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AMD CTO Teases Memory Upgrades for Revised Instinct MI300-series Accelerators

Brett Simpson, Partner and Co-Founder of Arete Research, sat down with AMD CTO Mark Papermaster during the former's "Investor Webinar Conference." A transcript of the Arete + AMD question and answer session appeared online last week—the documented fireside chat concentrated mostly on "AI compute market" topics. Papermaster was asked about his company's competitive approach when taking on NVIDIA's very popular range of A100 and H100 AI GPUs, as well as the recently launched GH200 chip. The CTO did not reveal any specific pricing strategies—a "big picture" was painted instead: "I think what's important when you just step back is to look at total cost of ownership, not just one GPU, one accelerator, but total cost of ownership. But now when you also look at the macro, if there's not competition in the market, you're going to see not only a growth of the price of these devices due to the added content that they have, but you're -- without a check and balance, you're going to see very, very high margins, more than that could be sustained without a competitive environment."

Papermaster continued: "And what I think is very key with -- as AMD has brought competition market for these most powerful AI training and inference devices is you will see that check and balance. And we have a very innovative approach. We've been a leader in chiplet design. And so we have the right technology for the right purpose of the AI build-out that we do. We have, of course, a GPU accelerator. But there's many other circuitry associated with being able to scale and build out these large clusters, and we're very, very efficient in our design." Team Red started to ship its flagship accelerator, Instinct MI300X, to important customers at the start of 2024—Arete Research's Simpson asked about the possibility of follow-up models. In response, AMD's CTO referenced some recent history: "Well, I think the first thing that I'll highlight is what we did to arrive at this point, where we are a competitive force. We've been investing for years in building up our GPU road map to compete in both HPC and AI. We had a very, very strong harbor train that we've been on, but we had to build our muscle in the software enablement."

Microsoft DirectX Team to Introduce "DirectSR" at GDC 2024

According to a Game Developers Conference (GDC) 2024 schedule page, Microsoft is planning to present next-gen technologies with their upcoming "DirectX State of the Union Ft. Work Graphs and Introducing DirectSR" presentation. Shawn Hargreaves, Direct3D's Development Manager and Austin Kinross (PIX Developer Lead, Microsoft) are scheduled to discuss matters with representatives from NVIDIA and AMD. Wessam Bahnassi, a "20-year veteran in 3D engine design and optimization," is Team Green's Principal Engineer of Developer Technology. Rob Martin, a Fellow Software Engineer, will be representing all things Team Red—where he leads development on implementations for GPU Work Graphs. According to GDC, the intended audience will be: "graphics developers or technical directors from game studios or engine companies."

Earlier this month, an "Automatic super resolution" feature was discovered in Windows 11 Insider Preview build (24H2)—the captioned part stated: "use AI to make supported games play more smoothly with enhanced details," although further interface options granted usage in desktop applications as well. Initial analysis and user impressions indicated that Microsoft engineers had created a proprietary model, separate from familiar technologies: NVIDIA DLSS, AMD FSR and Intel XeSS. It is interesting to note that Team Blue is not participating in the upcoming March 21 "DirectX State of the Union" panel discussion (a sponsored session). GDC's event description states (in full): "The DirectX team will showcase the latest updates, demos, and best practices for game development with key partners from AMD and NVIDIA. Work graphs are the newest way to take full advantage of GPU hardware and parallelize workloads. Microsoft will provide a preview into DirectSR, making it easier than ever for game devs to scale super resolution support across Windows devices. Finally, dive into the latest tooling updates for PIX."

AMD's Dr. Lisa Su to Deliver Opening Keynote at Computex 2024

COMPUTEX 2024, a global leading technology exhibition, featuring AIoT applications, generative AI & and startup ecosystems, will take place from June 4th to 7th at the Taipei Nangang Exhibition Center Halls 1 and 2. Themed "Connecting AI," this year's exhibition focuses on the latest global AI technologies and industry trends. The show will attract 1,500 international and local exhibitors using 4,500 booths. The Opening Keynote will be delivered by Dr. Lisa Su, Chair and CEO of AMD, on the morning of June 3rd to set the stage for the event.

COMPUTEX 2024: Global Tech Giants Unite, Paving the Way for the Era of the AI Ecosystem
2024 is acclaimed as the AI PC era, with the development of artificial intelligence propelling products like AI PCs, AI servers, and AI smartphones to thrive in the market. This year's COMPUTEX covers six major themes: AI computing, Advanced Connectivity, Future Mobility, Immersive Reality, Sustainability, and Innovations. Collaborating with international technology powerhouses, including Acer, ASRock, ASUS, Delta, Gigabyte, G.Skill, Intel, MSI, Pro Gamersware, and more, shapes the AI ecosystem. Moreover, the InnoVEX exhibit for startups will connect innovative teams from around the globe, sparking cross-industry collaboration and revitalizing AI technology with fresh energy.

