Friday, July 7th 2023
EVGA Withdraws from the Motherboard Market?
In what could be the beginning of the end for EVGA after its spectacular withdrawal from the graphics card market that it held leadership position in; the company is reportedly winding down its desktop motherboard business, too. Korean overclocker Safedisc, writing on Coolenjoy tech forums, stated that the company's entire 170-strong workforce in its Taiwan office involved in the motherboard business, have resigned, including KINGPIN. EVGA could withdraw from the motherboard business just like it did with graphics cards—by halting sales and recalling products from the channel, and retaining them to serve as warranty stock in case existing customers claim RMA or warranty service. We have reached out to EVGA for comments.
Update 07:45 UTC: We've heard from workers at EVGA Spain "it's just another day at the office". So maybe it was only Kingpin/the OC team in TW that has resigned, or the whole story is completely untrue.
Update 16:41 UTC: We just received the following statement from EVGA:
Sources:
Safedisc (Coolenjoy forums), Wccftech
Update 07:45 UTC: We've heard from workers at EVGA Spain "it's just another day at the office". So maybe it was only Kingpin/the OC team in TW that has resigned, or the whole story is completely untrue.
Update 16:41 UTC: We just received the following statement from EVGA:
We saw those message and they are rumors.
Our Taiwan office is still operating and Kingpin is still with EVGA.
EVGA is still doing business and supporting its customers.
Thanks for reaching out
96 Comments on EVGA Withdraws from the Motherboard Market?
Having said that I do agree with one of the earlier posts that they did tend to be late to the party. I remember waiting and waiting and waiting for their 1080 Ti with a waterblock and finally said fk it and bought a couple Founders Edition cards and just installed EK blocks on them myself as I was just tired of waiting.
No doubt as some others have said with the sky-high costs of GPUs, the AIB partners are likely seeing less and less profit on them as more and more people check out of buying GPUs new given the prices. I actually have the financial means and still outright refuse to pay anything near to what NVidia wants for their cards. Happy to keep buying used when I come across a solid deal.
Radeon has the problem of perception. There is no way a 6800XT is as good as a 7900XT but people don't see what is really good about Radeon. I bought a 6800XT and it was able to achieve a 2600 MHZ GPU clock but no higher. Then the 6500XT was released and I got one and it OC to over 3000 MHZ so when 7000 series was released I knew it would be a nice OC. Now my 7900XT sits at 2898 MHZ on a 1 click OC but does not compare to the 3100 Mhz I achieved when I had a 7900XTX. Another thing that people overlook is that X3D combined with Rebar will give you super enjoyable performance, even at 4K. That extra up to 40% in performance makes Upscaling moot. I keep saying that but the truth comes through. In the TPU Youtube roundup of the 4060 the 6700XT is the clear winner in price/performance. Nvidia are ripe for attack though because now AMD can release the 7800XT 16GB on a 256 bit bus and do you know what that will do to the 4060TI? If the 6800XT was great at 1440P but the 7900XT is up to 40% faster at 4K, What do you think where the 7800XT will land? I remember posts about the 7600 being the replacement for the 6700xt and laughing as how can a card that has no XT designation compare to a card that is already plenty good for 1440P and 1080P.
Do you know why all the noise about Starfield and DLSS support? Some people realize that with AMD Ryzen and Radeon being in the most relevant consoles (If it wasn't for Pokemon Go Nintendo would not be as relevant) situations like this will not diminish but increase. Expect (because it is an AMD technology) that PC ports released at the same time on PC and Console will have native FSR support as that is already a tool included in what they use. The only reason Nvidia is doing what it is doing is they know that DLSS will be shutout of that vein of PC Gaming so they have to promote things like RT, DLSS and Frame Generation and Open Source binaries but give you a connector that is wonky and a GPU that is monstorous even if it is a 4070. Yes the 4060 is great at power draw but it is still on a 128 bit bus and Nvidia do not have the same Cache on Radeon to mitigate that.
AMD, even when it was controlling nearly 50% of the market with evergreen, allowed their GPUs to age, not fixing drivers or investing properly in future products. They allowed nvidia to go unchallenged in the high end space for the 900 series, the 1000 series, AND the 2000 series. AMD have consistently shown their support to be second rate (the frame time controversy, horrible evergreen support, the GCN black screen debacle, the consistent issues with idle power management, the rDNA1 downclocking issues, and not directly related to GPUs, AMD's fight with its userbase on giving the 4 years of support they promised for socket AM4). They have consistently shown they will ignore user feedback until the media gets involved (EVERY SINGLE ISSUE I JUST MENTIONED).
