Liquid cooling solutions OEM Asetek saw its stock price drop by over 40% on Wednesday (12th June 2024), as investors responded to the company's announcement of suspending its profitability and revenue guidance for 2024. The release offered an explanation behind this decision. "Based on these new forecasts, the expected increase in demand in the second half of 2024 of the company's liquid cooling products may not materialize. This will result in a significant decline in Group revenue and profitability for 2024 compared to the revenue and profitability guidance issued on March 8, 2024."

The company also stated that it expects the negative trend in the company's revenue may continue into 2025. "The management team and board of directors of Asetek will consider the long- and short-term consequences of the weakened and uncertain market situation. The assessment today is that the negative trend in revenue may continue into 2025. Based on this, a plan containing initiatives to navigate the short and long-term challenges will be developed and then communicated as soon as possible," it said. Asetek is a pioneer in the all-in-one, closed-loop liquid CPU cooler that's popular in the gaming PC segment, but the company should also be in a position to lead the server CPU cooling market given the upward trend in processor cooling needs; but the company is underperforming. This is probably also due to intense competition in the space.