Thursday, December 19th 2013

ASUS Radeon R9 290X DirectCU II OC Launched
ASUS announced its Radeon R9 290X DirectCU II series graphics cards, which include a model that sticks to AMD-reference clocks (up to 1000 MHz core, 5.00 GHz memory), and one that offers factory-overclocked speeds of up to 1050 MHz core, and 5.40 GHz memory, the DirectCU II OC. The card features a completely non-reference design, with a PCB designed in-house by ASUS, which features a 10-phase VRM, which draws power from a combination of 6-pin and 8-pin PCIe power connectors. The features Samsung-made GDDR5 memory chips. There's 4 GB of memory on board, across a 512-bit wide memory interface.
The DirectCU II cooling solution is nearly identical to the one deployed on the recently launched GeForce GTX 780 Ti DirectCU II OC. It features a large aluminium fin-stack heatsink to which heat is fed by 8 mm-thick nickel-plated copper heat pipes. The heatsink is ventilated by a pair of 92 mm fans, one of which features ASUS's unique lateral+axial hybrid impeller, called CoolTech. Niceties include a back-plate, and an all-black cooler shroud, with sheets of red and gold stickers, so you could style the card the way you want to. The card is expected to be priced as low as 499€.
The DirectCU II cooling solution is nearly identical to the one deployed on the recently launched GeForce GTX 780 Ti DirectCU II OC. It features a large aluminium fin-stack heatsink to which heat is fed by 8 mm-thick nickel-plated copper heat pipes. The heatsink is ventilated by a pair of 92 mm fans, one of which features ASUS's unique lateral+axial hybrid impeller, called CoolTech. Niceties include a back-plate, and an all-black cooler shroud, with sheets of red and gold stickers, so you could style the card the way you want to. The card is expected to be priced as low as 499€.
32 Comments on ASUS Radeon R9 290X DirectCU II OC Launched
At this point in time, crypto mining seems to be dictating pricing and availability of AMD cards, as such it doesn't really impact Nvidia to any great extent. They could price the 780 Ti at $400 and it still wouldn't take any meaningful percentage of sales from AMD since most cards are destined for mining or mining+gaming. Anyone not interested in mining and in the market for a high end graphics board is still limited to what is actually available which is why 780's still sell - they are both plentiful in relation to the Hawaii based cards, have more AIB options, and thanks to price gouging by (r)etailers are competitive in price in many markets.
I personally like the reference design and even when I cranked the fan to 100% just to see what it sounded like, it was not a whining, jet like sound at all. In fact, it is no noisier than any other card I heard when the fans where running at or near 100%. (Be interesting to see what this card sounds like with both fans running at 100%.)
The fact that you don't have any of the common problems that most R290/R290X owners face makes you very lucky. Heat, loud fan, and throttling will be enough to turn any loyal AMD'er to the green side, heck, even me. But I'm just biding my time and timing seems ripe for the picking once all the non-reference cards come out.