At CES 2018, Jabra today unveiled the Elite 65t and Elite Active 65t, the company's third generation of true wireless earbuds, built for a consistently stable wireless connection and up to 15 hours of battery life (with cradle). In launching the Elite 65t and Elite Active 65t, Jabra has reinvented a set of true wireless earbuds, incorporating its knowledge about usage, comfort and design from the first true wireless innovation. The new earbuds have a distinct focus on the voice experience, delivering superior audio quality for calls and music without wires. The products come in two versions: one for daily on-the-go use and an 'Active' version, made for training and sport.

Building on the success of the Jabra Elite Sport - the best-selling, most technically advanced true wireless sports earbuds - the new devices are engineered to deliver an even better voice and music experience, and come with new design and color choices.The new earbuds expand the true wireless line-up at Jabra to three products, and all are part of the family of Elite devices announced and on display at CES:

• Jabra Elite 65t for those who want superior sound and connectivity from truly wireless earbuds for everyday use - with rock solid connectivity and high battery life totalling 15 hours.
• Jabra Elite Active 65t for those who want the same superior sound and connectivity as Elite 65t, with the added features, durability and fit of a sports product - IP56 certification, a special coating for better grip and an accelerometer for tracking activity.
• Jabra Elite Sport is the existing product for ultimate training, including biometric enhancement features, an even higher durability rating (IP67) and a three-year warranty against sweat.

Jabra Elite 65t and Elite Active 65t
Engineered for superior sound, the Elite 65t brings together unique technology features to deliver best-in-class quality for voice and music. It is built to ensure a stable wireless connection and deliver the best call and command (voice) quality. The innovative four-microphone solution, combined with an optimized acoustic chamber, enables advanced noise suppression and voice enhancement for every type of environment. The earbuds also allow music to be personalized using a music equalizer accessed from the Jabra Sound+ companion application.

The Jabra Elite 65t combines a lightweight design for long-term comfort with up to 15 hours of battery life (five hours initial and an extra 10 from the charging cradle), making the earbuds the perfect everyday solution. Elite 65t will be available in 'Titanium Black,' 'Copper Black' and 'Gold Beige' color versions.

The Jabra Elite Active 65t is aimed at those who want the features of the Elite 65t, but whose priority is being able to use the earbuds in an active environment. The earbuds are fully enhanced for sports use with a more secure fit (through a special coating), an integrated accelerometer for tracking activity in the Jabra app, and IP56 sweat, water and dust certification. The Elite Active 65t has five hours of listening time on one charge and 10 additional hours from the charging cradle. The device has a two-year warranty against sweat and dust. Elite Active 65t will be available in 'Copper Blue' and 'Copper Red' colors.

"Our third-generation earbuds are testament to our industry-leading engineering capabilities, stemming from our GN Group heritage, for both daily on-the-go and sports use. This is a whole new range of superior sound products based on our vast knowledge and customer feedback from earlier true wireless generations," said René Svendsen-Tune, CEO at Jabra. "The Jabra Elite 65t has unique microphone positioning that ensures the best voice and music interactions on the market, as well as signature sound, voice capabilities and interaction support. It is already a category leader, having been named a CES 2018 Innovation Award honoree."

Alexa Integration
For those who prefer using voice commands, the new products allow voice support for all major voice services, now including Amazon Alexa on-the-go. Jabra is among the first movers to enable this mobile feature, providing customers with access to Alexa directly from the earbuds. With Alexa, users can ask to play music, hear the news, check the weather, control smart home devices, and much more.

"With Jabra's earbuds and Alexa, customers can ask Alexa thousands of things while on-the-go," said Pete Thompson, Vice President, Amazon Alexa. "Customers can find and play music while on a run, check the news on their commute, manage their to-do list, and more, simply by asking Alexa."

Find out more about the new Jabra Elite family at: www.jabra.com/elite.

Availability
The Jabra Elite 65t will be available for pre-order on BestBuy.com on January 8, 2018, and available exclusively at Best Buy in February. MSRP is $169.99. MSRP for the Elite Active 65t is $189.99.