Monday, November 28th 2011
![AMD](https://tpucdn.com/images/news/amd-v1723816949774.png)
AMD Teams Up With Patriot And VisionTek To Take Radeon DDR3 Memory To Retail Channel
In August, we got a first glimpse of AMD Radeon-branded DDR3 memory modules sold at select stores in Japan. At the time, AMD denied plans of directly selling AMD-branded memory to customers, and that it was determining if the sale of AMD Radeon-branded memory through channel partners is a viable opportunity. Today there is concrete evidence that AMD wants to go directly to customers with their DDR3 memory products, and has partnered with two well known companies in its effort.
Presenting a more polished AMD memory module lineup. The first ones (pictured in the link above) looked not much more than bare, generic-looking DDR3 modules with Radeon logo stickers. The new ones look better designed for customers, since good product design pays heavily in the retail channel. The new modules use black colored PCBs, metal heatspreaders, and red colored full-length stickers. A confirmation that these products are headed to the retail channel is the box. OEMs don't buy memory modules in boxes, they buy them in trays. AMD has a nice-looking product box design with a carbon-fiber pattern and appropriate branding.What does AMD-branded memory bring to the table that most other brands don't? To begin with, AMD claims that they will be rock-stable with AMD processor platforms. Next, they lack Intel XMP profiles, and instead use either high-spec JEDEC profiles, or AMD Black Edition profiles to achieve high DRAM speeds. AMD memory modules are designed to work with AMD Overdrive software to allow fine-tuning of various memory parameters such as clock speeds, voltages, and timings. Also featured are high-speed data transfer based on 8n-prefetch pipelined architecture, Bi-directional differential data strobe (DQS and /DQS), DLL aligns DQ and DQS transitions with CK transitions, and Internal self-calibration.
AMD is partnering two rather familiar brands. First is Patriot Memory, we suspect that Patriot Memory is the OEM behind AMD branded modules. Patriot is a reputed memory vendor among enthusiasts, and can deliver in volumes. The other partner is VisionTek. A well-known AMD Radeon graphics card vendor, VisionTek has the distributor base needed to market these modules. VisionTek could even sub-brand these modules.
AMD has three lines of memory module products, tabled below:
Presenting a more polished AMD memory module lineup. The first ones (pictured in the link above) looked not much more than bare, generic-looking DDR3 modules with Radeon logo stickers. The new ones look better designed for customers, since good product design pays heavily in the retail channel. The new modules use black colored PCBs, metal heatspreaders, and red colored full-length stickers. A confirmation that these products are headed to the retail channel is the box. OEMs don't buy memory modules in boxes, they buy them in trays. AMD has a nice-looking product box design with a carbon-fiber pattern and appropriate branding.What does AMD-branded memory bring to the table that most other brands don't? To begin with, AMD claims that they will be rock-stable with AMD processor platforms. Next, they lack Intel XMP profiles, and instead use either high-spec JEDEC profiles, or AMD Black Edition profiles to achieve high DRAM speeds. AMD memory modules are designed to work with AMD Overdrive software to allow fine-tuning of various memory parameters such as clock speeds, voltages, and timings. Also featured are high-speed data transfer based on 8n-prefetch pipelined architecture, Bi-directional differential data strobe (DQS and /DQS), DLL aligns DQ and DQS transitions with CK transitions, and Internal self-calibration.
AMD is partnering two rather familiar brands. First is Patriot Memory, we suspect that Patriot Memory is the OEM behind AMD branded modules. Patriot is a reputed memory vendor among enthusiasts, and can deliver in volumes. The other partner is VisionTek. A well-known AMD Radeon graphics card vendor, VisionTek has the distributor base needed to market these modules. VisionTek could even sub-brand these modules.
AMD has three lines of memory module products, tabled below:
37 Comments on AMD Teams Up With Patriot And VisionTek To Take Radeon DDR3 Memory To Retail Channel
Not about being the highest performer but, getting money off AMD devotees who simply want machine which is mainly AMD product based.
Sort of like Apple does.
Apple releases some new iCrap and apple devotees want it regardless of being all that or not.
Too bad I'm not using AMD cpus,nor had any plan to do so.
Could imagine at this time they would not have the financial backing to start such a venture while releasing competitive motherboards.
you will have low to middle performance first to see how much is the revenue
more than likely they want to take advantage of the AMD fans who would buy a sapphire board, a radeon card and a bulldozer cpu, also, branching off into more areas of the tech industry would look more appealing to shareholders
Also these RAM will most likely come with B.E.M.P. which should be nice for noobs and less of a hassle.
Maybe it's imprtant to reshape the image that's been broken the past few years(apart fro GPU side)
I'm a fanboy, and am not ashamed for it.
If AMD fail to maintain a competition, we'll come into an era where processor are with unreasonably price tag thanks to monopoly.
they have diversified... diversifying means good business which means more money. look it up it comes in 3 lines. the first two have optional heatspreaders. the third doesnt because it needs to radiate more heat that may be true but AMD will have synergy with this move. many people will hopefully have less compatibility issues with AMD motherboards and cpus and if for no other reason people will buy this because of an all-AMD theme or just for the consistent color theme. this should attract many consumers rather quickly