Wow. When I first got this stick I thought its major point is having the football theme. But after seeing the benchmarks I think this stick is a great choice for everybody who wants fast transfers. With over 23 MB/s average read rate, this is the speed record of all the sticks we tested so far. Even faster than OCZ's product which costs more than twice as much.
The football theme - you love it or you hate it. It's completely personal preference.
Not only is the Football Disk fast, it is also very rugged. The whole stick is made out of rubber which is similar to the Corsair Flash Voyager. After using the stick for a while I'm convinced that it takes quite some abuse to break it. Even if you do, A-DATA gives you a lifetime warranty.
With prices and sizes ranging from tiny 256 MB @ $15 up to 2 GB @ $53 everybody can find what suits him. Personally I would recommend the 1 GB version which has the best price/performance ratio.