Wednesday, February 14th 2018
Razer Partners with Polish Esports Organization Team Kinguin
Razer, the leading global lifestyle brand for gamers, and Team Kinguin, Poland's most recognized esports organization, today announced a new strategic partnership. The long-term deal includes a full-line product sponsorship as well as a cooperation in product development and testing.
Moving forward, Razer will be the exclusive peripherals partner of Team Kinguin and supply all of the team's athletes with the latest mice, keyboards, headsets and other input devices, making sure they are always well-equipped when heading into battle. Razer will also equip the organization's Warsaw-based esports center and training facilities, drive a knowledge exchange between the two brands and act as a supporting partner for future initiatives and activities.
Team Kinguin's players are joining the ranks of Team Razer and will play an important role in the development and testing of new Razer products. With their rich history in professional esports and first-hand experience of what it takes to perform at the highest levels, they will provide valuable feedback to further perfect Razer's portfolio of high-quality gaming peripherals.
"As one of the pioneers of esports, Razer is constantly looking to support ambitious organizations and help them grow," says Min-Liang Tan, Razer co-founder and CEO. "Team Kinguin has become one of the biggest names in the ever-evolving esports business. We are incredibly happy to start our cooperation during this exciting phase of their professional journey and welcome them to Team Razer."
"Our team is thrilled to be able to work with Razer moving forward," says Giovanni Varriale, Chief Operating Officer of Team Kinguin. "We have talked with Razer about our plans for quite some time now and it became clear that this is a relationship that is based on mutual understanding. We believe it's important to work with companies that share common values and we're excited about this opportunity."
Razer's rich tradition of working with esports athletes has spawned some of the world's most popular gaming keyboards, mice and headsets. The Razer BlackWidow V2, the world's most advanced mechanical gaming keyboard, the Razer DeathAdder Elite, the latest addition to the world's best-selling gaming mouse family, and the iconic Razer Kraken V2 headset series were all developed in collaboration with professional esports players - staying true to Razer's motto: For Gamers. By Gamers.
For more information about Team Razer, visit www.razerzone.com/team.
Moving forward, Razer will be the exclusive peripherals partner of Team Kinguin and supply all of the team's athletes with the latest mice, keyboards, headsets and other input devices, making sure they are always well-equipped when heading into battle. Razer will also equip the organization's Warsaw-based esports center and training facilities, drive a knowledge exchange between the two brands and act as a supporting partner for future initiatives and activities.
"As one of the pioneers of esports, Razer is constantly looking to support ambitious organizations and help them grow," says Min-Liang Tan, Razer co-founder and CEO. "Team Kinguin has become one of the biggest names in the ever-evolving esports business. We are incredibly happy to start our cooperation during this exciting phase of their professional journey and welcome them to Team Razer."
"Our team is thrilled to be able to work with Razer moving forward," says Giovanni Varriale, Chief Operating Officer of Team Kinguin. "We have talked with Razer about our plans for quite some time now and it became clear that this is a relationship that is based on mutual understanding. We believe it's important to work with companies that share common values and we're excited about this opportunity."
Razer's rich tradition of working with esports athletes has spawned some of the world's most popular gaming keyboards, mice and headsets. The Razer BlackWidow V2, the world's most advanced mechanical gaming keyboard, the Razer DeathAdder Elite, the latest addition to the world's best-selling gaming mouse family, and the iconic Razer Kraken V2 headset series were all developed in collaboration with professional esports players - staying true to Razer's motto: For Gamers. By Gamers.
For more information about Team Razer, visit www.razerzone.com/team.
7 Comments on Razer Partners with Polish Esports Organization Team Kinguin
Razer as a 'leading global lifestyle brand for gamers' and "Razer's rich tradition of working with esports athletes...."
There is so much self promo and self-gratification going on in this post that it makes my eyes bleed by reading it as i cringe inside..
"For Gamers. By Gamers" -- NO! DONT!! Please..... No more....
sorry but this is how i am starting to see some of these "advertorial news items
Thank you.
an advertorial is exactly what the root words mean, an editorial disguised as an advertisement, such as a review paid by a company that very likely had instructions to say or not say something specific about a product
TPU has posted press releases for YEARS, TPU is press, companies have messages to send to the press, this is every industry...
it's a waste of time & effort to rewrite a news post based on what the press release has said, other sites do this, but it's just inefficient, the writer could spend that time improving the site or reviewing more or searching for more news (in fact this bugs me when i'm on anandtech or techreport, their driver update posts are paragraphs of a few updates, not the full changelog, not in bullet list, waste of time to write, waste of time to read... well TPU does it as well, but at least there is a driver changelog on the download page)
the photos are usually coming from the company, some of which are rendered, so it's the same situation... why should a site go to a physical store to take a photo of a new product for example when that is the entire purpose of a PR
TPU has been having some writing quality issues on certain posts lately (gossip, baiting, journalism), but there's nothing wrong with posting & labelling PRs