Newegg has reduced the asking price for Intel's Arc A750 Limited Edition 8 GB graphics card - this reference model is now available at an all-time low of $199. It is too early to tell whether this a permanent discount or just a seasonal sale - but the online retailer could be reacting (in advance) to the launches of NVIDIA's GeForce RTX 4060 (in July) and 4060 Ti models, as well as AMD's Radeon RX 7600 GPU lineup later this week.

Team Blue is putting a lot of effort into getting the hardware buying public to adopt its first generation of A-series/Alchemist discrete graphics cards - including the premiere of a slightly bizarre marketing campaign last week, called "Arc Balanced Builds." Intel has been navigating a market long dominated by NVIDIA and AMD, where plenty of folks have welcomed a third player on the field - but the Arc series experienced a much delayed and rough launch process last year. Intel has seemingly committed to next generation graphics technologies, with its Battlemage and Celestial architectures speculated to be in-progress at the company's AXG division.