ZOTAC GAMING has quietly added two more models to its SOLID GeForce RTX 50-series product range. Looking back into TechPowerUp's news archive, the Hong Kong-based manufacturer's latter half of March calendar has already introduced four brand-new SKUs, with adjusted dimensions. Two weeks ago, industry watchdogs spotted a low-key rollout of "slimmer profile" SOLID CORE GeForce RTX 5080 and RTX 5070 Ti options. As discovered earlier today by VideoCardz, ZOTAC has expanded its "no frills" range—again, without the issuing of an accompaniment press release. Starting with the most confusing aspect, their report highlighted the two-slot thick "GeForce RTX 5070 Ti SOLID SFF" model. The company's "SOLID CORE" cards were recently introduced with 2.5-slot thick shrouds, but attached I/O brackets still occupied three spaces. The original "SOLID" equivalents turned up at launch with substantial 3.5-slot thick cooling solutions.

Throughout early 2025, NVIDIA and certain board partners projected plenty of ballyhoo regarding multiple GeForce RTX 50-series custom options conforming to official "SFF-Ready" standards. ZOTAC seems to be heading in that direction with its "slimmer" new product strategy. Their freshly-added GeForce RTX 5070 Ti SOLID SFF SKU is advertised as an "NVIDIA SFF-Ready GeForce Enthusiast Card," and (thankfully) features a two-slot I/O bracket. A specification sheet lists this model's height as 41.6 mm—sporting a noticeable reduction in one dimension, when compared to SOLID CORE (56 mm) and SOLID (68 mm) equivalent dimensions. When looking at ZOTAC's brand-new GeForce RTX 5070 Ti SOLID CORE OC White Edition product page, we can see that it is simply a pale redecoration of the standard SKU. The manufacturer has seemingly missed another opportunity to bung in a matching white PCB design.

ASUS and MSI's price hiking of GeForce RTX 50-series graphics cards is already a well explored subject matter (news-wise), but GPU market watchdogs have spent time investigating circumstances further down from the perch of NVIDIA's most visible board partner players. Citing evidence presented on the official Team Green subreddit, VideoCardz has levelled criticism in ZOTAC's direction. Apparently, the brand's North American store has—quite recently—jacked up asking prices for its custom GeForce RTX 5090 designs. The Hong Kong-based manufacturer only offers a choice of two models via its US webstore: SOLID OC and AMP Extreme INFINITY. At the time of writing, ZOTAC's webshop is undergoing "construction work"—fortunately, screenshots and crucial points of info were preserved by Redditors and media outlets. The flagship AMP Extreme INFINITY SKU has hit an unprecedented $2999.99 price point, although not reaching the heights of ASUS Astral ($3359.99!). A mid-March Wayback Machine save state reveals a previous RTX 5090 AMP Extreme INFINITY listing at $2599.99, but its initial launch price was $2499.99. Naturally, a flagship design—comprised of a robust cooling solution, fancy features/accessories and ARGB lighting—demands a premium upcharge, but ZOTAC's top-tier SKU is priced $1001 above Team Green's $1999 MSRP baseline.

ZOTAC's GeForce RTX 5090 SOLID (non-OC) SKU was supposed to act as the "barebones" baseline MSRP-conformant model, but price watchers noted that ZOTAC USA had removed this entry from the official webstore. Tom's Hardware reckons that the last recorded cost of ownership was $2199.99. ZOTAC's next best option is the brand's factory-overclocked variant—GeForce RTX 5090 SOLID OC—now adjusted up to $2699.99. Launch pricing was somewhere just above $2200, but that figure has changed over time. It was $2369.99, prior to this week—according to a Wayback Machine archived state. As reported last month, ZOTAC rolled out a "Priority Access Campaign" via Discord—this anti-scalping strategy received praise upon initiation, but VideoCardz's watchful eye has kept track of very few successful transactions. According to their latest investigative piece, a "top secret" ZOTAC Discord group was formed—this separate elite member-focused channel offers even "easier access" to coveted cutting-edge gaming graphics card.

