AMD's ATI has a fancy name for their graphics card computing solution (Stream computing), so why doesn't NVIDIA? Since the CUDA name isn't exactly very appealing to the consumer market, NVIDIA is planning on renaming the CUDA incentive when it has something more ready for public release (such as a Folding@Home client). Rumor has it that NVIDIA will call their GPU-accelerated computing solution "GPU Computing", but we will see when NVIDIA actually releases clients to the average user.

For those of you that don't know, CUDA is a C compiler that compiles software so that it can be run/accelerated using an NVIDIA GPU as a processor.