Thursday, September 29th 2022
Intel 13th Gen Core "Raptor Lake" Media Kit Pictured
Intel tends to send out elaborate media kits with their pre-launch processor review samples. One such kit landed with Caseking, which posted a reveal of what it could look like. A large cardboard box roughly the size of an ATX motherboard box shimmers with holographic film on all its sides. You open its lid to reveal a giant picture of a "Raptor Lake-S" (8P+16E) die. In real life, this die is roughly 260 mm² in area (about that of a postage stamp). The bottom end of this "die" opens out in two segments, one reveals an acrylic memento with another enlarged "Raptor Lake" die, which you can hang on a wall or as a backdrop in your streams; while the other half reveals two paperboard jewel-cases, one contains the Core i9-13900K (8P+16E), and the other a Core i5-13600K (6P+8E). Fancy media kits aren't new, and most hardware companies send them with their major product releases, so sites can optionally do an unboxing preview at a date before that of the review. You can watch Caseking's unboxing video from the source link below.
Sources:
Caseking.de (YouTube), Andreas Schilling (Twitter)
12 Comments on Intel 13th Gen Core "Raptor Lake" Media Kit Pictured
(note that this is an unrelated CPU)
And this practice isn't restricted to just tech companies.
Key partners will probably get these media kits as well. Maybe some social media influencers. Celebrities.
If MAC Cosmetics launches a new lipgloss, same thing will happen.
Don't question the logic of commerce and sheep following commerce. There is none, there is just consumption. Much like heroin addicts.