Cooler Master, a global leader in PC component manufacturing, today, announces the launch of their new Square Fan (SF) series of PC fans. Introduced as part of the MasterFan family, the new SF series of fans are equipped not only with RGB lighting, but features designed to enhance user experience in installation and performance.

Three new fans are included in the new SF series, the MasterFan SF120R RGB, SF120R ARGB and the SF360R ARGB. All three fans feature Cooler Master's new square fan design, while the SF360R ARGB fan incorporates multiple fans in an All-In-One frame. The entire SF series features rubber pads around each point of connection to decreases vibration and reduce noise pollution. In addition, the SF series of fans are designed to be compatible with all current AIO liquid coolers and most computer cases.

GIGABYTE rolled out the Aorus ATC800 air CPU cooler. Its design involves a conventional aluminium fin-stack tower-type heatsink that's ventilated by two pre-installed custom-design fans in push-pull arrangement. A plastic shroud covers the top of the fin-stack, and frames the two fans. The top-plate is studded with an RGB LED diffuser. The two fans come with RGB LED lighting, too. All three lighting elements take input from a single 3-pin addressable RGB source.

Six 6 mm-thick nickel-plated copper heat pipes make direct contact with the CPU at the base, conveying heat through the aluminium fin-stack. Each of the two 120 mm double ball-bearing fans take in 4-pin PWM input, spin between 600 to 2,000 RPM, push 14.05 to 51.7 CFM of air-flow, with a noise output ranging between 18 to 31 dBA. Measuring 139 mm x 107 mm x 163 mm, the cooler weighs 1.01 kg. It offers 37.4 mm of clearance to the memory module installed closest to the CPU socket. The cooler is rated for thermal loads of 200 W. Among its sockets supported are AM4, LGA2066, and LGA115x. The company didn't reveal pricing.

Building on the enormous success of the ASRock Steel Legend motherboard series, ASRock is pleased to expand the range with the new Z390 Steel Legend. Based on the proven Steel Legend design philosophy, the Z390 provides the most in demand features, taking advantage of a wide array of materials, components and technologies to ensure stable and reliable performance.

Cooling and usability were the focal points in the Z390 Steel Legend design process. The Z390's shaped PCB design is not only attractive but also provides easier access to SATA ports. The board's large and impressive XXL Aluminum Alloy Heatsinks enhance stability and overclocking potential. Dual full coverage M.2 SSD heatsinks dissipate heat efficiently to ensure your high speed drives always work at their best.

Raidmax today unveiled the Atilla, a mid-tower case with its most interesting bit up front - a faux brushed-aluminium panel accented by two vertical RGB LED strips with a patterned diffuser. The left side panel is tempered glass. The entire case is raised from the front at a tilt of roughly 5 degrees, possibly to make it look bigger than it is. Inside, it features a conventional horizontally partitioned layout with the top compartment holding the motherboard tray, and the bottom one with drive bays and a PSU bay.

The motherboard tray of the Raidmax Atilla serves up room for add-on cards up to 35.5 cm in length, and CPU coolers up to 17 cm in height. Storage includes two 2.5-inch mounts, and two 3.5-inch drive bays that can each hold 2.5-inch drives. Ventilation includes three 120 mm front intakes, two 120 mm top exhausts, and a 120 mm rear exhaust. An in-build addressable RGB controller lets you control not just the two front lighting strips, but four additional 3-pin ARGB devices. Front panel connectivity includes three USB 3.0 ports, HDA jacks, and a button to cycle through the RGB lighting's presets. The case measures 383 mm x 205 mm x 484 mm (WxDxH), although some of its height is due to the incline. The company didn't reveal pricing.

DIYPC, leading professional manufacturer of computer cases and accessories, introduces the DIY-Line-RGB mid-tower with pre-installed addressable RGB LED 120mm cooling fan and addressable RGB LED strip with offering stunning RGB lighting. The DIYPC DIY-Line-RGB comes with an integrated RGB controller with AURA adapter to control and customize RGB lighting with the built-in lighting effects or connect to the motherboard ARGB header for software control. The DIYPC DIY-Line-RGB also sports a tempered glass panel offering a premium look like those of more expensive gaming cases but at an affordable price point. The DIYPC DIY-Line-RGB will have an MSRP of $89.99.

The DIYPC DIY-Line-RGB is a mid-tower chassis that supports up to a full ATX motherboard. It comes with a pre-installed addressable RGB LED 120mm cooling fan in the rear and an addressable RGB LED strip on the front panel for stunning RGB illumination. The integrated RGB controller with AURA adapter which offers 7 different color modes and 3 lighting effects - flashing, breathing, and stable.