Friday, January 17th 2025
PowerColor Radeon RX 9070 Reaper Graphics Card Stock Appears in UK
PowerColor started its online marketing campaign for new Reaper graphics card family earlier this week—a rendered scythe graphic was posted on social media along with this cryptic message: "The Reaper has arrived. Everything is under your control. Will you be the Reaper or the one reaped?" The Taiwanese graphics cards company has already unveiled its opening salvo of new RDNA 4-based card designs—on the internet and in real life. For example, PowerColor's Radeon RX 9070 XT Reaper model was on display at CES 2025—where TechPowerUp spent a couple of minutes with an SFF-form-factor-friendly demonstration sample. Since then, more photo evidence has been posted on the AMD subreddit—a UK retailer appears to have units in-stock at their warehouse.
Team Red is seemingly operating in silent mode—they have not revealed concrete details about the upcoming launch of Radeon RX 9070 XT and Radeon RX 9070 (non-XT) GPUs. Preliminary specification leaks and photos of boxed retail units have turned up this week—with yesterday's Reddit post indicating that Scan UK has received a big cardboard box containing PowerColor Radeon RX 9070 Reaper cards. Industry watchdogs reckon that AMD is still forming a release strategy—with board partners and retail/e-tail outlets waiting on and seemingly ready to receive new or finalized instructions.
Sources:
AMD Subreddit, PowerColor Facebook post, VideoCardz
Team Red is seemingly operating in silent mode—they have not revealed concrete details about the upcoming launch of Radeon RX 9070 XT and Radeon RX 9070 (non-XT) GPUs. Preliminary specification leaks and photos of boxed retail units have turned up this week—with yesterday's Reddit post indicating that Scan UK has received a big cardboard box containing PowerColor Radeon RX 9070 Reaper cards. Industry watchdogs reckon that AMD is still forming a release strategy—with board partners and retail/e-tail outlets waiting on and seemingly ready to receive new or finalized instructions.
64 Comments on PowerColor Radeon RX 9070 Reaper Graphics Card Stock Appears in UK
Of course they'll undercut it, but by how much? the 10% we had with RDNA3 wasn't enough to win AMD any marketshare, so it's gotta be at least 20%, assuming there's no real value in Neural Rendering or Multi Frame Generation. If either of those features turn out to be game-changers (highly unlikley, but not impossible) then AMD need to undercut price/performance even further to have even the slimmest hope of marketshare gains.
Also, let's be clear, AMD don't just need market share gains, they need a market share LANDSLIDE
What's old is new again :laugh:
Anyways, AMD needs to talk about its damn cards it would seem everyone wants to talk about except them lmao.
EDIT: As for the card it's nice and simple looking but the shroud looks cheap and the fans look like they have tire paint on them lmao.
Remember when Zen 1 launched and AMD were offering 8 cores / 16 threads @ roughly half the price of of 6950X (IIRC, i think that was Intel's "top dog" CPU, back then)?
They NEED to "shake up the market" just like that.
The 5600 XT was launched 5 years ago.
What you get today is literally the same.
What AMD needs to do in on order to stop digging its own hole, is to start releasing proper generational successors, it simply needs to return to sane product releases.
AMD needs to REALLY "shake up the market" but, like i said, EVEN THAT may not be enough:
7600: $270 MSRP (+10%, -110$)
Totally spot on comparison
A better one
6600: $330
7600: $270 (+26%, -60$)
A not so good one
6600XT: $380
7600XT: $330 (+13%, -50$)
7600XT should’ve been called 7650 and priced at no more than $300
If we search every GPU on the last 2-3 gens we will find nice and lousy deals from both AMD and nVidia. It’s our responsibility to search for the best.
I admit that the last 5years are the worst in the GPU history but a lot happened during this period that did not help at all the situation.
I hope this to be changed in future starting from RDNA4.
A $450-500 GPU at the performance (or close) of $900-1000 from previous gen is a good start to return to <2019 situation.
And to be honest coming from a 5700XT ($450 at 2019) the 9070XT at $500 with x2.5 the performance and more features sounds awesome… if I hadn’t already replaced it.
Time to look forward and not back. A little tired of others keep reiterating the same again and again for both AMD/nVidia. Both were good and both sucked at different times.
Let’s see what’s next and go from there.
AMD should offer @ least 4070 level performance for around $250.
This would wreck havoc with current available AMD cards pricing, BUT that also happened to previous gen CPUs when Zen 1 was launched, so AMD already has experience with such a move.
The goal here is to severely undercut nVidia, AND I DO MEAN SEVERELY, so that AMD's market share grows: nVidia SHOULD NOT be able to price their cards low enough to counter this.
OBVIOUSLY, this would cost AMD A LOT of money, but nVidia WOULD NOT be in a position to counter this because, as much as it would cost AMD to do this, it would cost nVidia TEN TIMES MORE.
Will they get the chance I wonder?
There is no fast way out of the pit they put themselves, especially with fabrication getting seriously expensive with every step.
They need to keep GPU chip "real estate" on wafers as low as possible to maximize yields and made some profits to keep pushing architecture forward.
The problem with AMD is that their marketshare is godawful, despite having competitive products - so AMD's declared that their strategy this generation is to offer a mid-range focused product that is vastly more appealing than the Nvidia alternative, and I think most people, including myself, interpret that as AMD willing to sacrifice some profit this generation in order to claw back marketshare.
It's a common practice of loss-leading. AMD need games devs to focus on AMD hardware just as much as they need gamers to buy their hardware - and the general consensus is that AMD cards are slightly better value than Nvidia cards, and have been for several generations now, but have still sold like dog shit because of FOMO or marketing or similar. Until AMD can convince game devs to adopt FSR4 and AMD Frame-gen, and optimise for AMD's feature set as well as Nvidia's feature set, there will always be a valid reason for doubters to just buy the more expensive Nvidia card with a planned obsolescence in the form of barely enough VRAM for the current generation of games.
It's weird, because all the GeForce 50-series is listed with a "notify me when available" button. They're also listed at Overclockers UK at placeholder prices.