Monday, June 15th 2020
Has The Epic Games Store Helped or Hindered the PC Gaming Market?
When Epic Games launched the Epic Games Store back in December 2018 most people wrote it off as a glorified Fortnite launcher which could never compete with Steam's reach and features. While the Epic Games Store is still lacking in features compared to Steam it has come a long way since it's launch slowly adding in new features.
The Epic Games Store surprised many when it offered Subnautica for completely free on the store and so began the tradition of the Epic Games Store's weekly game giveaways which have given away over 100 different games in the last 18 months. While pursuing this strategy of game giveaways to attract new users to the platform Epic Games also secured many exclusives for the launcher which wasn't nearly as well received.The Epic Games Store has given away roughly 110 games since it's launch with a total value of 2298 USD RRP or 668 USD based on the lowest recorded sale price. When analyzing all the games given away it is interesting to see that most had previously been on sale for under 10 USD with just over half of the games going on sale for under 5 USD. When looking at the data we can see Epic Games isn't slowing down with the two recent giveaways of Civilization VI, and Grand Theft Auto V being some of the highest value games offered.
While the Epic Games Launcher has arguably upended a very complacent market with their free game giveaways it also employed the extremely unpopular strategy of launcher exclusive games such as with Metro Exodus. The Epic Games Store now holds over 100 exclusives and 30 more in the pipeline which limits competition and locks consumers into their platform.
What do you think, has Epic Games done more good with their free game giveaways or hurt the industry with exclusivity deals?
You can view the full table of games below:
Sources:
Pro Game Guides, IsThereAnyDeal
The Epic Games Store surprised many when it offered Subnautica for completely free on the store and so began the tradition of the Epic Games Store's weekly game giveaways which have given away over 100 different games in the last 18 months. While pursuing this strategy of game giveaways to attract new users to the platform Epic Games also secured many exclusives for the launcher which wasn't nearly as well received.The Epic Games Store has given away roughly 110 games since it's launch with a total value of 2298 USD RRP or 668 USD based on the lowest recorded sale price. When analyzing all the games given away it is interesting to see that most had previously been on sale for under 10 USD with just over half of the games going on sale for under 5 USD. When looking at the data we can see Epic Games isn't slowing down with the two recent giveaways of Civilization VI, and Grand Theft Auto V being some of the highest value games offered.
While the Epic Games Launcher has arguably upended a very complacent market with their free game giveaways it also employed the extremely unpopular strategy of launcher exclusive games such as with Metro Exodus. The Epic Games Store now holds over 100 exclusives and 30 more in the pipeline which limits competition and locks consumers into their platform.
What do you think, has Epic Games done more good with their free game giveaways or hurt the industry with exclusivity deals?
You can view the full table of games below:
105 Comments on Has The Epic Games Store Helped or Hindered the PC Gaming Market?
Anyhoo, this behavior (intentional or bug) struck me as kind of similar to an always online DRM. At least in the ease of use department I would say the Epic launcher has Steam beaten: its UI is simpler and cleaner. Granted, the Epic launcher has fewer features, which makes creating a simple interface easier, whereas Steam is much more feature-rich, so it is much more of a challenge to produce a solid UI, but I still think Steam's UI could use a bit of work. I have yet to see any conclusive evidence to support this claim.
And yeah, I also agree that this is a good thing. Steam opened a pandora's box with their constant sales and key distribution and it's not usual to find games discounted on a (too) frequent basis, even recent ones. While I love me some good deals, I ocasionally feel a little guilty/scummy for underpaying for a game. That sounds like an interesting test. I would be very disappointed if that's the way Steam operates.
To be fair, EGS is growing on me, but it's it's slow going.
Also, why do you waste energy hating a company that has only the most tangential relation to you? Isn't that just a massive waste of time and energy? Hate is a useless and silly emotion.
