The player is suppose to give Apple a run for its money. While the iPod is very easy to remember, LG decided to name their player MFJM53. It comes with a 1.77 inch 262k color, touch-sensitive OLED screen, so there are no controls on the outside. This may be reason enough for some of us to loose some weight since our chubby fingers may not hit every button correctly. The player supports WMA (with and without DRM), MP3, WAV and OGG. Watching MPEG 4 AVI files is possible as well. The player can be had in black or white (wonder where they got that idea from?), is weights 88g and measures 10.1 x 4.8 x 1.4cm. No word on actual availability or pricing.