is the company's most advanced text-to-image model to date. It boasts features like generating highly realistic and detailed images across a wide range of styles and compositions. It demonstrates capabilities in handling intricate prompts that involve spatial reasoning, actions, and diverse artistic directions. The model's innovative architecture, including the 16-channel variational autoencoder (VAE), allows it to overcome common challenges faced by other models, such as accurately rendering realistic human faces and hands.

Additionally, it achieves exceptional text quality, with precise letter formation, kerning, and spacing, thanks to the Diffusion Transformer architecture. Notably, the model is resource-efficient, capable of running smoothly on consumer-grade GPUs without compromising performance due to its low VRAM footprint. Furthermore, it exhibits impressive fine-tuning abilities, allowing it to absorb and replicate nuanced details from small datasets, making it highly customizable for specific use cases that users may have. Being an open-weight model, it is available for download on HuggingFace, and it has libraries optimized for both NVIDIA's TensorRT (all modern NVIDIA GPUs) and AMD Radeon/Instinct GPUs.

ASUS is reportedly revising the design of the ROG Ally handheld game console to address microSD card heat deaths. In its original design, the ROG Ally has its microSD card reader located directly under the heat vents from which the active cooling mechanism exhausts heat from the SoC. This could cause microSD cards to overheat and damage; and eventually even destroy the microSD card reader itself. In its revision, the card reader will be repositioned away from the vents, and extensively tested for better reliability with microSD card operation. As for current ROG Ally owners, ASUS has extended the warranty by 2 years, and provided coverage for damaged card readers. This, however, only covers the card reader itself, there's no liability for damaged cards or the data on them.

Samsung Electronics America, the leader in advanced memory technology, today introduced the latest iteration of its EVO Select and EVO Plus microSD cards, designed for mobile devices and handheld gaming consoles. The Samsung EVO Select and EVO Plus microSD cards boast increased transfer speeds of up to 160 MB/s, a 23% increase over their predecessors. They offer a turnkey way for everyday users and gamers to add storage space to their devices for content like games, files, photos, and videos.

"With the mobile and handheld gaming market on the rise, we sought to make data transfers on those devices even faster with these updated EVO Select and EVO Plus lines," said Jose Hernandez, Senior Director of Memory Product Marketing at Samsung. "We also heard the need for more space options like a 1 TB memory card for digital files like games, video footage from phones, cameras and drones, photos, and creative designs. With this addition to the lineup, you can be confident you'll have plenty of space, fast speeds and the durability needed to last for years to come."

HIMSS is one of the most prestigious trade shows focusing on the latest tech developments as they relate to the healthcare and medical industries. And this year, Apacer returns to HIMSS with even more exciting products and technologies to share with healthcare customers. Apacer's brand-new combination of CoreSnapshot and CoreRescue Auto Self Recovery (ASR) and Self Recovery through USB Drive (USR) is part of a collaboration with the well-known healthcare equipment provider Onyx. CoreSnapshot, which is already very popular with buyers, is a quick and easy drive backup technology that helps keep drives up and running even in the event of a cyberattack.

Now it's joined by CoreRescue ASR and CoreRescue USR, which can internally automate the backup and recovery process based on an analysis of how the system normally functions. Healthcare professionals know that if just one device malfunctions before a surgery, it can lead to rescheduling nightmares and lost income. CoreRescue ASR and CoreRescue USR will keep devices up and running when they need to be. Apacer and Onyx will work together to present a demonstration of CoreRescue USR which will be held during the trade show, so if you're attending HIMSS, you definitely can't afford to miss it!

Samsung Electronics, the world leader in advanced memory technology, today announced that it has started sampling its 256-gigabyte (GB) SD Express microSD card with sequential read speed of up to 800 megabytes per second (MB/s) and has commenced mass production of its 1-terabyte (TB) UHS-1 microSD card. With the introduction of its next-generation microSD card line-up, Samsung aims to provide differentiated memory solutions required for tomorrow's mobile computing and on-device AI applications.

