Wednesday, June 24th 2020
Epic Games Store Records 61 Million Monthly Active Users During "The Vault" Free Game Campaign
Havas Media the agency hired to manage the Epic Games Store recent game giveaway campaign "The Vault", which ran from May 14th through June 18th has revealed some new statistics on the success of the program. The Vault campaign focused on 21 key markets where several major titles were given away for free such as Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, and Ark: Survival Evolved.
The campaign provided a major boost to the Epic Games Store setting many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million. This brings the store much closer to Steam which had 95 million monthly active players in 2019 and has 14 million to 20 million peak concurrent players each day.
"Since launching the Epic Games Store, we've always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. The results have exceeded our expectations," said Steve Allison, GM Epic Games Store. "In 2020, we've been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms."
Source:
Havas Media
The campaign provided a major boost to the Epic Games Store setting many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million. This brings the store much closer to Steam which had 95 million monthly active players in 2019 and has 14 million to 20 million peak concurrent players each day.
17 Comments on Epic Games Store Records 61 Million Monthly Active Users During "The Vault" Free Game Campaign
The gamer hate towards ES is idiotic.
There is no valid reason why anyone needs Epic software / service for distribution. It's way under developed. As I said previously, Origin provides better software / service, it is literally that bad in comparison. Their only strategy is to pay developers for timed exclusives and timed free games to lure users to service / software that would otherwise be not wanted.