Lenovo has launched three new notebooks aimed at the heart of the consumer market. The new IdeaPads are available in three models: the U110, the Y510 and the Y710. All three IdeaPad mobile devices feature Centrino technology, frameless widescreen displays, touch-sensitive control surfaces, VeriFace face recognition security feature and premium Dolby Home Theatre surround sound systems. The IdeaPad U110 is the smallest member of the family and features an 11.1" widescreen display screen backed by a red, aluminum-alloy LCD lid. The notebook weighs just 2.3 pounds and is only 0.7 inches thick. Lenovo will make a solid-state disk (SSD) optional when the notebook launches in March. The 6.4 lb, 15.4" widescreen Y510 is the middle-child and sports a textured black LCD lid. Lenovo includes a Core 2 Duo T5550 processor, 2GB of memory, a 250GB HDD, DVD+-RW drive and adds four speakers plus a subwoofer with the Y510. The Y510 will be available for purchase on January 6, 2008. The top-of-the-line 7.9 lb, 17" Y710 features hot-swappable second hard drive bay. Also included is Game Zone functionality which provides larger directional keys for gaming and four user-defined buttons and a secondary display. The Y710 also supports overclocking of the Core 2 Duo T9300 processor and includes an ATI Mobility Radeon HD2600 GPU - a Blu-ray drive is optional. Like the U110, the Y710 will be available in March. Pricing begins at $799 USD for the Y510 and $1,199 USD for the Y710. Pricing has not yet been set for the U110.