Oh, by the way, Steam refunds? Grudgingly implemented as their previous no-refund policy was illegal in Europe. Praising them for following the law is a pretty low bar. Just because they went the no-effort route of not demanding a reason for refunds (which is a cost savings measure first, saving them personnel costs, not primarily a customer friendly feature) doesn't make it any better - and to a certain degree it also harms developers of small niche games that can often be played in full within the refund window. If only it were that easy. Sadly, that is exactly how monopolies are maintained, as the vast majority of users don't even know of other storefronts, and certainly don't care beyond convenience and price. With that approach, Steam would continue to entrench their position, gaining ever more power over PC gaming. Relying on conscientious consumers to take down a monopoly is naive to the extreme. No thanks. "Somehow" - that made me laugh :D It takes some serious effort for that not to happen. Where else would you do so? The thing is, the problem with what you are describing can't actually be laid at the feet of Epic - it's not them that are (by your account) abandoning their communities or denying others credit, it's developers. It goes without saying that if you're developing an early access title with a lot of community input and are offered an exclusivity deal on a competing platform, you need to give something back to your supporters. What that ends up being is of course up to your negotiating power, but it could be anything from a (significant) discount on the final game to getting it for free due to your early access support. We've see EGS honor Steam pre-orders on other games, so this is possible. Also, this is a fitting illustration of the dire straits of most developers; that they would be in such dire need of financial stability that they are willing to possibly piss off their community by taking a deal like that tells us a lot about how precarious their situations are. Most developers like this work on shoestring budgets, have no salary, and are dependent on Patreon or similar charities to survive at all. With no guarantee of high sales on Steam (where indie games go to drown and die), it really isn't any wonder that they gladly accept an EGS exclusivity deal for the financial stability it offers. While this might sound a tad speculative, the Steam Sale is the most clear-cut example of this - a monopolist pricing their competitors out of the market through their financial strength. (Oh, and before you bring up key resellers; those sell Steam keys, which Steam still profit off of - after all, a key is a zero-cost item.) This is textbook anti-competitive behaviour. Today there are alternatives that are able to offer similar discounts, and Steam has largely created an industry standard (Xbox and Playstation have copied this model, among others), but in the first years the Steam Sale was a tool to lock in gamers to their platform and squeeze out smaller competitors that suddenly looked crazy expensive. Heck, they even made a huge "event" out of it with "leaked" Steam Sale dates and the like, which just further served to stop sales on competing platforms. I can understand that - though being defensive about taking a controversial decision that you view as borderline necessary for your survival is also understandable. Most developers aren't very good at PR. As for the needle not moving much, I think you're mostly right - again, monopolies don't have to make much of an effort to maintain their position, they have mindshare and consumer habits to rely on - but even if they have 1% market share, that is dramatically higher than they would have had by just saying "Hey, we're here too!". Firstly, you are then in a clear minority. The vast majority of Steam keys/games are sold through Steam, and the vast majority of people buying games neither know of other places to buy games nor look for them. And, of course, Steam still makes money on Steam keys sold through other storefronts, even if they don't make their full cut there. The wide distribution of Steam keys actually serves as another example of an underhanded and anticompetitive move by Steam - it created the illusion of competition, while in reality the "choice" of consumers was to buy from Steam, or buy from someone buying from Steam (with any price difference mostly (but not entirely) coming out of developers' cuts. That's another classic monopolist move, to become not only a retailer but also the distributor that all your competitors become reliant on; thus you have total control of the market even if you give off the impression of competing. I can agree that the EGS store is lacking in features (the lack of a shopping cart is particularly egregious, though the Nintendo eShop doesn't have one either), and the 15-year disadvantage against Steam in terms of features definitely shows. They have most of the basics down, but I completely agree that they don't yet have what it takes to be a fully competitive alternative. GOG is miles ahead in that regard, though they also beat out Steam on a lot of points. Steam wins in the high-tech, high-concept features like remote play, though their UX is terrible and their recent facelift didn't do much to improve that. The Steam overlay is still a confusing and messy piece of junk. But back to EGS, we can't really expect feature parity from a brand new storefront either - though it's on them to fix this as quickly as possible. The more time passes without them adding necessary features, the worse they look. Along with every other "big personality" in the gaming industry. As with most other successful businesspeople, they tend to be a**holes.
www.epicgames.com/site/en-US/store-refund-policy
Also, could someone in forum admin figure out what causes this "quotes attributed to seemingly random other users" bug? @W1zzard ?
Personally, I buy from GOG first when possible, then Epic if they have what I want and GOG doesn't (I want to support competition, so I check EGS before Steam for that reason alone), then Steam. This still leads to quite a few Steam purchases, as Steam has a massive mindshare advantage leading them to be the first and only choice among heaps of developers no matter how problematic they are.
This way all issues/bugs are kept in one easy to find location and can be easily followed/tracked.
I respect your differing point of view though, you do your thing my fellow gamer and I will do mine. :D
But just to be a prick, I'm just gonna leave this in here, just in case you missed their first "Mega Sale".
