
AMD's Radeon RX 9070 XT Shatters Sales Records, Outperforming Previous Generations by 10X
In a recent interview with ASUS China Manager Tony Yu on Bilibili, AMD CEO Dr. Lisa Su revealed that the company's latest RDNA 4-based Radeon RX 9070 XT GPU has achieved remarkable success, with first-week sales surpassing previous generations by tenfold. "I'm very proud of the team on RDNA 4," said Dr. Su, adding, "When we design a new architecture, we plan its core features years in advance. For RDNA 4, our goal was to deliver top-tier gaming performance at an accessible price, allowing more gamers to experience this technology. The 9070 XT has been a fantastic success—it's the No. 1 selling AMD Radeon GPU in its first week, with sales 10 times higher than past generations."
While rumors suggested AMD sold 200,000 Radeon RX 9000 GPUs at launch, the company clarified that this figure was never shared, basically dismantling the rumor. When (and if) we get the official concrete sales numbers, it will show just how much of a significant milestone has been achieved by Team Red. Notably, in some specific markets like Japan, AMD has captured nearly 50% of the market share with the RX 9070 series—a first for the company. Dr. Su confirmed that AMD is ramping up production to meet surging demand. "We are very excited and increasing manufacturing to ensure more gamers can access our GPUs," she said. This move is expected to stabilize supply and pricing. Additionally, AMD hinted at more RDNA 4 releases, likely including the Radeon RX 9060 series, which will come in 16 GB and 8 GB variants later this year. With competitive pricing and strong performance, AMD's latest GPUs are well-received by the gaming community despite no high-end competition for NVIDIA's top SKUs.
While rumors suggested AMD sold 200,000 Radeon RX 9000 GPUs at launch, the company clarified that this figure was never shared, basically dismantling the rumor. When (and if) we get the official concrete sales numbers, it will show just how much of a significant milestone has been achieved by Team Red. Notably, in some specific markets like Japan, AMD has captured nearly 50% of the market share with the RX 9070 series—a first for the company. Dr. Su confirmed that AMD is ramping up production to meet surging demand. "We are very excited and increasing manufacturing to ensure more gamers can access our GPUs," she said. This move is expected to stabilize supply and pricing. Additionally, AMD hinted at more RDNA 4 releases, likely including the Radeon RX 9060 series, which will come in 16 GB and 8 GB variants later this year. With competitive pricing and strong performance, AMD's latest GPUs are well-received by the gaming community despite no high-end competition for NVIDIA's top SKUs.