raptoriThe shroud looks amazing but the glossy fans are straight awful.

IceShroomEven though this is a Devil card, but dosen't the heatsink looks overkill for a 225W card??

sam_86314Red Devil... but it isn't red anymore...

I'd probably choose this over an ASUS Strix card. The heatsink looks beefier and the shroud doesn't look like it'll block as much airflow. I also like that the heatsink is longer than the PCB like the Red Dragon Vega cards. That'd probably help cooling a bit.

RainingTaccoLooks sexy, but seriously why are GPUs getting bigger and bigger?

1. OEMS like Powercolor pay vendors like AMD for chips based on bin. Not all 5700XT chips are equal - there is ASIC quality and chips that are 'leaky' with a low ASIC quality will need bigger heatsinks and perversely, may have a better tolerance for higher voltages and overclocking. The cost savings on these lower-quality bins of GPU outweigh the extra cost of a larger cooler, and the bonus of factory overclocking and overvolting the card looks more appealing to sell because higher speeds are worth more money to consumers, right?
2. People don't buy loud cards anymore. Some people will, but then the user reviews on the retail sites will be 3-star ratings that point out the noise problem and everyone else will buy the competitor's product that has 5-star reviews praising how quiet the card is. Making the heatsink bigger and cooling better is very cheap for OEMs, so they do this rather than stick to the spec, even if that means that the cooling is completely overkill.

SukaCompetition is the dictator and 2.1Ghz overclock

Chrispy_Two reasons.

1. OEMS like Powercolor pay vendors like AMD for chips based on bin. Not all 5700XT chips are equal - there is ASIC quality and chips that are 'leaky' with a low ASIC quality will need bigger heatsinks and perversely, may have a better tolerance for higher voltages and overclocking. The cost savings on these lower-quality bins of GPU outweigh the extra cost of a larger cooler, and the bonus of factory overclocking and overvolting the card looks more appealing to sell because higher speeds are worth more money to consumers, right?
2. People don't buy loud cards anymore. Some people will, but then the user reviews on the retail sites will be 3-star ratings that point out the noise problem and everyone else will buy the competitor's product that has 5-star reviews praising how quiet the card is. Making the heatsink bigger and cooling better is very cheap for OEMs, so they do this rather than stick to the spec, even if that means that the cooling is completely overkill.

RainingTaccoThanks but my question was, why with smaller transistors, GPUs are getting bigger, and their PCB grow larger. Also power consumption is getting lower and power efficiency is getting higher, and yet the GPUs needs more cooling. I though that with smaller process, we will get smaller electronics.