"With our two new microSD cards, Samsung has provided effective solutions to address the growing demands of mobile computing and on-device AI," said Hangu Sohn, Vice President of the Memory Brand Product Biz Team at Samsung Electronics. "Despite their tiny size, these memory cards deliver powerful SSD-like performance and capacity to help users get more out of demanding modern and future applications."

Kingston Digital Europe Co LLP, a flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it is shipping the Canvas React Plus V60 SD memory card. The latest addition expands the Canvas React family of memory cards tailored for UHS-II photography enthusiasts. The new V60 SD card is crafted for both passionate photographers and cost-conscious budding creatives, offering speeds up to 280 MB/s and storage capacities reaching 1TB2, transforming the way photographers capture and store their digital portfolio.

Photographers know that a camera's performance hinges on its memory card. The Canvas React Plus V60 SD card elevates this performance, enabling photographers to capture fast-action shots and 4K Ultra HD videos smoothly, without lag or interruptions. Its standout feature is the exceptional write speed of up to 150 MB/s, allowing for clear, precise captures in burst mode or continuous shooting, and ensuring superior performance for 4K video at higher frames per second (FPS) than UHS-I. This eliminates the wait time for camera buffering, guaranteeing a seamless creative process and enhanced workflow efficiency.

Western Digital today announces a lineup of new solutions from its award-winning SanDisk brand that are designed to satisfy consumers' needs for more storage both at home and on the go. In a world of pixelated memories and digitalized experiences, the need for more space remains constant. Whether documenting a child's first steps, conducting wildlife research, or backing up a carefully curated music library, these new solutions from SanDisk are built for capturing and preserving life's journeys.

"We understand that peoples' storage needs continuously evolve, from personal photos, videos and files to professional content, which is what pushes us to redefine the limits of what's possible," says Susan Park, Vice President, Consumer Solutions, Western Digital. "Our goal is to continue creating easy-to-use, trusted solutions that people rely on today and tomorrow, and we hope the solutions we are launching today inspire people to keep creating."

Hardware cybersecurity pioneer and industrial NAND storage specialist, Flexxon, today announced the launch of its latest security product, Xsign. Now available globally, the Xsign provides enhanced security through an innovative approach to unlocking sensitive data reserved only for authorized personnel.

With the use of the Xsign hardware security key, organisations will be provided with a tailored software platform that syncs only with the Xsign key, thereby granting access to pre-defined users. Beyond its function as a security key, the Xsign also operates as a traditional storage card, equipped with Flexxon's industry leading reliability and performance. Key beneficiaries of the solution include industries that handle personal and sensitive data like the healthcare, finance, and government and defense sectors.

TrendForce expects that memory suppliers will continue their strategy of scaling back production of both DRAM and NAND Flash in 2024, with the cutback being particularly pronounced in the financially struggling NAND Flash sector. Market demand visibility for consumer electronic is projected to remain uncertain in 1H24. Additionally, capital expenditure for general-purpose servers is expected to be weakened due to competition from AI servers. Considering the low baseline set in 2023 and the current low pricing for some memory products, TrendForce anticipates YoY bit demand growth rates for DRAM and NAND Flash to be 13% and 16%, respectively. Nonetheless, achieving effective inventory reduction and restoring supply-demand balance next year will largely hinge on suppliers' ability to exercise restraint in their production capacities. If managed effectively, this could open up an opportunity for a rebound in average memory prices.

PC: The annual growth rate for average DRAM capacity is projected at approximately 12.4%, driven mainly by Intel's new Meteor Lake CPUs coming into mass production in 2024. This platform's DDR5 and LPDDR5 exclusivity will likely make DDR5 the new mainstream, surpassing DDR4 in the latter half of 2024. The growth rate in PC client SSDs will not be as robust as that of PC DRAM, with just an estimated growth of 8-10%. As consumer behavior increasingly shifts toward cloud-based solutions, the demand for laptops with large storage capacities is decreasing. Even though 1 TB models are becoming more available, 512 GB remains the predominant storage option. Furthermore, memory suppliers are maintaining price stability by significantly reducing production. Should prices hit rock bottom and subsequently rebound, PC OEMs are expected to face elevated SSD costs. This, when combined with Windows increasing its licensing fees for storage capacities at and above 1 TB, is likely to put a damper on further growth in average storage capacities.

