Thursday, October 25th 2018

Ryan Shrout of PC Perspective Joins Intel as Chief Performance Strategist

Ryan Shrout, lead editor of PC Perspective late Wednesday, announced his departure from the publication. He will be joining Intel as the Chief Performance Strategist, and his role will be to identify the nature of the demands from the computing industry, and draw out strategies for the various silicon divisions to create products for. Shrout takes with him experience not just as the face of PC Perspective, but also Shrout Research, a market research firm.

In his farewell post, Shrout concludes: "As for PC Perspective, I am confident it will continue doing reviews, news, and analysis of the hardware you love for as long as you, the reader, support them. As I said earlier; they have already been running the show without me for some time, and they will continue doing the excellent job that has brought PCPer.com to where it stands today."

Go get 'em Ryan!
Source: PC Perspective
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33 Comments on Ryan Shrout of PC Perspective Joins Intel as Chief Performance Strategist

#1
GorbazTheDragon
So I guess he will be making more biased reviews with intel vs AMD?

Will make some tasty drama over on some youtube channel I know of :)
Posted on Reply
#2
dj-electric
For many media people, This is endgame.

GG Ryan, you made it.
Posted on Reply
#3
stimpy88
He has been an Intel shill for years. At least now it's official, but at least we can see what it gets you by pretending to be an impartial journalist in this industry.
Posted on Reply
#4
Vya Domus
dj-electricFor many media people, This is endgame.
It's an endgame indeed but something else that matters is how did you get there. Did you have unparalleled expertise skills like Anand or did you engage in shady conflict of interest matters to gain attention from a company like Shrout did ?

Same endgame so to speak, but vastly different ways of doing it.
Posted on Reply
#5
Xzibit
Yup, he was coming off the Intel storage thing. For all the experience he touted he never had his website disclose any of his cross dealing with PCPer, RS and other media he did. Until he got called out on it.
Posted on Reply
#6
R0H1T
XzibitYup, he was coming off the Intel storage thing. For all the experience he touted he never had his website disclose any of his cross dealing with PCPer, RS and other media he did. Until he got called out on it.
Such as, when :confused:
Vya DomusIt's an endgame indeed but something else that matters is how did you get there. Did you have unparalleled expertise skills like Anand or did you engage in shady conflict of interest matters to gain attention from a company like Shrout did ?

Same endgame so to speak, but vastly different ways of doing it.
Anand was a pioneer in this field (likewise Thomas Pabst) & in some ways the role model of what most tech websites, reviewers ought to do. Having said that it's all about drama these days, that's why even the best can't survive without eyeball grabbing news/content in this day & age of FB, YouTube, twitter et al.
Posted on Reply
#7
stimpy88
Vya DomusIt's an endgame indeed but something else that matters is how did you get there. Did you have unparalleled expertise skills like Anand or did you engage in shady conflict of interest matters to gain attention from a company like Shrout did ?

Same endgame so to speak, but vastly different ways of doing it.
So right!

When you look out there for tech journalists that are actually worthy of the job title, you can pretty much count them on one hand. And even then, people like Kyle Bennett have virtually gone bankrupt after taking a stand. H-OCP is a shadow of its former self because of it being blacklisted by Intel, nVidia and others, and this is a cost that so many so-called journalists simply will not pay. Anandtech is another site that used to tell things how they were, but not any longer, basically ever since Anand left, but it started going downhill before then. They are all far to political in the way they approach reviews and news, to a point that the comments and forums there are full of people complaining about why they take so long to post reviews, and people pointing out to them that they hardly ever report on the industry itself, like the latest Intel debacle for instance, and are met with "we don't have the time", and "we don't report on minor rumours" etc... So what exactly are they doing there, if they don't feel like reporting on anything anymore?

Today most sites simply regurgitate press releases as if it was their own work, but soon, it will be ALL sites operating in this way, being nothing more than paid extensions of the tech industries marketing departments. The way the tech press is going, in another 5 years, there will simply be nobody qualified left to report on anything!

With 95% of tech sites run by nothing more than unqualified ex forum members and bloggers masquerading as journalists mostly in it for the "free" samples, the future is very bleak for the public, and for the customers of these companies alike.
Posted on Reply
#8
dj-electric
To tell things the way they truly are - a Tech site has to be fully funded by its readers.
There are many bad things to say about just any hardware manufacturer these days. If many people knew some of the stuff that happens in closed Email chains, they would be absolutely amazed.

Readers can't fund release-day reviews, and this is one of the biggest obstacles in the hardware news industry. Sites have to stay in a healthy relationship with hardware makers, or else they risk their entire business.

