AeroCool today introduced the LUX RGB 850M power supply. This PSU delivers a high capacity of 850 W, and looks premium thanks to its addressable-RGB LED lighting elements, but packs some mid-tier specs. The PSU offers 80 Plus Bronze efficiency under 230 V EU conditions. It also features active PFC and offers most common electrical protections, against over/under-voltage, overload, overheat, and short-circuit; and uses a 120 mm fan to keep cool.

The AeroCool LUX RGB 850M features a addressable-RGB diffusers along the sides. You can toggle between 13 lighting presets by pressing a button near the AC receptacle; or connect the PSU to a 3-pin ARGB header for control using software or an ARGB controller. The LUX RGB 850M offers partially modular cabling. Fixed connectors include 24-pin ATX, one 4+4 pin EPS, and a pair of 6+2 pin PCIe power connectors. Modular connectors include an additional pair of 6+2 pin PCIe power, a cable with four SATA power connectors, and another with two each of SATA power and 4-pin Molex. Both the fixed- and modular-cables are black, flat, ribbon-type. The company didn't reveal pricing.