Friday, March 16th 2018

AMD Throws EPYC Jab at Intel Xeon Products on Cloudfest

by
Raevenlord
 Discuss (23 Comments)
Cloudfest is a summit of sorts, a running line of conferences and announcements that focus on the cloud side of computing. With the increasing market value and demand of cloud services and providers, it's no surprise that industry behemoths are in attendance. AMD is one such, and it took the opportunity to throw a slight jab at Intel. Making the best it can from its long-coming favorable position in the server market, AMD put up a banner with an EPYC pun, touting its 3.3x performance per dollar advantage versus the Xeon competition... and then some. Just take a look at the image for yourself. It's all in good sport... Right?
Sources: Loic N. user @ Twitter, via HardOCP

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23 Comments on AMD Throws EPYC Jab at Intel Xeon Products on Cloudfest

#1
TheLostSwede
News Editor
The funny part is that it's an ex Intel employee that was involved in creating this...

A bonus image from the same event.

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#2
phanbuey
The title made me come here. News editing at its finest.

That 'nobody got fired for ___' has been around since the early IBM dominance days.
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#3
CrAsHnBuRnXp
I wish marketing PR didnt use words like "up to" and just gave the actual damn number. Up to could mean that they are still shit in comparison except if giving a certain criteria.
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#4
_JP_
CrAsHnBuRnXpI wish marketing PR didnt use words like "up to" and just gave the actual damn number. Up to could mean that they are still shit in comparison except if giving a certain criteria.
That's the point. "up to" translates to "with a specific set of conditions in a scenario you probably can't match, you'll have this much advantage over the competition, otherwise we actually offer on same level, or thereabouts, plus placebo effects".
YEY Marketing!!!
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#5
john_
I was thinking the same thing in the past. I bet that for most ITs staying with Xeon systems is also a security precation for their own jobs. This banner points exactly in that problem. And the whole CTS Labs case was to make ITs who stayed with Xeon to feel good for that decision. I bet no one was fired for buying Xeon servers after Meltdown was public news. But how many, who choose Epyc, are nervous with all this Ryzenfail stuff those last days?
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#6
_larry
CrAsHnBuRnXpI wish marketing PR didnt use words like "up to" and just gave the actual damn number. Up to could mean that they are still shit in comparison except if giving a certain criteria.
It's a legal thing. They can't use the "actual" number because there are too many variables. If they said "33% more performance than..." and different people had different results in performance, they can be sued for false advertising.
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#7
phill
All I know is that I'd love one, or two, or however many I could fit in my server rack!! :)
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#8
TheGuruStud
Shouldn't those numbers be a lot higher with the Intel performance nerf? They should play that HARD. Intel cannot win in any scenario for the majority of Enterprise. At this point you'd be paying double or triple for less performance.
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#9
lexluthermiester
TheLostSwedeThe funny part is that it's an ex Intel employee that was involved in creating this...

A bonus image from the same event.

And the funny thing is, those are perfectly accurate technical claims. You gotta love the ribbing AMD is giving Intel. Can't wait to see what Intel bounces back with! We all know it's coming..
john_But how many, who choose Epyc, are nervous with all this Ryzenfail stuff those last days?
Not so much with that notion. Those claims are not completely verified as of yet and so far seem to possibly affect Intel systems as well.
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#11
jboydgolfer
From a company SO scared of Intel, that it refuses to use the letter "i" in its product lines :laugh:

this was a Jab, in the same way a back-rub is a wrestling move. even the ugly girl deserves to go to the dance....enjoy AMD

Srsly
it DOES look like a kickass CPU tho.
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#12
ssdpro
A serious professional at a serious company can try this - so much redundancy and no risk. A serious professional at a small or medium enterprise can't take a chance on a product from a shoe string budget company barely treading water. AMD needs to get the value up, it is still down 25% since Ryzen launch against a market up 20%. And still no updateon the CTS totally bogus or possibly legit vulnerabilities. AMD has acknowledgedbut hasn't debunked.
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#13
_JP_
_larryIt's a legal thing. They can't use the "actual" number because there are too many variables. If they said "33% more performance than..." and different people had different results in performance, they can be sued for false advertising.
AMD was sued regardless with Llano and then Bulldozer, even using the "up to" in marketing material.
Yet you're right, companies can get sued for almost everything, I forgot to mention in my reply. :p Especially in the US.
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#14
HTC
ssdproA serious professional at a serious company can try this - so much redundancy and no risk. A serious professional at a small or medium enterprise can't take a chance on a product from a shoe string budget company barely treading water. AMD needs to get the value up, it is still down 25% since Ryzen launch against a market up 20%. And still no updateon the CTS totally bogus or possibly legit vulnerabilities. AMD has acknowledgedbut hasn't debunked.
That's because these things take time: even to so much as validate / invalidate the claims. They need to replicate the "problems", investigate if / how they occur in the mentioned systems as well as any others with the same base hardware (Zen).

Until then, even if this whole "CTS Labs" thing is later proven false, they'll have to put up with the bad publicity.
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#15
Vya Domus
ssdproA serious professional at a serious company can try this - so much redundancy and no risk. A serious professional at a small or medium enterprise can't take a chance on a product from a shoe string budget company barely treading water.
Absolutely no one looks at it this way nor do they care about it.
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#16
AsRock
TPU addict
jboydgolferFrom a company SO scared of Intel, that it refuses to use the letter "i" in its product lines :laugh:

this was a Jab, in the same way a back-rub is a wrestling move. even the ugly girl deserves to go to the dance....enjoy AMD

Srsly
it DOES look like a kickass CPU tho.
AMD scared of Intel ?, nooo AMD should be safe from Intel, who is scared i would have to say nVidia as AMD and Intel can live without nVidia but nVidia cannot live without them.
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#17
lexluthermiester
ssdproA serious professional at a small or medium enterprise can't take a chance on a product from a shoe string budget company barely treading water.
AMD is not a "shoe string" company. Seriously..
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#18
medi01
CrAsHnBuRnXpI wish marketing PR didnt use words like "up to" and just gave the actual damn number.
Sure way to get sued.
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#19
Shihab
Is there some reference hidden in this joke? Because I really can't find it that amusing at face value.
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#20
HTC
I think the location of AMD's booth is also "epyc" ...

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#21
nickbaldwin86
poor sportsmanship award goes to..... LOL I don't think slamming the other team is being the bigger man, just show it in the numbers and people will buy it.
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#22
lexluthermiester
nickbaldwin86poor sportsmanship award goes to..... LOL I don't think slamming the other team is being the bigger man, just show it in the numbers and people will buy it.
You may have missed the point.
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#23
TheGuruStud
nickbaldwin86poor sportsmanship award goes to..... LOL I don't think slamming the other team is being the bigger man, just show it in the numbers and people will buy it.
I'm pretty sure cheating for decades, b/c you can't compete with a company 100th your size is poor sportsmanship and then some. AMD made them look like fools even when they were still cloning Intel's chips.
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