Exascend, Inc., a leading provider of custom flash storage solutions, announces its latest SD300 series industrial-grade SD and microSD cards, designed to meet the increasing storage demands of the internet of things (IoT) and edge applications. Built with 176-layer 3D TLC NAND technology and ruggedized for harsh environments, the compact and removable storage solutions are ideal for edge IoT applications such as gateways, industrial drones, factory robots, surveillance cameras and infotainment systems.

Exascend's SD300 series features proprietary hardware and firmware designs, allowing it to operate in a wide temperature range of -40°C to 85°C and resist shock, vibration, and humidity. With a mean time to failure of two million hours, the SD300 memory cards are built to handle significant workloads, incorporating advanced technologies such as LDPC ECC, wear leveling, and pseudo SLC (specifically for 8- and 16-GB cards) to deliver sustained performance, low storage latency, and high endurance. Additionally, the SD300 comes equipped with a SMART (self-monitoring, analysis, and reporting technology) tool that helps monitor card health status and ensure reliable operation.

Samsung Electronics America, the leader in advanced memory technology, today unveiled upgrades to its PRO Plus memory cards, designed for professional and enthusiast photographers, videographers, and content creators. The Samsung PRO Plus microSD and full-size SD cards boast increased read and write speeds of up to 180 MB/s and 130 MB/s, a 12 percent and 8 percent increase, respectively, over their predecessors.

Optimized for professional use, the new PRO Plus microSD and SD cards allow users to seamlessly capture 4K ultra-high definition (UHD) and Full HD (FHD) videos and photos. The cards also support a video speed class rating of V30, enabling professionals to quickly move large video files while editing. Available in capacities up to 512 GB, Samsung memory cards provide ample storage for up to 207,159 4K UHD photos or 30 hours of 4K UHD video.[1] Professionals need memory cards that make it easy to save and retrieve data, while also safeguarding their valuable images and video files. With the additional Samsung Card Reader supporting USB 3.0 and providing backward compatibility with USB 2.0, consumers can use Samsung memory cards on any device with a USB port.

Angelbird Technologies GmbH announces the release of Media Tank, a new memory card case designed to offer hard-shell protection for up to four memory cards. Media Tank is available for different types of card format: Media Tank SD, Media Tank CFast, and Media Tank CFexpress Type B. Media Tank from Angelbird takes protection and design to new levels—raising the bar on quality for professional memory cards cases. Memory cards are considered necessary gear for photographers and filmmakers, not only for their price value, but also for the content they hold. Angelbird designed Media Tank to be slim and lightweight while also protective and secure inside and out.

The hard-aluminium case features a durability-tested Lock-Solid locking mechanism and double ring loops for pad locks or carabiners. Inside is designed to securely hold up to four SD, CFast, or CFexpress cards. Precision-cut foam inserts with generous finger grooves that maintain just the right amount of tension—balancing easy card access with a firm and secure grip to keep cards in place.

Silicon Power releases the new Superior Pro SDXC UHS-II card for professional content creators in every niche. It's compatible with all of the latest devices including DSLR cameras, drones, and cinema-quality video recorders.Complement high-end devices and capture superior content with the advanced UHS-II interface and V60 Video Speed Class. Use it for 3D or 360° photography. Record uninterrupted, cinema-grade videos in 4K Ultra HD resolution. Or, shoot continuous high-quality JPEG and RAW images with no lag.

With a Video Speed Class 60 (V60) rating, you'll get minimum sustained write speeds of 60 MB/s. This eliminates the risk of sudden decreases in performance that would otherwise cause dropped frames, bits of compromised video quality, and other issues.

Fortinet, the global cybersecurity leader driving the convergence of networking and security, today announced FortiSP5, the latest breakthrough in ASIC technology from Fortinet, propelling major leaps forward in securing distributed network edges. Building on over 20 years of ASIC investment and innovation from Fortinet, FortiSP5 delivers significant secure computing power advantages over traditional CPU and network ASICs, lower cost and power consumption, the ability to enable new secure infrastructure across branch, campus, 5G, edge compute, operational technologies, and more.

