Thursday, October 27th 2016

Apple Unveils Groundbreaking New MacBook Pro

Apple today introduced the thinnest and lightest MacBook Pro ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina-quality Multi-Touch display called the Touch Bar. The new MacBook Pro features Apple's brightest and most colorful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It's also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user's fingertips and adapts when using the system or apps like Mail, Finder, Calendar, Numbers, GarageBand, Final Cut Pro X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.
"This week marks the 25th anniversary of Apple's first notebook; through the years each generation has introduced new innovations and capabilities, and it's fitting that this all-new generation of MacBook Pro is the biggest leap forward yet," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made."

Thinnest and Lightest MacBook Pro Ever
Building on innovations pioneered in MacBook, the new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 percent thinner and 23 percent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 percent thinner and 20 percent less volume than before, and weighing just four pounds, is nearly half a pound lighter.

Touch ID Comes to the Mac
Integrated into the power button is the convenience and security of Touch ID, one of the great features customers have come to know and love from their iPhone and iPad. Once you enroll your fingerprint in Touch ID on your MacBook Pro, you can quickly unlock your Mac, switch user accounts and make secure purchases with Apple Pay on the web with a single touch. Touch ID enables a quick, accurate reading of your fingerprint and uses sophisticated algorithms to recognize and match it with the Secure Enclave in the new Apple T1 chip.

Apple's Brightest, Most Colorful Notebook Display
The best Mac display ever delivers images that are more vivid, reveal even greater detail and appear more lifelike than ever. As thin as a MacBook display at .88 mm, the Retina display on the new MacBook Pro at 500 nits of brightness, is an amazing 67 percent brighter than the previous generation, features 67 percent more contrast and is the first Mac notebook display to support a wider color gamut. And with power-saving technologies like a larger pixel aperture, a variable refresh rate and more power-efficient LEDs, the display consumes 30 percent less energy than before.

The Most Powerful MacBook Pro Yet
Powerful processors, cutting-edge graphics, blazing-fast SSDs, high-speed memory and an advanced thermal architecture deliver amazing pro-level performance in a dramatically thinner enclosure. Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7 with eDRAM and quad-core Core i7 Intel processors deliver pro-level processing performance while conserving energy.

The new 15-inch MacBook Pro features powerful Radeon Pro discrete graphics delivering up to 2.3 times more performance than the previous generation; while the 13-inch MacBook Pro comes with Intel Iris Graphics that are up to two times faster than before. All models feature SSDs with sequential read speeds over 3 GBps and Thunderbolt 3 which consolidates data transfer, charging and twice the video bandwidth in a single port - allowing users to drive a 5K display and power their MacBook Pro with a single cable.

The New MacBook Pro Also Offers:
  • Much larger Force Touch trackpads - 46 percent larger on the 13-inch MacBook Pro and twice as large on the 15-inch MacBook Pro;
  • More responsive and comfortable typing on the keyboard with a second-generation butterfly mechanism;
  • Louder, more true-to-life sound through speakers with double the dynamic range and improved bass;
  • macOS Sierra, the world's most advanced desktop operating system, with new features like Siri integration, Universal Clipboard, Apple Pay on the web and Photos, which helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.
Pricing & Availability
  • The 13-inch MacBook Pro starts at $1,499 (US), features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today.
  • The 13-inch MacBook Pro with the revolutionary Touch Bar and Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks.
  • The 15-inch MacBook Pro starts at $2,399 (US), features the revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage, and ships in two to three weeks.
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36 Comments on Apple Unveils Groundbreaking New MacBook Pro

#1
Scrizz
Ground Breaking LOL
Posted on Reply
#2
Prima.Vera
ScrizzGround Breaking LOL
It's true actually. It breaks the ground with its price and specially PR bs.
Posted on Reply
#3
phanbuey
After 3 macbook pros ive switched back to PC and couldnt be happier. Apple has lost it lol.

Thier stupid phones still ship with a standard USB connector... HAVE FUN CONNECTING THAT, KIDS! Maybe it comes with some dongles.
Posted on Reply
#4
dorsetknob
"YOUR RMA REQUEST IS CON-REFUSED"
Its Autumn the apples are falling out of the tree's
ground breaking news it aint
IN Fact it now makes Microsofts new surface Attractive and ""QUOTE Value for the Money "
PS and you get 4 x the screen acreage for the same or less money ( maybe )
Posted on Reply
#5
slozomby
dorsetknobIts Autumn the apples are falling out of the tree's
ground breaking news it aint
IN Fact it now makes Microsofts new surface Attractive and ""QUOTE Value for the Money "
PS and you get 4 x the screen acreage for the same or less money ( maybe )
their new surface thingi isn't portable.
Posted on Reply
#6
alucasa
If that's ground breaking, AMD's zen is universe breaking.

