Monday, August 13th 2007
Mushkin introduces Safe and Protect Packaging (SPP)
Mushkin introduces Safe & Protect Packaging (SPP)
The world's renowned brand of performance RAM, Mushkin, has launched a new packaging design called Safe and Protect Packaging (SPP). The SPP is a smartly designed black plastic casing enveloped in a cardboard sleeve. Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack.
The new SPP format will store RAM safely and firmly with its strong plastic case, reinforced with a thick cardboard sleeve. The plastic case is made with anti-static material to serve as an extra protection. This packaging is expected to enhance its product stand-out on retail shelves as well as perfectly matching to its brand image.
Aside from the safe and protect properties, the SPP is able to contain various types of Mushkin memory modules (DIMM and/or SO-DIMM) and it can also hold up to 6 pcs of RAM (4 DIMMs & 2 SO-DIMMs) as well as an instruction leaflet. The packaging also comes with a CD/DVD slot.
"At Mushkin, we always strive to do things differently and provide more to consumers. This SPP is the first of its kind in the RAM market and will benefit both retailers and consumers. Apart from this, we will continue to innovate and develop new products to bring more to our consumers," said Mr. Zikria "Saki" Hoffmann, general manager of Mushkin Europe.
And the best news is - this really cool packaging design comes to consumers with any Mushkin RAM products at no additional costs.
The world's renowned brand of performance RAM, Mushkin, has launched a new packaging design called Safe and Protect Packaging (SPP). The SPP is a smartly designed black plastic casing enveloped in a cardboard sleeve. Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack.
Aside from the safe and protect properties, the SPP is able to contain various types of Mushkin memory modules (DIMM and/or SO-DIMM) and it can also hold up to 6 pcs of RAM (4 DIMMs & 2 SO-DIMMs) as well as an instruction leaflet. The packaging also comes with a CD/DVD slot.
"At Mushkin, we always strive to do things differently and provide more to consumers. This SPP is the first of its kind in the RAM market and will benefit both retailers and consumers. Apart from this, we will continue to innovate and develop new products to bring more to our consumers," said Mr. Zikria "Saki" Hoffmann, general manager of Mushkin Europe.
And the best news is - this really cool packaging design comes to consumers with any Mushkin RAM products at no additional costs.
42 Comments on Mushkin introduces Safe and Protect Packaging (SPP)
RAM WARS! I like Corsair because of my luck with them and they're lifetime (whatever that means) warranty (not that I've had to use it).
{Slaps Hand} Sorry
If other companies followed this example, I know I'd feel more valued as a customer.
lol, Mushkin.... stickin it to da man! :D:rockout:
After you have removed the ram it doubles as a DVD case, no waste packaging :)
I'm quite sure the wife wont think of looking there :p
Well call my cynical, but I'll pass on passing this important piece of news on. It's good to introduce better packaging, but to call it innovative and to write a news story about it is just plain silly. Please, no more own-trumpet-blowing you bad tech companies, I'm going deaf from all the noise!
However, they seem like nice boxes, can keep them in DVD racks for example, just like the CD boxes from Dane Elec could be placed in CD racks. Quite nice to store stuff that way, doesn't get lost as fast.
Any "spare" PC parts I sell on eBay strait away, no need for any spares.