PowerColor started its online marketing campaign for new Reaper graphics card family earlier this week—a rendered scythe graphic was posted on social media along with this cryptic message: "The Reaper has arrived. Everything is under your control. Will you be the Reaper or the one reaped?" The Taiwanese graphics cards company has already unveiled its opening salvo of new RDNA 4-based card designs—on the internet and in real life. For example, PowerColor's Radeon RX 9070 XT Reaper model was on display at CES 2025—where TechPowerUp spent a couple of minutes with an SFF-form-factor-friendly demonstration sample. Since then, more photo evidence has been posted on the AMD subreddit—a UK retailer appears to have units in-stock at their warehouse.

Team Red is seemingly operating in silent mode—they have not revealed concrete details about the upcoming launch of Radeon RX 9070 XT and Radeon RX 9070 (non-XT) GPUs. Preliminary specification leaks and photos of boxed retail units have turned up this week—with yesterday's Reddit post indicating that Scan UK has received a big cardboard box containing PowerColor Radeon RX 9070 Reaper cards. Industry watchdogs reckon that AMD is still forming a release strategy—with board partners and retail/e-tail outlets waiting on and seemingly ready to receive new or finalized instructions.