Bullcrap.
Posted on Reply
#7
Fourstaff
Looks like they are going with AMD instead of Nvidia this time.
Posted on Reply
#8
DeathtoGnomes
13 inch at $1500? when you can get 17 inch for less than $1000...
Posted on Reply
#9
wolar
DeathtoGnomes13 inch at $1500? when you can get 17 inch for less than $1000...
The inches don't matter really , actually if you manage to put the same specs on 13inch then the 13inch should be more expensive .
Although i do agree the price is too high and i would never buy a mac but that's me.
Posted on Reply
#10
natr0n
Earth shattering performance, break neck speeds, weighs less than a feather,even more retina and mind blowingly priced.
Posted on Reply
#11
arterius2
Not that ground-breaking, the touch strip seems like a massive gimmick.
If the video from TheVerge is anything to go by

half of this guy's taps couldn't be registered, you can see him double tapping the entire video and it's annoying just watching him trying to make it work, looks like a terrible implementation to be honest.
Posted on Reply
#12
Chaitanya
arterius2Not that ground-breaking, the touch strip seems like a massive gimmick.
If the video from TheVerge is anything to go by

half of this guy's taps couldn't be registered, you can see him double tapping the entire video and it's annoying just watching him trying to make it work, looks like a terrible implementation to be honest.
Thats nothing more than rip off of Optimus Maximus and other similar LCD/OLEd implementations in keyboards before.
Posted on Reply
#13
TheLostSwede
News Editor
At least we'll see a huge influx in USB-C/Thunderbolt 3 devices now...
Posted on Reply
#14
Frick
Fishfaced Nincompoop
So we now live in a world where MS is better at being Apple than Apple.
Posted on Reply
#15
Fourstaff
TheLostSwedeAt least we'll see a huge influx in USB-C/Thunderbolt 3 devices now...
USB-C is far better, no need to turn cable 3 times to get it to fit!
Posted on Reply
#16
TheLostSwede
News Editor
FourstaffUSB-C is far better, no need to turn cable 3 times to get it to fit!
And you own exactly how many USB-C devices? Does your PC even have it?
Posted on Reply
#17
jigar2speed
ScrizzGround Breaking LOL
They are right you know, when you smash that thing in rage, it will break the floor.... Wait a minute i mixed this thing with my garbage bin - apologies but you get the gist both are almost same
Posted on Reply
#18
jigar2speed
alucasaIf that's ground breaking, AMD's zen is universe breaking.

Bullcrap.
You do realize, this thing is with Intel CPU right ???
Posted on Reply
#19
Ferrum Master
TheLostSwedeAnd you own exactly how many USB-C devices? Does your PC even have it?
Nexus 5X is quite popular here. It comes only with a cable with type-c connectors on both ends, so it is a usual issue for them, not being able to connect to PC without need of any adapters or some sort of on air sync.

Every new phone from any maker will and already utilize type-c connector and it is handy to have it!!
Posted on Reply
#20
erixx
Amazing! With the choice of 2 core or 4 core processors!!!!! Yeaaaaaaaah right!
Posted on Reply
#21
slozomby
the trackpad is twice as large that's gotta count for something.....
Posted on Reply
#22
Prima.Vera
No numeric pad? No touch screen? Sayonara
Posted on Reply
#23
Fourstaff
TheLostSwedeAnd you own exactly how many USB-C devices? Does your PC even have it?
Ferrum MasterNexus 5X is quite popular here. It comes only with a cable with type-c connectors on both ends, so it is a usual issue for them, not being able to connect to PC without need of any adapters or some sort of on air sync.

Every new phone from any maker will and already utilize type-c connector and it is handy to have it!!
Yup, Nexus 5X user here. I think USB-C is a big step forward in terms of convenience, but not as big as from PS/2+Serial+Parallel to USB.
Posted on Reply
#24
cyneater
Maybe some AMD marketing exec's left and got jobs at apple :P
Posted on Reply
#25
qubit
Overclocked quantum bit
Apple and groundbreaking in the same sentence lol. :roll:

I have to confess I do like their iPad Pros though.
Posted on Reply
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