ZOTAC has quietly introduced its brand-new SOLID CORE graphics card design—four GeForce RTX 50-series models appeared on the brand's website at some point last week. An official press release was not issued alongside the fresh publication of product pages. On first inspection, the Hong Kong-based manufacturer seems to be reusing their existing SOLID shroud and backplate setup. As reported by VideoCardz, ZOTAC's engineering team has implemented a very mild shrink in one dimension. Triple-fan cooled SOLID COREs have arrived with a "slimmer profile" 2.5 slot design (56 mm/2.2 inches), albeit with an I/O bracket that still occupies three rows. The original SOLID card is a substantial 3.5-slot prospect; with its shroud's height measured at 68 mm/2.7 inches.

Specification sheets for SOLID CORE GeForce RTX 5080 and RTX 5070 Ti SKUs (standard and OC) advertise familiar feature sets—barring a difference in height, the usual SOLID provisions are present. Highlights include a vapor chamber-based "IceStorm 3.0 Advanced Cooling" solution, BladeLink Fans, 12V-2x6 Safety Light, and SPECTRA RGB Lighting. Circa-CES 2025, NVIDIA and its board partners were keenly advertising some "SFF-Ready" products, but ZOTAC's flagship and high-end "Blackwell" GB203 GPU-based models are distinct space fillers—even in 2.5-slot form. The company's GeForce RTX 5070 SOLID design exists as a proper 2-slot solution; VideoCardz believes that a variation of this shroud will be attached to upcoming GeForce RTX 5060 Ti models.

A South Korea-based hardware enthusiast—Harukaze5719—has discovered a curious listing of ZOTAC's GeForce RTX 5090 SOLID OC model on a Chinese auction site (asking price: ~$4175 USD). This finding was shared with their audience, via a social media post—a screenshot was accompanied by harukaze5719's short and succinct message: "OMG..." Officially, NVIDIA and its board partners cater to the Chinese hardware market with a restricted variant of the flagship "Blackwell" GPU—GeForce RTX 5090D. Despite under-the-hood nerfing, this region-exclusive model still offers enviable performance (when pushed).

The "full fat" GeForce RTX 5090 GPU appears to be an even hotter commodity—with demand (at launch) exceeding far exceeding supply. ZOTAC's South Korean branch warned potential customers about difficult conditions almost two weeks ahead of Blackwell's market debut on January 30. Harukaze5719 has likely expressed semi-personal frustration over apparent South Korea market-destined ZOTAC stock turning up for sale in China. So-called "Chinese GPU shopping tourists" could have made the journey to a South Korean PC hardware store, with their sole objective being the acquisition of GeForce RTX 5090 graphics cards. Tom's Hardware has gathered various related tidbits from Japanese and Taiwanese news sources—where local TV coverage explored the events of last week's launch event.

ZOTAC unveiled its full lineup of NVIDIA GeForce RTX 50 series graphics cards at CES 2025, including the full the new AMP Extreme INFINITY models and the whole new SOLID series of graphics cards. According to ZOTAC, the SOLID series uses cooling technologies derived from the flagship model and represents a high-performance graphics card in a minimalist package. As far as we understood, the SOLID series is meant to be the working horse of Zotac graphics card lineup, offering both performance and durability, while the AMP Extreme INFINITY will be the flagship series with all the bells and whistles. Currently, ZOTAC will offer GeForce RTX 5090, 5080, and 5070 Ti will be offered in the AMP Extreme INFINITY series and SOLID models, while the 5070 products will be offered only in SOLID series.

ZOTAC also turned a new page when it comes to design, breaking away from the traditional design of the graphics card by going for elegance and simplicity, making them more suitable for current trend of "sleek, designer-like premium PCs". With the AMP Extreme INFINITY series, ZOTAC is implementing a die-cast metal backplate with flow-through air channels, Infinity Mirror, and SPECTRA 2.0 ARGB lighting. Both the AMP Extreme INFINITY and the SOLID series will now have rounded corners, as these both look better and take up less space, which could be important to system integrators.