"With the introduction of FortiSP5, Fortinet once again sets new industry records for performance, cost, and energy efficiency. As the only cybersecurity vendor leveraging purpose-built ASICs, an over 20-year investment in innovation, Fortinet delivers the secure computing power that will support the next generation of secure infrastructure." Ken Xie, Founder, Chairman of the Board, and Chief Executive Officer at Fortinet

Last year it felt like DDR5-6000 to DDR5-6400 was the top of the PC memory food-chain, and in a year, this has been pushed up to DDR5-8000. Platforms such as the 13th Gen Core "Raptor Lake" can already handle such high memory speeds, and ADATA has designed such a memory module that includes an Intel XMP 3.0 profile that enables the advertised DDR5-8000 speed at the click of a button. The new ADATA XPG Caster RGB DDR5-8000 features a chunky aluminium heatspreader that's crowned by a silicone addressable RGB LED diffuser. It's been tested for compatibility with both Intel and AMD platforms, however only an XMP 3.0 profile is included.

Elsewhere across the ADATA booth, we also came across the company's latest SD 8.0 memory card that uses PCI-Express 3.0 x2 physical layer and NVMe 1.3 protocol layer, to offer sequential speeds of up to 1600 MB/s reads, with up to 1300 MB/s writes, including LDPC ECC. The card comes in 256 GB and 512 GB capacities, and is backwards-compatible with UHS-I devices. Back at the memory section, we found an XPG + ASUS ROG co-branded Lancer ROG DDR5 memory that comes at speeds of up to DDR5-6600. Lastly, there's the ACE-6400, a mid-range DDR5-6400 memory module targeting creators, that runs at DDR5-5600 native (JEDEC), and its advertised DDR5-6400 using an XMP 3.0 profile.

Today, GoPro (NASDAQ: GPRO) announced three versions of its all-new HERO11 Black camera: HERO11 Black, HERO11 Black Creator Edition and HERO11 Black Mini. All three cameras feature a new, larger sensor that delivers the highest resolution, highest 10-bit color depth, highest level of video stabilization and widest field of view ever featured natively in a HERO camera.

All three HERO11 Black cameras also take GoPro's subscription service to a new level by delivering automatic highlight videos to your phone. As a GoPro subscriber, you need only plug-in your HERO11 to charge and the camera will upload your footage to your GoPro cloud account where it's automatically edited into a highlight video that is sent to your phone via the GoPro Quik app. It's now that easy.

According to TrendForce research, material supply improvement and spiking demand for enterprise SSDs from North American hyperscale data center and enterprise clients in 2Q22 coupled with the Kioxia contamination incident in 1Q22 prompted customers to ramp up procurement to avoid future supply shortages. Manufacturers also give priority to meeting the needs of server customers due to the high pricing of enterprise SSD. In the second quarter, overall revenue of the enterprise SSD market increased by 31.3% to US$7.32 billion.

As the market leader, Samsung has grown its enterprise SSD revenue to US$3.26 billion with the recovery of enterprise SSD procurement. Especially in the second quarter, when orders for other consumer products continued to decline, enterprise SSD became the company's outlet for reducing production capacity. At present, Samsung has been continuously investing in the development of next-generation transmission specification products such as the CXL 2.0 product released at the Flash Summit in early August, in order to maintain a leading position in the market.

SD Association (SDA) today announced three advanced security features in the new SD 9 specification: Boot support, Trusted Computing Group (TCG) Storage and Replay Protected Memory Block (RPMB) authenticated memory. SD 9 gives device manufacturers the ability to use an SD memory card for all memory and storage needs, simplifying future device upgrades or repairs and enhancing security capabilities for applications when the cards are tightly bound to specific hosts. SD 9 defines Fast Boot and Secure Boot capabilities giving cards the ability to serve as a device's boot code memory while offering a simple fast boot code uploading process along with secured methods of providing future boot code updates. SD 9 adds TCG secured storage by adding self-encrypted drive functionality. The specification defines RPMB as a secured hidden memory accessible only through a secured authentication process, while also providing a secured boot code update process, plus write-protect and replay protection security mechanisms.

