Intel's Taiwan office quashed media reports of its Core i3 "Ivy Bridge" processor being launched in August, stating that the new 22 nm mainstream chips are on course for a June 24 launch. The company also reiterated that the targets Intel set for the proliferation of Ultrabook by the end of 2012, that of 40 percent of consumer notebook market consisting of Ultrabook, hasn't changed. Intel's 22 nm Core i3 processor could play a key role in that, since it facilitates cheaper Ultrabook designs. The Core i3 "Ivy Bridge" family consists of value dual-core parts based on Intel's newest processor architecture.