Everyone seems to forget these issues persisted, in some cases for years, on AMD hardware. Then they wonder why joe regular doesnt want to screw with an AMD product again. They forget how many millions of consumers they abandoned with evergreen, then wonder why, about 6 months later, Nvidia's marketshare exploded. Real hard thunk that one.
The RX 6000 series was the first time AMD had a complete product stack since 2014. 8 YEARS they went without a full stack. That is absolutely insane. And it was the first to not have major driver fiascos in its lifetime since AMD bought ATI in 2006. Whatever excuses exist, that kind of inconsistency turns customers off of your many hundreds if not thousand dollar equipment.
AMD has nobody to blame but themselves for consistently dropping the ball on support. Nvidia's "mindshare" is a direct result of AMD being a 2nd tier brand with 3rd tier support, relying on its underdog "woe is me" status to keep it alive, and fleecing their customers the MOMENT they get ahead.
Only now they are putting things together as they have enough RD budget. So give em a break.
EVGA? It looks we have to put on the Swan Song. Everything indicates it.
Yeah, it makes you wonder why they didn't throw a gazillion of money back then to improve their GPUs.
AMD was competitive until first GCN cards, like the HD 7970. Of course everyone was parroting that their drivers where bad, from back then. The fact that all developers where building their games on Intel and Nvidia systems(first demo XBOX machines from Microsoft that where put in a public place, where PCs running Intel and Nvidia hardware), leaving optimization and compatibility on Radeon GPUs as something to be fixed after release with a patch, wasn't an excuse. Because it was AMD and we never offer the benefit of an excuse to AMD. Now that all console games have FSR integrated because there is no point integrating DLSS in a console game, it's again AMD's fault that they have a head start.
So, Nvidia enjoys a head start. AMD's fault. AMD enjoys a head start. AMD's fault. Funny isn't it.
After HD 7970, AMD had to play with very strict financials. They where with one foot in bankruptcy. So they kept improving GCN as much as they could with the limited financials they had. Played some bets that didn't worked out at that time (HBM) and just tried to remain relevant in the market. Having improving their financials thanks to Ryzen and EPYC they managed to split the architecture to CDNA and RDNA so they can focus in both professional and gaming. Their RDNA1 was showing signs of a good start, their RDNA2 was great and only in RT behind Nvidia, their RDNA3, unfortunately just didn't worked. They probably where expecting huge performance increase in raster, never happened. At the same time they didn't focused on RT and they are paying it now, because Nvidia is moving the narrative of the market at will and everyone is looking at RT performance today, even those going to buy an RTX 4060 that will offer them sub 30 fps in some cases with RT enabled. Everyone seems to forget or excuse when Nvidia and Intel where having issues or pushing anticompetitive practices, but perfectly remembers every single case that something gone wrong with AMD's hardware and/or drivers, while also elevating it in the category of apocalyptic events. In the resent election in Greece (15 days ago) it was the first time in 50 years that the opposition not only didn't managed to gain percentage points against the government, but it was completely obliterated in the elections and it's leader resigned after 15 years. While they did made some big mistakes in their election campaign, it's also common knowledge to everyone that the government controls in a degree the media here. So it's always the government's narrative what is pushed as the truth to the public. We see on almost every show of every channel the host(s) asking a question to a government representative and letting him/her finish while nodding in agreement and then asking the same question the opposition representative, only to keep cutting him/her while trying to reply to the question.
Nvidia enjoys this kind of support from the press and the public. That's "mindshare" and marketing of course. Even if AMD was coming out with a killer RDNA 3 product, it would take them years to get significant market share. The same happened with Intel and Ryzen. Ryzen was offering more than Intel in many cases with much better efficiency. And what happened? In 202x all are looking single threaded performance, because that's where Intel keeps having an advantage (while consuming 300W of course, but we don't talk about efficiency this period, we might if Intel managed to fix it's manufacturing and starts winning there).
It's an uphill battle for AMD, even when having the best products.
You want to troll and start flame wars?
Wccftech
Go there and enjoy the trollololand that site is.
Still rocking the EVGA PSU in both rigs and running 9900KF on the EVGA Z370FTW No more GPU's, KingPin gone silent. Jacob gone to Nvidia. Zero PR from EVGA themselves. I hate to say this is more likely reality then a rumor. Makes me Sad. I really was a EVGA fanboy and user.
1. This issue came up on multiple sites about a year ago and all of the sudden it's back again?!
2. The overwhelming trend points toward enthusiasts appreciating EVGA's products. They said they haven't left.
3. The tech space (h&s), in general, has been a cutthroat; throw whomever under the bus PR wasteland since 2018.
I dont believe they're exiting the market. They're waiting out the circus.
They're sitting on solid financials and working on a future time frame for re-entering the space at x product version.