Zen 6 & RDNA 5 Linked to AMD "Medusa" Ryzen Client CPUs

The mysterious Zen 6 "Morpheus" processor architecture was leaked accidentally by an AMD engineer's LinkedIn profile—news outlets picked up on this information last April. Naturally, Team Red's next priority is Zen 5—the latest reports suggest that two different chiplet designs are penciled in for mass production within the second quarter of 2024. Last September, insiders claimed that a proposed EPYC 9006 "Venice" CPU series was based on the sixth-gen microarchitecture. Everest/Olrak_29 has revealed various bits of speculative material regarding futuristic "Ryzen Client" processor designs since the start of 2024.

The latest postings to social media posit that AMD has selected an RDNA 5-based integrated graphics solution (possibly occupying a tile), thus "skipping RDNA 4" on their "Medusa" lineup of Ryzen Client processors. Leaked Microsoft documents revealed that its Xbox hardware design division was considering RDNA 5 for next-gen console specs. Medusa's CPU aspect is allegedly populated by Zen 6 "Morpheus" cores—as claimed in a January tweet. A new package design was also riffed on at the time: "Yes, I have teased this before...Medusa will use 2.5D interconnect with a much higher bandwidth," instead of a "traditional" multi-die design. Industry speculation has AMD's Zen 6 client architecture linked to a loose 2025/2026 launch window.

PowerColor Hellhound Radeon RX 7900 GRE OC Lined up for Possible EU Wide Release

It seems that AMD and its board partners are continuing to rollout new custom graphics cards based on the formerly China market exclusive Radeon RX 7900 GRE 16 GB GPU—PowerColor unleashed its fiendish flagship Red Devil model as one of last September's launch options. Their Chinese website has been updated with another Navi 31 XL entry—Hellhound Radeon RX 7900 GRE OC. This design sits below the Red Devil in the company's graphics card product and pricing hierarchy; providing excellent cooling performance with fewer frills. The latest custom RX 7900 GRE card borrows PowerColor's existing demonic dog design from the mid-tier Hellhound RX 7800 XT and RX 7700 XT models. The Hellhound enclosure deployed on Radeon RX 7900 XTX and RX 7900 XT GPUs is a much chunkier affair.

The PowerColor Hellhound Radeon RX 7900 GRE OC has also popped up on a couple of UK and mainland Europe price comparison engines (published 2024-01-30), so it possible that a very limited release could occur across a small smattering of countries and retail channels—Proshop Denmark seems to be the first place with cards in stock, pricing is €629.90 (~$682) at the time of writing. The Radeon RX 7900 GRE (Golden Rabbit Edition) GPU sits in an awkward spot between the fancier Navi 31 options, and Navi 32 siblings—AMD and its AIB partners have reduced MSRPs in Europe, possibly in reaction to the recent launch of NVIDIA's GeForce RTX 40 SUPER series. We are not sure if this initiative has boosted the RX 7900 GRE's popularity in this region, since very few outlets actually offer the (XFX-produced) reference model or Sapphire's Pulse custom design.

AMD Attempts to Resolve Radeon RX 6750 GRE Supply Issues in China

According to a recent MyDrivers news piece, graphics card models based on AMD's China-exclusive Radeon RX 6750 GRE GPU are "selling like hotcakes" in the region. Team Red's Radeon RX 6750 GRE was released last October, and made available in two memory configurations: 10 GB with a recommended starting price of 2219 RMB (~$312), and 12 GB going for 2379 RMB (~$335). Industry experts were surprised to hear about the mid-range Navi 22 (RDNA 2) GRE card becoming a popular choice in mainstream and budget-conscious gaming circles—as of early January, AMD has taken the unusual step of delaying its Radeon RX 7600 XT launch in China.

Chinese hardware news outlets are reporting that the 12 GB variant is selling for as low as 2239 RMB (~$315) at select retail sites—customers are reported to be snapping these cards up due to an irresistible "price-to-performance ratio," despite onboard technology being almost three years old. AMD is reported to be implementing a "strict" price control policy to prevent unbalanced supply conditions—Wccftech suggests that adjustment "instructions" have been sent out to AIB partners. The MyDrivers article points out that the policy adjustments will take time to stabilize Radeon RX 6750 GRE prices—the aforementioned 2239 RMB shop offers were still live late last week (report is dated January 26).
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