Some sites prefer to stay clean of the mess and stay up with ad campaigns and hardware promotions like TPU and many others.
Posted on Reply
#9
Dave65
Linus will be next.
Posted on Reply
#10
stimpy88
Dave65Linus will be next.
No great loss there then... He has played some games with nVidia, so that might be a place for him to scuttle off to.
Posted on Reply
#11
MCJeeba
Dave65Linus will be next.
Not gonna happen, unless he gets much older and much more bored. LMG makes an incredible amount of money, especially compared to PCPer. Linus has over 20 employees(that he pays well), 2 ad deals per video, 65 million views per month. That's likely a minimum of $1.5m company revenue every month. If he ever sold it all off, I wouldn't see it happening for another 10 years.
Posted on Reply
#12
ShurikN
Dave65Linus will be next.
Linus is a clown not a journalist. Why would any respectable company hire him?
Then again so is Ryan, but a completely different beast of a clown. One that owns stock and benefits from it. All the while hiding behind the cover of "journalism".
Posted on Reply
#13
rtwjunkie
PC Gaming Enthusiast
MCJeebaNot gonna happen, unless he gets much older and much more bored. LMG makes an incredible amount of money, especially compared to PCPer. Linus has over 20 employees(that he pays well), 2 ad deals per video, 65 million views per month. That's likely a minimum of $1.5m company revenue every month. If he ever sold it all off, I wouldn't see it happening for another 10 years.
1.5M doesn’t go all that far when you are running a 20 employee business. Lots of expenses besides their salaries, which can take a big bite out of that.
Posted on Reply
#14
Dave65
ShurikNLinus is a clown not a journalist. Why would any respectable company hire him?
Then again so is Ryan, but a completely different beast of a clown. One that owns stock and benefits from it. All the while hiding behind the cover of "journalism".
Agreed, can't believe I stayed subscribed to him for so long.
Posted on Reply
#15
MCJeeba
rtwjunkie1.5M doesn’t go all that far when you are running a 20 employee business. Lots of expenses besides their salaries, which can take a big bite out of that.
Agreed, as I'm not saying he's personally making that much money per month. Let's say the core team, original 3 (Luke, Edzel, Brandon) are making 10 grand a month, the others (editors, tinkerers, accountant Nick, Colton in sales) are making 5 grand a month. That's $125,000 a month. But let's just say salaries, including Floatplane, are around $250,000 a month. On top of that, of course, is still a TON of overhead, yet likely not more than salaries. Linus is wellknown, from the beginning, for being very level headed about reinvesting into the business. And even after all of that, and how much he dumps back into the future of his brand, I guarantee he and Yvonne are pulling in at least $100,000 a month, most of which I'm sure is just being squirreled away for when this all comes to an end (and their children's futures, of course :p)

Love the username, by the way! Calling myself a RTW junkie would definitely be an understatement :) Edit: Oh, and you're a fellow Louisianian! I wear my Roman legionary armor to the Quarter on Mardi Gras every year.
Posted on Reply
#16
Liquid Cool
PC Perspective is the old AMDMB website of which many of us here are old members ranging all the way back to the early 2000's. Ryan Shrout leaving PC Per for Intel...for me...that's just another twist of the knife of what used to be one of the best sites on the web.

Although...I have always blamed Conroe for AMDMB's demise...and still do to this day.

Best,

Liquid Cool
Posted on Reply
#17
claylomax
stimpy88So right!

When you look out there for tech journalists that are actually worthy of the job title, you can pretty much count them on one hand. And even then, people like Kyle Bennett have virtually gone bankrupt after taking a stand. H-OCP is a shadow of its former self because of it being blacklisted by Intel, nVidia and others, and this is a cost that so many so-called journalists simply will not pay. Anandtech is another site that used to tell things how they were, but not any longer, basically ever since Anand left, but it started going downhill before then. They are all far to political in the way they approach reviews and news, to a point that the comments and forums there are full of people complaining about why they take so long to post reviews, and people pointing out to them that they hardly ever report on the industry itself, like the latest Intel debacle for instance, and are met with "we don't have the time", and "we don't report on minor rumours" etc... So what exactly are they doing there, if they don't feel like reporting on anything anymore?

Today most sites simply regurgitate press releases as if it was their own work, but soon, it will be ALL sites operating in this way, being nothing more than paid extensions of the tech industries marketing departments. The way the tech press is going, in another 5 years, there will simply be nobody qualified left to report on anything!

With 95% of tech sites run by nothing more than unqualified ex forum members and bloggers masquerading as journalists mostly in it for the "free" samples, the future is very bleak for the public, and for the customers of these companies alike.
Good post. You're so right.
Posted on Reply
#19
trparky
I guess that the call to the dark side was too great for him to pass up.
Posted on Reply
#20
FeelinFroggy
So much hate and bitterness here it is absurd. I like pcper and I listen to the podcast every week. Its funny and informative. All the hate and bitterness here is pure jealousy.

Good luck Ryan, hopefully this is a sign that Intel will finally be turning over a new leaf.
Posted on Reply
#21
trparky
FeelinFroggyAll the hate and bitterness here is pure jealousy.
If he went to AMD there wouldn't be nearly as much hate.
FeelinFroggyhopefully this is a sign that Intel will finally be turning over a new leaf.
Yeah right... keep telling yourself that. Intel will be Intel.
Posted on Reply
#22
Vya Domus
trparkyIf he went to AMD there wouldn't be nearly as much hate.
The hate doesn't come simply from the fact that he joined Intel but rather because he had some questionable business with them reviewing products and whatnot while he was supposedly still an independent "journalist".

And I wouldn't even call hate, it just leaves a bad taste when you think about these media outlets and what they really do behind the curtains.
Posted on Reply
#23
trparky
Vya DomusAnd I wouldn't even call hate, it just leaves a bad taste when you think about these media outlets and what they really do behind the curtains.
Pay no attention to the man behind the curtain.
Posted on Reply
#24
rtwjunkie
PC Gaming Enthusiast
FeelinFroggySo much hate and bitterness here it is absurd. I like pcper and I listen to the podcast every week. Its funny and informative. All the hate and bitterness here is pure jealousy.

Good luck Ryan, hopefully this is a sign that Intel will finally be turning over a new leaf.
I agree. I have never been negative to anyone who has worked with me or worked for me for getting a better job. The only person who can improve ones’ self is themselves. People have to do what is best or better for them and/or their families.
Posted on Reply
#25
GorbazTheDragon
Good on him I guess that he got a position with them, but I and nobody else should be ready to let slide the ethical standards that reviewers should be held to, nor let them be glossed over just because of a change in job description.

This has nothing at all to do with hate, and I would find it quite disgusting that people throw people like me who objectively criticise the professional conduct of others in the same basket as internet trolls who dox or whatever else these people for that same misconduct.
Posted on Reply
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