Once a leading SSD vendor, OCZ is finding itself in trouble from two fronts, an increasingly competitive market landscape with the entry of big names such as Samsung, Seagate, and WD; and legal irritants with the SEO. The company is reportedly putting its consumer SSD business up for sale, and Toshiba is emerging to be a front-runner for buying it out. Such a deal could see Toshiba acquiring OCZ's consumer SSD division, and the various brands associated with it, including its Indilinx-Barefoot derived SSD controllers, which are still quite competitive. SSDs could proliferate further with the upcoming SATA-Express standards.