Also, you can be a prick all you want, it doesn’t hurt me in the slightest. But there is no call for it. Neither you or I have a financial stake in these two giants. :)
Community driven content or even just 'products' are huge the world over now, its not even exclusive to gaming.
Bottom line, the world will keep turning without middle-men like Steam, or EGS. They don't enable anything anymore. Steam paved the way for digital game distribution ONLY, but that was decades ago, its the norm now and you can host that stuff anywhere. The only REAL added value for these services is perhaps the integration they offer (with each other, most of all, especially if you don't like exclusivity... and in thát they all suck), but all of that can also be arranged by devs themselves. Beyond that its just outsourced distribution for publishers. Nothing else. And if you compare EGS and Steam on that basis... EGS is offering publishers far more freedom and budget. Conclusion: the demand for that feature is non-existant, despite the ruckus some vocal minority made of it in their well known 'feature comparison' Reddit circlejerk ;)
Its all about perspective, see.
Oh, btw, for those here acting as if EGS was the first to do lots of game giveaways: Ubisoft was way earlier, giving away a small pile of games back in 2016 for their 30th anniversary (one a month?). AFAIK that's the source of 12 out of the 13 games I own on Uplay.
If they had come with a platform that rivals Steam, I would be on board. But no, they came with a platform that rivals Steam 10 years ago. This way they just added another launcher for no reason!!!
As for "bribing" publishers: don't be daft. A bribe implies taking money under the table to allow someone to bypass some rule or law. AFAIK there is no rule saying a developer or publisher must sell their games everywhere, right? Not to mention that exclusivity deals are quite above-board (no, you don't have a right to know the sums involved - why would you?). Sure, they're not the norm, but it is a way of doing things that ensures developers actually get paid for their work and stay in business. But of course, having a modicum of job security is just so damn unfair to gamers, right? Gamers who are now denied... what, exactly? The freedom of not having to add another account to their existing hundreds? The freedom to not install another launcher? The transgression you're making this out to be is minuscule to the point of being nonexistent, while the real benefits to real people making the games are undeniable. And the long-term benefits for gamers if this works out into an actually competitive market instead of a monopoly are pretty significant too.
www.moddb.com/
www.nexusmods.com/
Steam does nothing that wasn't being done before. They only offer it in a full service package. Its easy. It also costs 30% of revenue. Steam is nothing more than a gateway with some added value for gaming. The added value was always available elsewhere in numerous applications, websites, databases. But yes, the online framework is easy entry for many smaller devs, correct. But is that really special in this day and age, with big players like AWS and MS readily available?
The workshop is still nice and being used frequently don't get me wrong. But this is just the 'fast food takeaway' approach. Make it easy because people are lazy. Its how most on demand services work.
What's more, those individual services are not platform specific, and the workshop sort-of is. Your exposure is only on Steam and works only for Steam DRM-enabled titles, most of the time. Yes, you can hack around that... but that is a lot more difficult than just visiting any of the mentioned websites and getting everything from there. Steam plays it smart: the barrier of entry for those services is super low, so people get into it and think they have no alternatives. Ironically... EGS is attempting something similar with their free giveaways. They want to make the login so normal, that you just do it and have it open every time you boot up.
Steam's prevalence has really inflicted damage to modding because even on those websites you will find mods built for a Steam only game version. Its a monopolist at work and the benefit is always only short term.
And when you look beyond modding, such as communities and communication... Steam is the worst place to do it because again, platform specific and game specific. Discord as a service for all of that is miles better in every possible way. Or any other voice/collab app.
All of these considerations though, stand or fall with the realization that Steam as a monopolist does not benefit the market in the mid-long term. If that penny hasn't dropped... any sensible discussion is impossible. Not saying that is what you think. But that is the problem with this subject even if the loudest opposition has quieted down a bit.
The full service package is exactly what it is and saying it costs 30% of revenue is disingenuous. It is a value-add feature to that full-service package that costs 30% where other aspects are more desired - or expensive.
How much simpler would it be to have only one launcher running in the background keeping your games up to date, so whenever you want to play something, you know it's there in that one launcher, and it's ready?
As for me, I run Steam, GOG Galaxy, Origin and Uplay in the background all the time just to keep my games up to date. Not that it's hard to do with modern hardware, but basically half of my system tray icons are game launchers. For some people, it's alright. For me, it's unnecessary complexity.