Thursday, June 5th 2014
AMD Sends New Mobile APUs to the Edge of Space and Back
To celebrate the introduction of its new 2014 AMD Performance Mobile APUs designed for ultrathin and high-performance mobile PCs, AMD yesterday launched its all-new enthusiast-class Accelerated Processing Unit (APU) for notebooks (formerly codenamed "Kaveri") to the edge of space, symbolically expanding the physical environment of mobile computing in parallel to how AMD expanded the performance envelope of mobile computing through its new APU design.
The new mobile APUs mark the debut of Heterogeneous System Architecture (HSA) features and Mantle gaming support for mobile devices, establishing these APUs as AMD's most advanced mobile computing technology to-date.
Moosburg, Germany, near Munich, was the lift-off site for a 2 meter wide AMD-branded, helium-filled balloon containing a new AMD A-Series APU for notebooks, which reached the heights of 36,240 meters (118,900 feet) before floating gently back to earth 1 hour and 47 minutes later. The balloon also included a payload container equipped with HD cameras and an advanced GPS system, to capture images and video of the journey from the APU's perspective and track the balloon's location.
"After the success of the AMD A-Series APU family (codename: 'Kaveri') in the channel segment in EMEA, we are proud to bring advanced features like the heterogeneous system architecture (HSA) and Mantle gaming support to sleek, power-efficient portable form factors," said Mario Silveira, director of consumer sales AMD EMEA. "This incredible initiative to launch the first APU for notebooks with HSA features, to the edge of space has been welcomed and supported by our partners Acer and expert who, just like us, want to be the first to celebrate new technologies and offer superior performance, stunning graphics and efficient power use to consumers."
Upon its return to earth approximately 28 km (17 miles) from where it was originally launched, the AMD and Acer teams retrieved the HD cameras and, with the help of the new and powerful AMD-based Acer Aspire E5-551G notebook, screened all available images and video to create and upload a 90-second video of the processor's incredible journey.
"We are excited to be part of such a unique way to introduce a product into the market," said Wilfried Thom, Region Manager Central Europe. "Acer, always at the forefront in bringing innovative PC solutions to the market, is pleased to be among the first PC manufacturers to introduce the new AMD 2014 Performance APUs in the high-performance mobile PC space in EMEA."
The Acer Aspire E5-551G notebook, based on a new AMD 2014 Performance Mobile APU, will be available starting in mid-June through specialised retail cooperation expert in Germany, and shortly thereafter throughout the EMEA region.
The new mobile APUs mark the debut of Heterogeneous System Architecture (HSA) features and Mantle gaming support for mobile devices, establishing these APUs as AMD's most advanced mobile computing technology to-date.
"After the success of the AMD A-Series APU family (codename: 'Kaveri') in the channel segment in EMEA, we are proud to bring advanced features like the heterogeneous system architecture (HSA) and Mantle gaming support to sleek, power-efficient portable form factors," said Mario Silveira, director of consumer sales AMD EMEA. "This incredible initiative to launch the first APU for notebooks with HSA features, to the edge of space has been welcomed and supported by our partners Acer and expert who, just like us, want to be the first to celebrate new technologies and offer superior performance, stunning graphics and efficient power use to consumers."
Upon its return to earth approximately 28 km (17 miles) from where it was originally launched, the AMD and Acer teams retrieved the HD cameras and, with the help of the new and powerful AMD-based Acer Aspire E5-551G notebook, screened all available images and video to create and upload a 90-second video of the processor's incredible journey.
"We are excited to be part of such a unique way to introduce a product into the market," said Wilfried Thom, Region Manager Central Europe. "Acer, always at the forefront in bringing innovative PC solutions to the market, is pleased to be among the first PC manufacturers to introduce the new AMD 2014 Performance APUs in the high-performance mobile PC space in EMEA."
The Acer Aspire E5-551G notebook, based on a new AMD 2014 Performance Mobile APU, will be available starting in mid-June through specialised retail cooperation expert in Germany, and shortly thereafter throughout the EMEA region.
24 Comments on AMD Sends New Mobile APUs to the Edge of Space and Back
Among others. Can't insert images for some reason.
Anyway not bad actully. That's pretty much gaming on IGP. How much is it supposed to cost again?
Too bad finding laptops with AMD chips at these parts is always hard. Intels as far the eye can see.
I don't usually trust Anandtech when it come to reviewing AMD or Nvidia products. Anandetch have stronger than usual relations with Intel. I don't think I've seen a review that shows the 7600p losing against any Intel chip in gaming.
AMD, Dead? :roll:
Go sit in the corner, Intel fanboi's!! :laugh:
BTW, the end of that Video? Made me laugh. Could not have planned it any better!
Is this supposed to be PR for APUs? I don't see how putting it on a balloon makes it any more interesting than it already is. Tell me that it's controlling a satellite and you might get my attention. :p
Now, a nice, well built laptop with the fx-7600p, on the other hand, would be amazing. Im thinking something along the lines of the nice dell latitudes, such as the e6440, the thinkpad t series, or maybe the x230, you get the idea.
i liked the man in a space suit (why?)
the sheep at the end that had no fear.
and the 4 bits of fishing line used to mount the chip. (that's what i call low budget)
as for the actual chip.
if it can provide good performance and let people game on a laptop without burning their legs off then that has to be a good thing.
No, seriously, it supposed to ship in H1 2014..... so this month?