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Legislation Introduced to Restore America's Printed Circuit Board Industry after Two Decades of Decline

The bipartisan Protecting Circuit Boards and Substrates Act of 2023 introduced by Representatives Blake Moore (R-UT-1) and Anna Eshoo (D-CA-16) finishes the job the CHIPS Act began by incentivizing investment in the domestic printed circuit board (PCB) industry. This bill is a necessary follow-on to the CHIPS Act: without a trusted, reliable domestic source of PCBs and substrates, computer chips don't connect to end use electronic devices.

Domestic PCB production shrunk over the past 20 years, falling from 30% to barely 4% of the world's supply. Ninety percent of the world's supply now comes from Asia…56% in China alone.

Taiwanese PC Makers are Expecting Improved Sales in the Second Half of 2023

According to Taiwanese United Daily News, Acer and ASUS are expecting the downturn in PC sales to turn around in the second half of the year. That said, Acer reported its worst results in years for the first quarter this year and ASUS is expected to follow suit, when its first quarter earnings numbers are released on Friday this week. The slow sales for both companies are expected to continue for the first half of 2023, but according to the report, there should be an improvement in the second half of the year.

That said, both companies are betting on improved sales of not just PCs to improve their books, as Acer is hoping to sell more displays, while ASUS is focusing on its component business. ASUS has already seen a small improvement in component sales, which the company is hoping is the first signs of a stabilising components market, with more of its potential customers upgrading their systems. That said, with certain components like graphics cards still being priced at levels that many consumers aren't willing to pay for the performance on offer, it might be a slower recovery than these companies are expecting.

Component Suppliers Suggest That NVIDIA is Taking a Relaxed Approach with RTX 40-Series Production

Two of NVIDIA's providers of Outsourced Semiconductor Assembly and Test (OSAT) services are of the opinion that Team Green is happy to stay the course with its Ada Lovelace GPU production schedule. The backend providers Siliconware Precision Industries (SPIL) and King Yuan Electronics (KYEC) have not been given any new instructions with regard to shifts (up or down) in component assembly output. It is theorized that NVIDIA is aiming to clear any stock backlogs of graphics card models featuring previous generation architecture - namely the second gen GeForce RTX 30-series, built on Ampere.

The retail demand for the newly released GeForce RTX 4070 cards has been mild, to say the least - with plenty of inventory remaining on the shelves in the States. Critical reception of the midweight GeForce RTX GPU has also been middling - many have advised that budget conscience buyers should potentially look elsewhere. The market for discrete graphics card is in a fairly healthy state at the moment, with major production issues and fractured supply chains becoming lesser concerns for electronics manufacturers. NVIDIA has the advantage of being a market leader, and seems to be quite content with proceedings - but their analysts are very likely keeping an eye on the RTX 4070 sales figures. Its products are out and readily available - no need to change direction too sharply.
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