PlayerUnknown's Battlegrounds (PUBG) is a game that has been in the limelight mainly for the unexpected success it achieved in the Steam platform, passing unexpected milestones in the sales department (around 10 million copies sold) and in maximum concurrent players (1,645,460). However, the game has also seen its fair share of problems due to technical or balancing reasons. If there is one circumstance of public outcry that could have been avoided, though, it's the latest: Chinese players have review-bombed PUBG due to the addition of in-game ads. On which we had a more in-depth editorial sometime ago, if you want to take a look.

Review bombing isn't new, and started even before the latest high-profile event of the sort, around Campo Santo's Firewatch. The in-game ads are only present in loading screens, and point towards a third-party VPN service, which promises better internet connections to thousands of Chinese players when connecting to non-asian servers. For now, the ads seem to be limited to the Chinese crowd; there's a chance these ads could expand to other, non-China based players, although that is looking increasingly likely, considering the overall response from the affected portion of PUBG's player-base - the game now counts with more than 26 thousand negative reviews, with the vast majority of those hitting the game since September 29th (not exclusively due to the in-game ads, but those are the most pervasive argument in the reviews.)

The "Scene", self-styled "Robin Hood" hackers of the computer world allegedly fighting for you and me, who first made the no-CD crack and then the cracked DRM, are starting to target the intrusive adverts that are now appearing in today's hottest game titles such as the latest Deus Ex: