You've probably heard about the recent issues regarding PewDiePie (handle of one of the most popular gaming YouTubers, Felix Kjellberg) and Campo Santo (Firewatch). The company issued a copyright strike for the YouTuber's streaming of their game, where Kjellberg used racist terms which Campo Santo didn't feel they should be in any way associated with. YouTube accepted the copyright strike, taking the video down. Legally, Campo Santo (and any video game company for that matter) can do such a thing. Kjellberg, however, is particularly worried because, as he said, "It's a pretty big deal. If I get more than three of them, my channel will shut down." As a response, users started review bombing Firewatch on Steam - id est, posting negative review after negative review, or changing their positive reviews for negative ones, so as to diminish the game's score in the light of what they see as a reprimandable action from Campo Santo.