The parallelism between gaming's acceptance as a sport and the worthiness of its recognition in the college universe as a way for students to garner scholarships for their education is becoming more evident as time goes by. Many colleges are now developing their own collegiate, eSports teams with access to scholarships, and have buoyed their legitimacy by creation of the National Association of Collegiate esports, which consists of 45 schools and their varsity esports programs. However, these scholarship amounts still pale in comparison to other sports' scholarships, which is in no way unexpected; gaming is still a recent addition to the sports roster for college and universities, after all. The highest scholarship figures top out around the $20K mark, while most tend to hover much lower around $2-5K.

And with the eSports market becoming more and more on the crosshairs of interest groups, this type of scholarship integration and added importance of eSports is only bound to increase. Add to this the fact that the eSports market made almost $700M in revenue in 2017, and reached an audience of almost 400 million people, and opportunities abound for expansion - and where there's profits to be made, there's interest, investment, and development. As such, it should come as no surprise that some companies are already offering coaching programs to professional - or would be professional - gamers. If players' K/D ratios aren't as high as they could be (and are they ever?), companies are jumping at the opportunity to seek and provide value to those players that are willing to part with it.As The Yorkshire Post reports it, online services marketplace Bidvine is partnering with some of the best online players in a bid to offer the UK's first Professional Coaching gaming service, aimed at those who want to improve their overall ability within games. Bidvine's Call of Duty Pro Players service says they've seen thousands of requests for pro players' help through the site - apparently, there's much, much improvement to be made at all levels of play. Although for now, the coaching service is only available for the latest Call of Duty entry - WW2 - there are plans to expand the service to other competitive online games such FIFA, Star Wars Battlefront and Forza Motorsport.Russ Morgan, Bidvine co-founder, said: "We know what it's like when you're playing a game and have that one friend who's slightly better than everyone else, and we want to help the less gifted gamers out there." And Bidvine isn't just looking for players that want to improve their skills - they're looking for coaches too. Those that apply will be required to provide proof of their ability, have a working console or a gaming PC and a "strong wireless connection" before being eligible to earn around £15 per hour of gameplay. Isn't the market wonderful?