Devices ideally suited for the new capabilities defined by SD 9 include Chromebook computers, tablets, drones, surveillance cameras, dash cameras, gaming consoles, virtual reality (VR) headsets/glasses, small IoT modules and wearable medical devices, to name a few. SD 9 also helps product manufacturers meet new right to repair regulations and simplifies upgrade and repair processes for devices installed in locations without internet connectivity. "SD memory cards are a compelling choice for both storage and memory because they will boot devices, are capable of delivering SSD performance levels and simplify device repairs or upgrades," said Hiroyuki Sakamoto, SDA president. "The SD 9 specification gives product manufacturers a compelling array of choices when defining memory and storage needs of devices." The optional features defined in SD 9 are available to both microSD and full-sized SD memory card form factors. The features are applicable across all capacity types, from SD to the forthcoming SDUC memory cards. Importantly, these features will be supported by SD Express, capable of delivering SSD performance levels up to 4 GB/sec. The SDA has prepared a whitepaper providing more details about the compelling new features defined by SD 9 for SD memory cards.

Samsung Electronics, the world leader in advanced memory technology, today announced its new microSD card, the Samsung PRO Endurance. Uniquely designed to meet the rigorous demands of surveillance cameras, dashboard cameras, doorbell cameras, body cameras and more, the card offers improved endurance and outstanding performance for smooth and reliable continuous capture and playback.

"From CCTV to doorbell cameras, the need for long-lasting and high-performing video surveillance solutions is continuing to increase, and the PRO Endurance has been designed to support that demand," said KyuYoung Lee, Vice President of the Memory Brand Product Biz Team at Samsung Electronics. "Both consumers and enterprise users can rest assured that our new memory card will ensure continuous recording at high resolution even under extreme conditions." Built with Samsung's highly reliable enterprise-grade NAND flash memory, the PRO Endurance card can deliver up to 16 years (140,160 hours) of continuous recording time to ensure every critical moment is captured. This means a single PRO Endurance card can last as long as up to 33 typical speed-focused cards, saving frequent replacement costs and providing greater reliability for always-on video monitoring.

Transcend, a leading brand of digital storage and multimedia products, released a 1 TB JetDrive Lite 330 expansion card which is exclusively designed for MacBook Pro 2021. Its tiny design and high capacity expands the storage space of the MacBook Pro in a snap, increasing users' efficiency by backing up digital files.

The latest MacBook Pro models released in 2021 are equipped with an SD card slot, fulfilling the wishes of consumers out there. Transcend's JetDrive Lite 330 expansion card seamlessly integrates with the MacBook, offering consumers another affordable option to expand their Mac internal storage capacity. Built with high-quality NAND flash, the JetDrive Lite 330 delivers impeccable R/W speeds of up to 95/75 MB/s. Multiple capacities from 128 GB to 1 TB are available for consumers to choose from based on their needs, ideal for Time Machine backups and iTunes libraries. More space can be saved from the internal drive to allow 3D rendering, graphic design, or software development.

Marvell (NASDAQ: MRVL) today announced the industry's first 800 Gbps or 8x 100 Gbps multimode platform solution, that enables data center infrastructure to achieve dramatically higher speeds for short-reach optical modules and Active Optical Cable (AOC) applications. As artificial intelligence (AI), machine learning (ML) and high-performance computing (HPC) applications continue to drive greater bandwidth requirements, cloud-optimized solutions are needed that can bring lower power, latency and cost to short-range data center interconnections. The new 800G platform, which includes Marvell's PAM4 DSP with a multimode transimpedance amplifier (TIA) and Driver, enables faster data center speeds scaling to 800 Gbps, using conventional cost-effective vertical-cavity surface-emitting laser (VCSEL) technology while accelerating time-to-market with plug-and-play deployment.

Today's data centers are packed with equipment utilizing optical modules or AOCs connected by multimode optical fiber optimized for communication over short distances within data centers. This 100G per lane multimode fiber provides cost-effective, low-power, short-reach connectivity. To support multi-gigabit transmissions, multimode architectures often use VCSEL transmitters, which offer the cost benefits of reliability, power efficiency and easy deployment.