Remember when we brought you coverage of Gigabyte's watercooling-built Z390 Aorus Xtreme Waterforce motherboard? At the time, we expected its design and feature set to place it some $100-$150 above the original Z390 Aorus Xtreme. Well, color us surprised, as it's being sold not at some $650-$700, but at a staggering $899 if you're lucky enough to live on the other side of the pond (speaking as a Portuguese man over here), or for an outrageous €1087 ($1247) here in my home country of Portugal. And I'm not even kidding.

Perhaps this is part of Gigabyte's push for higher profitability, via higher ASP (Average Selling Price) of its products in order to increase margins, especially on high-tier or halo products. Still, this pricing seems silly. We'll see if the market agrees with the valuation GIGABYTE is throwing behind its Z390 Aorus Xtreme Waterforce motherboard.